We guardians june'13

1The Chemists India Trusts TM


Index

1.June Offers 2.Offer Catalogue3 Offer of the Month Section

Offer of the Month

1.Sr. citizen programLoyalty Program

1.Jet Airways Rewards2.Amity Card Rewards3.Citi Bank 10% discount , American Express 10 time reward Point & Freecharge.inSBI Credit Card ,

Special Alliance

1.Guardian Stand - Planogram 2. Choose & Save stand

Visual Merchandise

1. Q2 - 2013 IssueGHC


- Bundle Offers- Buy 1 & Get 1 FREE- Discounts- Other Offers

Offers of the month.


But 1 Get 1 Free Offers

Buy 1Get 1Free

Buy 1Get 1Free

Guardian XtraVigour Gold Cap

10s

Guardian XtraVigour Gold Cap

10s


50%Discount

1. Guardian Baby Care Product Range

Discount Offers


Discount Offers

10%Discount

1.Guardian Xtracare Cleansing Milk Lotion 100 ml.

2. Guardian Xtracare Neem Face wash 100 ml3. Guardian Xtracare shampoo Aloe Vera 500 ml4. Guardian Xtracare Body wash Green Apple

500 ml5. Guardian Xtraveda Soaps 125 gm any Variant.6. Guardian Xtravital Bone Health 1 X 60 Tab


Other Offers

1.The Buck Stops Here MRP 499 Offer Price 399 Save Rs 100 /-

2. Buy any 2 Guardian Ayurvedic Juice Range & get 10 % Discount on MRP

3.Buy Guardian Xtracare moisturizer 200 ml MRP 120 Rs & get 50 ml pack Free

4. Buy Guardian Xtravital Eye Health Tab 1 X 60 MRP 299n Offer Price 270 Save Rs 29.

5.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 10 Lb MRP 2499 Offer Price 2000 Save Rs 400.

6. Buy Guardian Xtramuscle 100 % Whey Protein chocolate / Vanilla 2 Lb MRP 2499 Offer Price 2200 Save Rs 299

7. Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 Lb MRP 1799 Offer Price 1600 Save Rs 199


GNC Offers

1.Buy GNC Men’s Biotin Shampoo Cosmetic 12 Oz MRP 1049 Offer Price 749 Save Rs 300 .

2.Buy GNC Men’s Mega Men 50 Plus Cap 1 X 60 MRP 2299 Offer Price 1649 Save Rs 650.

3. 2.Buy GNC Women’s Ultra Mega Tab 1 X 90 MRP 2299 Offer Price 1649 Save Rs 650.

4. Buy GNC Women's Ultra Mega Active Tab 1 X 28 MRP 849 Offer Price 599 Save Rs 250.

5. Buy GNC Grape Seed Extract Cap 300 mg 1 X 100 MRP 2249 Offer Price 1549 Save Rs 700.


GNC Sales Target – Incentive

WIN THE CHALLENGE

Stores will be given stretched sales target of GNC sales & on achieving the starched target

Store manager will get MicroMax Q34 Mobile Phone

That’s not all…

Area Manager will Win Micromax Fun Book Infinity P275 Tab on achieving the stretched

GNC Sales targets


GNC Gold Card Promotion – Selected Stores

Sell More Earn More & More

Achieve stretched target of GNC gold Card & Earn Rs 200 per card as special Incentive.

Area Manager will get Rs 50 per card on achieving starched GNC Gold card Target.


Focus Category of the Month- Vigor & Vitality, Ayurveda & Personal Hygiene

Guardian Care Zone & POS should feature the above mentioned products.

Guardian Care Zone & POS Display

1.Guardian Hand sanitizer2.Guardian Hand Wash3.Guardian XtraVigour4.Sheelajit5.Guardian Ayurveda Juices.6.Guardian Neem,Tulsi & Garlic


Product Catalogue – Offers of the Month

One laminated copy of the XtraValu catalogue will be send to each store, Please keep this copy at the POS Counter & Inform customers about offers.


Offer of the Month Section

Kindly dedicate 2 separate shelves on the LEFT HAND SIDE near the cash counter & display the shelf Strips & Wobblers as shown.


-Offers for Sr.Citizen, Free Reminder Service, Process Loyalty Program.


Sr. Citizen - Free Reminder Service (FRS)


FRS & Sr. Citizen Program Collaterals

10.1% discount on Prescription Medicines

We will communicate the Offer to our Senior Citizen members through:

• Ad in Guardian Health Chronicle• Email & SMS Blast


FRS Process - System Implementation


- Jet Privilege Earn JP Miles while shopping with Guardian- Citibank & ICICI Card members get 10% discount on GNC,YR

& Guardian Brands-- Amity Synergy Cardholder to get 10% discount on GNC,YR & Guardian Brands & System Implementation - FreeCharge.in- SBI Credit Card , Health PA Privilege Card & Wizz Care Card- American Express 10 Time Reward Points

Special Alliances


Special Alliance : Jet Airways

Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy.

Kindly note:

• Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed.

