WBHM Means Business
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WBHM Means Business Be Heard e audience of WBHM 90.3FM and WSGN 91.5FM reflects the highest concentration of wealth, education and influence in the Birmingham market. Compared to the average U.S. population, public radio listeners are: 147% more likely to be college graduates 104% more likely to be professionals or managers 47% more likely to have a higher average household income 102% more likely to be the president of a company 86% more likely to work as a volunteer 104% 47% 102% 86% 147% Your business is constantly faced with choices. Choose to share your message with potential customers on NPR member stations WBHM and WSGN where it will stand out in an uncluttered environment. Choose to be a community leader. Choose to be heard. CONTACT I NFORMATION: 205-934-2606 OR UNDERWRITING@WBHM. ORG
Transcript of WBHM Means Business
WBHM Means Business
Be Heard
The audience of WBHM 90.3FM and WSGN 91.5FM reflects the highest concentration of wealth, education and influence in the Birmingham market.
Compared to the average U.S. population, public radio listeners are:
147% more likely to be college graduates
104% more likely to be professionals or managers
47% more likely to have a higher average household income
102% more likely to be the president of a company
86% more likely to work as a volunteer
104%47%
102%86%
147%
Your business is constantly faced with choices. Choose to share your message with potential customers on NPR member stations WBHM and WSGN where it will stand out in an uncluttered environment. Choose to be a community leader. Choose to be heard.
ContaCt InformatIon: 205-934-2606 or [email protected]
Underwriting Guidelines
Underwriting announcements are public radio’s version of advertising; they acknowledge support for WBHM 90.3FM and WSGN 91.5FM. The announcements identify businesses, individuals and organizations that sponsor programming on WBHM/WSGN, and describe the goods/services they provide. It is important to understand that the Federal Communications Commission (FCC) has established guidelines that distinguish underwriting messages from commercial advertising. Sponsors crafting a message for broadcast should always keep in mind that the non-commercial nature of public radio is highly valued by listeners. Format
Underwriting announcements are approximately 25 words, and generally include:Name of business/organization providing underwriting supportDescription of sponsor’s products and/or servicesLocation, phone number or web address of business/organizationEvent dates and locations
Sample Announcements
Support for WBHM and WSGN comes from our listeners and:Brownell Travel—cruising throughout the world with Oceania Cruise Line. Information at Brownell Travel dot com.The Community Foundation of Greater Birmingham, at the heart of community, giving to the future. Information at Foundation Birmingham dot org.UAB’s Alys Stephens Center, offering subscription packages for the upcoming season, which includes Margaret Cho, Al Jarreau and The Pink Floyd Experience. Information at 975-ARTS.
FCC-Related
Announcements may not include:Promotional, comparative or qualitative language such as best, most reliable, award-winningA call to action, for example, “Come to this event,” or, “Call now”Price or value information, e.g., $59.95An inducement to buy, sell, rent or lease, for example, “year-end sale”First person pronouns (I, me, our)
As a non-commercial broadcast licensee, WBHM/WSGN has the responsibility of approving all copy broadcast on the station in order to be compliant with FCC regulations and avoid the possibility of fines.
ContaCt InformatIon: 205-934-2606 or [email protected]
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