webfire newworkshoplive au · The’Always’Evolving’SEO’and’Google’ 1....
Transcript of webfire newworkshoplive au · The’Always’Evolving’SEO’and’Google’ 1....
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First, I’m going to cover two quick things:
1. WebFire’s Stance on SEO and Google Changes
2. Basic WebFire Strategies that Will Always Work
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The Always Evolving SEO and Google
1. Google updates all the Ime and sIrs up a lot of controversy about what works or doesn’t work sIll
2. These changing tacIcs are meant to do one thing – help get real helpful content out there and block the crap
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The Always Evolving SEO and Google
If you follow the basic strategies of WebFire, you’re doing EXACTLY what the search engines want you to do, and you don’t have to worry nearly as much about all the evolving changes
And remember that WebFire will always have its eye on changes and new tacIcs with its latest updates
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The Always Evolving SEO and Google
A lot of SEO advice and tools out there focus on black hat techniques that are short term
The key is to focus on white hat tacIcs that provide value and last for a long Ime
Example: WebFire’s stance on thousands of automated backlinks vs. just a select few targeted ones that provide value…
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Tips that Always Work
Having said all that, next up are some methods you can use WebFire for that provide value, are white hat, and do exactly what the search engines want you to do (and reward you with more traffic and rankings)
Don’t worry if you don’t have Ime or can’t do all of them at once – the key is to just start taking acIon and do as much as you can
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Timeless Strategies 1. Have Relevant, Targeted Content 2. Know Your Market and Keywords 3. OpImize Your On Page and Off Page Content 4. Have MulIple Posts, ArIcles, Videos, and Comments on
Targeted Forums, Blogs, ArIcle Sites, YouTube / Video Sites, Guest Blogs, Etc.
5. Let the Search Engines Know About Your Site and / or Changes Done to It
6. ConInue Seeking Out Where Your Target Audience Hangs Out and Reach Out to Them
7. ConInue Adding More Targeted Content to Your Site(s)
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Some of the WebFire Tools that Can Accomplish This Are…
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Macroleads
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Example of Macroleads Results
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Example Blog
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Example Forum
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Main Keyword Tool
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Main Keyword Example
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Omnileads
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Omnileads Example
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Submit Your Site
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Submit Your Site Example
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Guest Blog Tool
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Guest Blog Tool Example
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Guest Blog Tool Example
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Article Spinner and Submitter
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ArIcle Tools Example
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Video Firestorm
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Video Firestorm Example
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Q&A Search Tool
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Q&A Search Example
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And Lots of Others…
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Some Other Tools (Including New Ones)
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At the End of the Day…
TargeIng Your Traffic, Legng Google Know What You’re All About, and Spreading the Word is the Key to
Success
All While Providing Value
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Next Up: On Page and Off Page SEO
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What is On and Off Page SEO?
• On Page SEO – Things that you change on your site itself to help you rank bejer.
• Off Page SEO – Things that you do outside of your site to help it rank bejer.
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On Page SEO Includes:
• Keyword Research (Main Keyword Tool) • Using the keyword(s) throughout the content on your site
(don’t go overboard) • Having the right keywords in your Itle tags • Having the right keywords in your descripIon and keyword
tags • Having the right keywords in your h1 / h2 tags • Having image / alt tags with good keywords • Keyword rich links (website.com/keyword-‐post instead of
website.com/5-‐15-‐12) • And more things like having a sitemap, privacy policy, etc.
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Off Page SEO Includes:
• Number of quality backlinks (from arIcle sites, video sites, forums, blogs, etc.)
• Relevancy of the sites where the backlinks are from • Authority of the sites where the backlinks are from • Keywords in the links and on the page linking to you • Directories and other search engines you’re indexed on • ArIcle and video markeIng to arIcle and video sites • Press Releases about your website or business • BIG SECRET – how long someone stays on your website • And more…
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Which is More Important – On Page or Off Page SEO???
