We guardians Aug 2014

1The Chemists India Trusts TM

Aug 2014Aug 2014


Index

August Offers Offer of the Month

Senior citizen programLoyalty Program

1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in.

Special Alliance

1. Guardian Stand – Planogram 2. Choose & Save stand

Visual Merchandise

1. April-Sep– 2014-15 IssueGHC


- Mega Offer- Bundle Offers- Discounts- Other Offers

Offers of the month.


Mega Offer – GNC

GNC Promotion Construct - 25% discount on all GNC products except GNC Gold Card. Promotion Applicable for GNC Gold Card & Special Gold Card Members only Validity – 1st Aug’14 till 31st Aug’14

50% discount on GNC Gold card membership fee & Renewal Fee

GNC GOLD CARD ANNUAL FEE – Rs 500GNC GOLD CARD RENEWAL FEE – Rs 250Validity 1st Aug’14 till 31st Aug’14

MEMBERS GET MORE CAMPAIGN(1st – 31st Aug’14)


20% Discount

-Guardian Xtracare Cold Cream 100gm

Discount Offers- Pvt Label

10% Discount

-Guardian Xtracare Body Wash Green Apple 500ml -Guardian Xtravital Joint Health MSM Tab 1x60

15% Discount

-Guardian Tulsi and Giloy Syrup 500ml


Other Offers- Pvt Label

1. The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF

2. The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF

3. Guardian Xtramuscle 100% Whey Protein (Chocolate & Vanilla) 2lbMRP Rs.2499/-, Offer Price Rs.2249/- ,Save Rs.250/-

4. Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb, MRP Rs.1799/-, Offer Price Rs.1550/- ,Save Rs.249/-

5. Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb, MRP Rs.999/-, Offer Price Rs.849/- ,Save Rs.150/-

6. Guardian Guardian Xtraveda Safed Musli Tone 1x60,MRP Rs.799/-, Offer Price Rs.700/- ,Save Rs.99/-

7. Guardian Xtravital Bone Health Tab 1x60,MRP Rs.250/-, Offer Price Rs.225/- ,Save Rs.25/-

8. Guardian Xtra Vital Eye Health Tab 1x60MRP Rs.299/-, Offer Price Rs.270/- ,Save Rs.29/-

9. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10% Off


GNC Offers

1. GNC Thermoburst Cap 1x90, MRP Rs.3099/- Get discount of Rs.900/-

2. GNC Aloevera Skin Gel 57gm, MRP Rs.599/- Get discount of Rs.200/-

3. GNC Weight Gainer 1850 Powder Chocolate 4.41Lb, MRP Rs.3499/- Get discount of Rs.500/-

4. GNC Womens ultra mega 50 plus Tab 1x60, MRP Rs.2549/- Get discount of Rs.550/-

5. GNC Mens Performance and Vitality Vitapack 1x30, MRP Rs.4399/-, Get discount of Rs.1000/-


FMCG Offers

1. 5% OFF On “Baby Diapers-Pampers, Huggies and MamyPoko”

2. Flat Rs.15/- OFF On All “Nivea Shower Gell” Men & Women & All “Nivea Deos” Men & Women

3. 10% OFF on Engage Deo Spray All range

4. Buy 1 Get 1 Free on various VLCC Range- i)VLCC Kajal 2.5gm, ii)VLCC Henna 100gm, iii)VLCC Gentle Exfoliating Scrub Pineapple and Papaya 150ml & iv) VLCC Face Wash Melia 80ml

5. Get Free Party glow Kit worth Rs 200/- with VLCC Gold Facial Kit Single

6. Buy 1 Get 1 with Farrell Pure Oilve Oil 250ml

7. Save Rs.27/- On “Bacter Shield Hand Wash Combo Pack” of Bottle & Refill 215 ml

8. Rs. 20/- OFF on Sofy Side Walls Dry-XL 1x15, Rs. 5/- OFF on Sofy Bodyfit Regular 1x16. Rs. 10/- OFF on Sofy Bodyfit Slim XL 1x12 & Sofy Side Walls Dry-XL 1x12

9. Rs. 20/- OFF on Pigeon Baby Wipes 1x80

10. Rs. 20/- OFF on Fiam Di Wills Shower Gel All range


Product Catalogue – Offers of Aug’14

Laminated copy of the XtraValu Catalogue will be send to each store, Keep it at the POS Counter & Inform customers about offers


Focus Category of the Month- Heart HealthHypertension & Child Nutrition

Guardian Care Zone & POS should feature the above mentioned products.

