Anthony Georgiou

Evaluation on my Friends of Earth Campaign

My project is two different types of advertisements which will help bring a larger viewership to Friends of the Earth. The two types of advertisements I chose to promote this charity to was a poster and a leaflet. The poster is intended to be placed on multiple different platforms such as websites, magazines, placed at public events or even out in public such as on a billboard or tube station. The leaflet will be given out in schools, colleges, universities, public events and given out near bus/tube stations. This way I’ll be reaching out to multiple audiences.

My idea was to do an example of various places the poster would be displayed, so on photoshop I’d edit the image onto a billboard or show an example of it being placed on websites. I also wanted to make multiple different posters to show the range of campaigns Friends of Earth had, this way people could see a type of campaign they really liked and would be inclined to donate to this charity.

The reason I didn’t implement these ideas into my final product was not enough time and poor time management. I would have liked to display multiple adverts in different places however I ran out of time towards the end. In future, I will stick to my planned schedule.

I used a website called www.unsplash.com to gather my images, this way I could use royalty free images and not worry about copyright. The website was very useful and had tons of images I was able to use to make my product.

I used multiple editing techniques for both adverts. The software I used for both of these adverts was ‘Adobe Photoshop’ and ‘Adobe Lightroom’. When making the ‘Save the bees’ advert I first found the background, this was a honeycomb pattern I found on ‘Unsplash’. So, I changed the image a bit using ‘Adobe Lightroom’, I changed the exposure and altered the colour, etc. Another technique I used was using ‘clipping mask’ to mask an image over text. I used fx quite a lot in the production of both adverts. There are multiple effects to choose from such as ‘stroke’. This creates an outline and you can choose the colour, size of outline and if u want the outline to be outside, inside or centre, I use this tool a lot as it’s very useful.

More tool I’ve used in this menu which was in production of my leaflet was ‘gradient overlay, outer glow and bevel & emboss’. Also, when making the background for my leaflet, I lowered the opacity of the mountains so the text seems for significant. The filter gallery was very useful, I wanted a slight comic look to my magazine so I chose

poster edges and adjusted the sliders to what I thought looked best.

The elements I found most successful was the graphics in both adverts. I concentrated most on trying to make both products looks as good as possible. I gathered most information about the campaigns from the Friends of the Earth website. This gave me a great description of what campaigns they run and why they run them. So, when inputting the information into my leaflet, it allowed me to give a detailed summary of the campaigns. I feel like both products stand out quite a lot as I wanted both to look vibrant and catch the viewers eye.

As I mentioned before I would’ve liked to finish a few more advert posters to show a range of campaigns Friends of the Earth run. The reason for this is because maybe the Save the bees campaign may have not interested much people so showing a variety of campaigns, they might feel different about it. Also editing the poster onto a billboard for example, could have given a good demonstration of how the product looked in a public environment.

Some things I’d change are maybe try out different colour combinations on the leaflet. Doing this might give the whole leaflet a different feel. The look I initially went for when designing the leaflet was modern and nature based. The sky printed over the text is an example of this; also, the mountains in the background. I was testing with the filter gallery and liked the ‘poster edges’ filter. But another thing I could have changed was try out different filters and see if the leaflet could have looked better. Maybe if I tried out green colours, the leaflet would have a more naturistic look.

The target audience is for 18-24-year olds, however when producing this I unknowingly thought this product seemed like it was intended for an older audience. So, I changed some things in production, such as the facts on the poster advert, and on the leaflet, I made both look more graphically pleasing to catch more attention. The feedback I have received from my target audience is positive. They noted that they did not know about this charity and hope their campaigns in future come off successful. Some said that this has changed their views and will think again when littering, to reuse plastic bottles in future. Others said that they will support the charity and donate to them in future.

Although I did not produce the various places the advert could have been displayed, I am happy with how the two of my advertisements came out. I spent a lot of time trying to make the quality of product the best it could be rather than making multiple of products and them not coming out great. I believe the aim of the product was achieved. This was to reach my target audience and change their views, also to popularise this charity. Most of the people I showed this to, did not hear of the charity beforehand.

The production of this advertising campaign I have learnt a lot of techniques in Adobe Photoshop and Adobe Lightroom; also, the research taught me a lot about Friends of the Earth and why choosing it was the right option. Lightroom was used a lot when sourcing pictures, this allowed me to alter the photos to suit the product best. Also using www.unsplash.com was I website I didn’t know before, this was a big help and will be used in my future projects. Friends of the Earth was a charity I didn’t know before, so picking this charity I was excited as I could learn about this charity and the great campaigns they run. I chose this charity due to it being about helping the environment and making a better future for everyone. I was passionate in this subject so bringing this charity to a larger viewing and target audience would be a pleasure.

What I’d do differently if I repeated this project in the future would manage my time better. This would allow me to produce more quantity of adverts and providing great quality alongside them. Better time management would have allowed me to give more detailed explanations in the leaflet. In which I would have made a bigger leaflet that opens up more inside describing all of the Friends of the Earth campaigns in full detail.