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Both are important, but surprisingly the major search engines like Google tend to favor On Page SEO over Off
Page SEO in many cases…
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And luckily, there’s no reason why you can’t improve your On Page SEO. Aler
all, it’s the easiest thing to fix.
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Use our Site Analysis Tool and SEO Inferno Tool for Starters to See What’s Wrong with Your Site and How to Fix It
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But also don’t ignore Off Page SEO like gegng more quality backlinks via
forum posts, blog comments, arIcle and video markeIng, etc., as these will not only help you also rank higher…
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They’ll also help you get traffic going immediately to your site at the same Ime. Be sure to use tools in WebFire like Macroleads, Omnileads, Q&A tool, ArIcle and Video tools, etc. to help
here.
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Shawn and I know that it’s someImes overwhelming with all the tools, so we put together 3 jumpstart ways for WebFire members to get More Traffic, Leads, Rankings, and Exposure
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And you’ll see 3 Simple Methods during this training that you can implement in the
next 24 hours
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Now, even though we have tutorials, training, and tons of arIcles with all sorts of advice, we wanted 3 simple things that you can easily start TODAY and then later get into the other cool tools and methods…
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3 Methods You’ll Learn
1. Get on Page 1 of Google in 7 Minutes (from start to finish)
2. The 1 Hour a Week to Web Traffic and Rankings Method
3. The Affiliate Money Siphoning Trick
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Page 1 in 7 Minutes Trick 1. Open up the Macroleads Fire tool 2. Type in a Keyword related to your niche 3. Go through the results found and leave a post,
comment, answer, or reply on at least the top ranked and searched sites
4. Provide valuable informaIon in your comment / post and then suggest that they go to your site (post your link) to find out more info.
5. Get instant exposure on page 1!
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Example of Macroleads Results
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Example Blog
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Example Forum
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1 Hour a Week to More Traffic and Rankings
1. Use the Main Keyword Tool
2. Type in a Keyword in your niche 3. Write down all the keywords that are highlighted
green (and any others that interest you)
4. Pick one keyword a week to do a blog post on it while pugng that keyword as the Itle of your blog post (or at least contains that keyword)
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1 Hour a Week to More Traffic and Rankings
5. Open the “Submit Your Site” tool and type in your blog Itle and URL and hit “submit” each Ime you have a new blog post
6. Use the Sitemap Tool to create a sitemap that will update with your new posts
7. (OpIonal) Use Omnileads to find relevant forums and blogs to post to or use the ArIcle Submijer in order to get more backlinks
8. Watch your traffic and rankings skyrocket
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Main Keyword Example
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Main Keyword Example
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Omnileads Example
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Submit Your Site Example
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Affiliate Money Siphoning Trick 1. Create a Blogger.com blog, a wordpress blog, or create any
website you want that writes a review of any product that you can be an affiliate for (Amazon, Clickbank, CJ.com, etc.)
2. Search Omnileads, Macroleads Fire, and the Q&A Lead Firestorm tools for review type keywords like “[product name] review”
3. Leave a valuable post or answer on the sites in the results and link back to your blog post for more informaIon
4. “Steal” highly targeted traffic already trying to look for reviews of whatever product you’re targeIng
5. Make Money!
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Top 5 Mistakes We See… 1. Doing all this work for more traffic but then not having an
easy way to capture leads, have people contact you, or a good sales offer or funnel. If you do a good job at the above, you’ll be wasIng a lot of traffic, so be sure to either fix that for your own product / service or be an affiliate to a proven sales path.
2. WriIng forum posts, blog comments, arIcles, videos, etc. that provide no real value and therefore aren’t likely to convert into sales for you or give you lasIng business.
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Top 5 Mistakes We See… 3. Having just a one page site (can work someImes but harder
in more compeIIve markets) instead of mulI page websites with regular updates.
4. Pugng all your eggs in one basket by targeIng only one keyword instead of several.
5. Not promoIng an offer that people want.
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QuesIons?
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WebFire Challenge