Guardian Care Zone & POS Display

1. GNC Mega Men Heart2. GNC Fish Oil3. GNC Kids Multibites4. Ayurvedic Juices


-Offers for Sr.Citizen, Free Reminder Service, Process Loyalty Program.


Sr. Citizen - Free Reminder Service (FRS)


FRS & Sr. Citizen Program Collaterals

10.1% discount on Prescription Medicines

We will communicate the Offer to our Senior Citizen members through:

• Ad in Guardian Health Chronicle• Email & SMS Blast


FRS Process - System Implementation


- Jet Privilege Earn JP Miles while shopping with Guardian- Citibank & ICICI Card members get 10% discount.- FreeCharge.in- American Express 10 Time Reward Points

Special Alliances


Special Alliance : Jet Airways

Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy.

Kindly note:

• Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed.

• Not valid on products on discount or offer


Special Alliance: Citibank & ICICI

We have a Tie Up with CITIBANK10% Cash Back on bill Value of Rs 1000/- or above…Offer valid for FMHG,GNC & Guardian brands.Not applicable for FMCG products.*Remove the current Tent Card, You will receive the new tent card.

ICICITheir credit / debit card members would get a “10% discount on GNC,

& Guardian Brands”

Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide).

The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default.


Special Alliance – Freecharge.in & SBI Credit Card

10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.inLine discount


American Express Card 10 time reward Points

All American Express Cardholder will earn 10 TimesReward pints while shopping at Guardian Pharmacy& Paying by American Express Card.

System will automatically calculate the reward point & nothing need to be done at the time of Billing.


System Implementation


- Guardian Stand at stores - Planogram- Choose & Save Stand – Product Placement - New Product Launch

Private Label


Guardian Stand (at select stores)

Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush

Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub.

Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash

Juices

This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products.


Guardian Stand (at select stores)

Himalaya Facewash

Natures Essence Aloe vera gel

Lactocalamine

Himalaya Hand Sanitizer

Xtracare Neem Facewash

Xtracare Aloe vera gel

XtraCalamine

Xtracare Hand Sanitizer


Guardian New Product Launch – Vitality

Xtravital Eye Health MRP – Rs 299

Product Highlights•Prevents Macular Degeneration•Essential Nutrients for Normal Vision

New Pack Xtravital Men / Women Health MRP – Rs 225 Each

Product Highlights•Reduces Stress•Boosts Immune System•Provides Essential Vitamins & Minerals


Guardian New Product Launch – Personal Hygiene

Ear Buds Pack of 200 - MRP - 65

Product Highlights•100% cotton.

Ear Buds Pack of 100 - MRP - 40

Product Highlights•100% cotton.


Guardian New Product Launch - Ayurveda

Product Highlights•Anti Bacterial•Reduces cholesterol

XtraVeda Neem MRP Rs 90

XtraVeda TulsiMRP Rs 90

XtraVeda Garlic MRP Rs 90

Product Highlights•Natural Blood Purifier

Product Highlights•Build Immunity•Prevent Cough & Cold


SWITCH

Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.

Product Highlights•Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil•Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking

Guardian New Product Launch - Quit Smoking

MRP - 375


Guardian New Product Launch – Health

Xtraveda Honey MRP – Rs 140

100% NaturalFarm Honey

Xtraveda Honey & Lemon MRP – Rs 180

100% NaturalFarm Honey


Guardian New Product Launch - Vitality

Xtraveda Shilajeet MRP – Rs 199

•Powerful antioxidant that restores strength, energy and vitality in men and women•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda•Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour•Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections

Xtraveda Safed Musli Tone MRP – Rs 799

•Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women•Works as an effective anti-ageing treatment and restores youthful vigour•Improves strength and stamina and enhances well being


Xtravital Joint Health MRP – Rs 770

•Repairs and rebuilds cartilage•Maintains integrity of joints•Promotes joint mobility and flexibility

Guardian New Product Launch - Vitality


- Overview of April-June– 2014-15 EditionGuardian Health Chronicle

GHC


Guardian Health Chronicle - April to Sep Month

Guardian Health Chronicle

NOW AHALF YEARLY

MAGAZINE

NEXT ISSUE WILL COME IN

October-2014


Guardian Health Chronicle would be given FREE for Rs 300/- & above.

Guardian Health Chronicle - April to Sep Month

Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers.

Guardian Switch GNC Mega MenCover Page


Thank You

We guardians Aug 2014

Retail

Transcript of We guardians Aug 2014