• Not valid on products on discount or offer


Special Alliance

We have a Tie Up with CITIBANK10% Cash Back on bill Value of Rs 500 or above…

ICICITheir credit / debit card members would get a “10% discount on GNC,

Yves Rocher & Guardian Brands”

Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide).

The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default.


Special Alliance – Amity Synergy Card

AMITY Synergy card holders would also get 10% discount on GNC, Guardian Brands & Yves

Rocher.

Please issue Line Discount to customer under this scheme.

Process: Customer need to show the above card in order to avail the discount. Select “Amity” from drop down in Ext code.

10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.inLine discount


SBI Card Alliance

We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above


American Express Card 10 time reward Points

All American Express Cardholder will earn 10 TimesReward pints while shopping at Guardian Pharmacy& Paying by American Express Card.

System will automatically calculate the reward point & nothing need to be done at the time of Billing.


System Implementation


- Guardian Stand at stores - Planogram- Choose & Save Stand – Product Placement - New Product Launch

Private Label


Guardian Stand (at select stores)

Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush

Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub.

Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash

Juices

This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products.


Guardian Stand (at select stores)

Himalaya Facewash

Natures Essence Aloe vera gel

Lactocalamine

Himalaya Hand Sanitizer

Xtracare Neem Facewash

Xtracare Aloe vera gel

XtraCalamine

Xtracare Hand Sanitizer


Guardian New Product Launch – Vitality

Xtravital Eye Health MRP – Rs 299

Product Highlights•Prevents Macular Degeneration•Essential Nutrients for Normal Vision

New Pack Xtravital Men / Women Health MRP – Rs 225 Each

Product Highlights•Reduces Stress•Boosts Immune System•Provides Essential Vitamins & Minerals


XtrAqua – Natural Mineral Water

XtrAqua Natural Mineral Water – Nature’s Greatest Gift1Lt - MRP - 35500 ml -MRP - 20 200 ml -MRP – 10

Product HighlightsGuardian Brings to you – Clean, Unprocessed water enriched with the goodness of nature. Naturally balanced, This gift oF nature originates at the rugged & challenging terrains of the Himalaya mid ranges. It is bottled at our State of the art plant situated on the banks of Pabbar River, just few miles from Chansal Glacier, With such a Pristine origins, XtrAqua every sip gives your family the real essence of nature.

It is because of our pristine origin in the mid ranges of Himalaya, XtrAqua have balanced mineral content.


Guardian New Product Launch – Personal Hygiene

Ear Buds Pack of 200 - MRP - 65

Product Highlights•100% cotton.

Ear Buds Pack of 100 - MRP - 40

Product Highlights•100% cotton.


Guardian New Product Launch – Personal Care

XtraCare Lip Bam - MRP - 40

Product Highlights•Contains Rich moisturizing Cocoa butterThis Lip bam keeps dryness away for hoursWhile softening & giving sheen.


Guardian New Product Launch – Weight Loss

Xtraslim Acai Berry - MRP Rs 1999

Product Highlights•Natural Fat Loss Supplement•Eliminates Toxins

Xtraslim Fat Burner - MRP Rs 1499

Product Highlights•Dietary Supplement•Help in Loss of Fat


Guardian New Product Launch - Ayurveda

Product Highlights•Anti Bacterial•Reduces cholesterol

XtraVeda Neem MRP Rs 90

XtraVeda TulsiMRP Rs 90

XtraVeda Garlic MRP Rs 90

Product Highlights•Natural Blood Purifier

Product Highlights•Build Immunity•Prevent Cough & Cold


SWITCH

Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.

Product Highlights•Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil•Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking

Guardian New Product Launch - Quit Smoking

MRP - 375


Guardian New Product Launch – Quit Smoking

SWITCH Herbal Cigarette

Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.

Product Highlights•Contains herbal Ingredients formula •Zero Tobacco•Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking

MRP - 75


Guardian New Product Launch – Health

Xtraveda Honey MRP – Rs 140

100% NaturalFarm Honey

Xtraveda Honey & Lemon MRP – Rs 180

100% NaturalFarm Honey


Guardian New Product Launch - Vitality

Xtraveda Shilajeet MRP – Rs 199

•Powerful antioxidant that restores strength, energy and vitality in men and women•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda•Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour•Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections

Xtraveda Safed Musli Tone MRP – Rs 799

•Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women•Works as an effective anti-ageing treatment and restores youthful vigour•Improves strength and stamina and enhances well being


Xtravital Heart Health MRP – Rs 650

•Improves heart muscle functioning•Manages blood pressure in people with hypertension•Boosts overall immune functions

Xtravital Joint Health MRP – Rs 770

•Repairs and rebuilds cartilage•Maintains integrity of joints•Promotes joint mobility and flexibility

Guardian New Product Launch - Vitality


- Overview of the EditionGuardian Health Chronicle

GHC


Guardian Health Chronicle April-June 2013 Issue

Now Priced at Rs 30/copy

Guardian Health Chronicle


Guardian Health Chronicle - April to June Month


Thank You

We guardians june'13

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