Web, communities and SEO analysis

  Link Building can include:   Press release/white paper placement

  Social bookmarking (e.g., Del.icio.us)

  Submission to share sites (e.g., Digg, Technorati)

  Geo-local:   Search engine local directories/site submissions

  e.g., Yahoo! Local, InsiderPages, Yelp, etc.

Social Share Strategic Services

Digital Strategy to build Inbound Links

•  Find & “pull” customers, from market communities

•  Via community discussion involvement

•  Specific e.g., engagement via commenting

•  And via profile & subtle, relevant, timely offering

•  No hard sales

  Content/Inputs:   Organizational objectives & measurement assessment   Organization-provided competitors & keywords assessed

  Content/traffic analysis of websites

  Keyword research, analysis and comparison

  Tools:   Pro SEO tools utilized: Google AdWords keyword tool, SEO Book Tools, iSpionage, Open Site

Explorer, Compete.com, SEM Rush   .xls report downloads, aggregated spreadsheets

  Reports/Outputs:   Competitor ranking report

  Backlinks

  Keyword effectiveness index/ranking reports   KPIs and measurement plan

  SEO/keyword plans

Digital Audit Approach

Backlinks Analysis for SEO Strategy

Traffic Analysis

Keyword Analysis

  Analytics:   KPI plan integration

  Google analytics set-up   Website auto reports set-up

  Monitoring:   SocialMention.com   Google Alerts   HootSuite

  RSS/email subscribe to updates/comments

Analytics & Monitoring

  TARGET AUDIENCE:

  CURRENT TARGET CUSTOMER BELIEF

  CURRENT TARGET CUSTOMER CLICKING/BUYING BEHAVIOR

  DESIRED FUTURE CUSTOMER BELIEF

  DESIRED FUTURE CUSTOMER CLICKING/BUYING BEHAVIOR

  WHY SHOULD CUSTOMER BEHAVE THIS WAY?

  TARGET CUSTOMER INSIGHT:

  KEYWORDS:

  Previous website & competitor keywords

  Client list

  Post-analysis recommendations

Customer Targeting & Journey

Keyword Implementation Plan To be implemented on specific web pages, blog posts or social/SEO/local profiles

Web, communities and SEO analysis

Business

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