Webinar Comp Reform part 2

Thank you for joining us.

This Webinar will be starting shortly.

Bill Dallas

Don Goettling

Any new updates or developments?

What are the 2-3 things that loan officers need to focus

given the new compensation reform?

What is the single most important thing every loan

officer needs to master “post-compensation” reform?

Low Value

High Value 150BP50BP

New Rules = New Focus

High Value

High MARGIN

150BP

50BP

App Taker

Successful Loan Officer

App Taker vs. Successful Loan Officer

vs. ?

Habits?Actions?

Strategies?Presentations?Loan Quotes

Successful Loan Officer

Gibran Nicholas

Must Read 32 pg Special Report

How to Profit from the Fed’s Loan Originators Compensation Rules

Anti-Steering = Points vs. No Points

“Risky” Loan? Add a “non-risky” quote.

3 Investors.

1 comparison per loan type.

Fixed Rate

ARMReverse Mortgag

e

Who Complies?

Brokers Must. Lenders Should.

A few of the most common types of quotes “Post-Comp

Reform”

Points vs. No Points Quote

High Risk vs. Low Risk Quote

Let’s walk through the perfect presentation

Taking Action

The Perfect Presentation

Ingredients to a perfect presentation

Assumptions & Details

Short & Long Term Impact

Graphs & Charts

Audio & Video

The Best Way to Share the Perfect Presentation

A Referral Breakthrough

interactive link

experience


interactive link

experience


interactive presentation

Mr. Edge

Mr. EDGE

Husband

Wife

Advisor


Mr. Edge

Mr. EDGE


Easy for borrowers to share their EDGE experience with friends & family


presentation that’s easy to share

vs.

Average Edge

powers the perfect

See how loan officers are using EDGE to deliver exceptional service & obvious value to borrowers and

Realtors

stories

email from the home buyer commenting on the quality of service

story #1

“It gave your presentation a personal touch”

“a 3 minute video is much easier as compared to reading a lengthy email”

Presentation of the monthly payment and cash needed for FHA vs. Conventional 30 year fixed purchase loan

Watch Video By Tim Singleton @ bit.ly/edgevideos

story #1

Review results

•Wow’s a borrower

•Won a loan

•Increased personal confidence

story #1

Feedback from a Realtor after watching an EDGE VIDEO

story #2

STRATEGY > Great video helping a Realtor sell a home faster by making qualifying easy for this listing

Watch video by Bill Marr @ bit.ly/edgevideos

story #2

Review results

•Wow’s a Realtor

•Increased personal confidence

story #2

Feedback from a Realtor after watching EDGE Open House video

story #3

“Love the open house video!”

“I’m so glad I found you”

Open House Flyer

story #3

High VALUE

High MARGIN

150BP

50BP

App Taker

Mortgage Coach

Weekly Coaching ~ Tuesday @ 9AM

Weekly Training ~ Thursday @ 9AM

Mortgage Coach

Total Cost & Rent vs. Own deliver higher value to

Realtors

Total Coast Analysis

Rent vs. Own

Seller Buydown & Open House Flyer helps target higher

loans

Seller Buydown Flyer

Open House Flyer

App Taker

Mortgage Coach

Low Margins

Low Referral

s

High Margins

High Referral

s

is being adopted by top lenders

24 top lenders have rolled out EDGE over the past 4 months

203

Time Money Change

Challenges

Time Money

Confidence

Rewards

“EDGE is the most valuable tool for loan officers I’ve seen in my career “

Todd Duncan

“The ease of flow and interactive web

presentation creates a unique presentation to customers setting you

apart.”

Jeremy ForcierSonoma, CA

800.485.7251

Time Money Change

Challenges

Time Money

Confidence

Rewards

800.485.7251

Webinar Comp Reform part 2

Real Estate

Transcript of Webinar Comp Reform part 2