Driving Trafficusing

Open Graph Apps

A non-technical introduction to atechnical subject

Driving Trafficusing

Open Graph Apps

A non-technical introduction to atechnical subject

Agenda

• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course

• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course

Traffic for Platforms

• Socialcam’s traffic from FB jumped from 2Mactive users to 40M active users in 2 weeksflat– Viddy, Socialcam’s competitor, grew from 8M

to 36M during the same period.• Pinterest’s traffic from Facebook peaked at

14M monthly active users in March 2012.

InspirationInspiration

• Socialcam’s traffic from FB jumped from 2Mactive users to 40M active users in 2 weeksflat– Viddy, Socialcam’s competitor, grew from 8M

to 36M during the same period.• Pinterest’s traffic from Facebook peaked at

14M monthly active users in March 2012.

Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa

A few more Traffic Examples

• Howzat Cricket has close to 1M monthlyactive users from Facebook.

• Budweiser’s Paint Your Face Application wasused by 2.7M people during World CupSoccer 2010.

InspirationInspiration

• Howzat Cricket has close to 1M monthlyactive users from Facebook.

• Budweiser’s Paint Your Face Application wasused by 2.7M people during World CupSoccer 2010.

Sources: http://bit.ly/dKJPWL

Who Am I?

• A techie for last 14 years.• Was part of architecture team at

Yahoo! Community Platforms.• Built a Social Networking Platform

from scratch.• Handle the intersection of Marketing &

Technology at DigitalVidya.• Id is manasgarg on Twitter, Facebook &

LinkedIn.

InspirationInspiration

• A techie for last 14 years.• Was part of architecture team at

Yahoo! Community Platforms.• Built a Social Networking Platform

from scratch.• Handle the intersection of Marketing &

Technology at DigitalVidya.• Id is manasgarg on Twitter, Facebook &

LinkedIn.

Agenda

• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course

• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course

Open Graph Toolset

Your Website

Moving PartsMoving Parts

Facebook PageTab

Application Canvas

What’s a Facebook Application?

FacebookFacebook

Moving PartsMoving Parts

Facebook

FB Users

What’s a Facebook Application?

FacebookFacebook

Moving PartsMoving Parts

Facebook

Proxy

What’s a Facebook Application?

FacebookFacebook

Moving PartsMoving Parts

Facebook

Autonomous Proxy

Parts of a Facebook ApplicationMoving PartsMoving Parts

Profile onFacebookProfile onFacebook

Code on YourServer

Code on YourServer

How does the Interaction Happen?

Facebook User on Your WebsiteMoving PartsMoving Parts

FacebookFacebook

Automated InteractionMoving PartsMoving Parts

FacebookFacebook

ExampleMoving PartsMoving Parts

How People Interact with Your App?

FacebookFacebook

Moving PartsMoving Parts

Facebook

Proxy Page Tab

App Canvas

Facebook Page TabMoving PartsMoving Parts

Facebook Canvas PageMoving PartsMoving Parts

Agenda

• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course

• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course

Open Graph Verb & NounViral LoopViral Loop

The User PermissionViral LoopViral Loop

The User ActivityViral LoopViral Loop

Activity on User’s TimelineViral LoopViral Loop

Activity Summary on TimelineViral LoopViral Loop

The User PermissionViral LoopViral Loop

The User ActivityViral LoopViral Loop

Activity on User’s TimelineViral LoopViral Loop

Rule #1 of Publishing Activity

Don’t make a person look stupid in front ofhis/her peers.

Don’t make a person look stupid in front ofhis/her peers.

Rule #2 of Publishing Activity

Provide a Compelling Reason for ActivityViewers to Click on the Activity.

Provide a Compelling Reason for ActivityViewers to Click on the Activity.

Agenda

• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course

• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course

Hurray!

Online Advanced Facebook Marketing CourseStarts on Oct 20th

Build Brand | Generate Leads | Acquire Customers

Hurray!

Online Advanced Facebook Marketing CourseStarts on Oct 20th

Build Brand | Generate Leads | Acquire Customers