A R T | D E S I G N F A S H I O N | A P P A R E L M U S I C•• • • •L I F E S T Y L E I N S P I R A T I O N S P I R I T U A L I T Y

Way Magazine reaches out to young artists, institutions and organisations fostering interaction with these practitioners by creating the best possible conditions for the dissemination of their works.

Artists need to network and actively draw attention to themselves. We know that there is no formula to success but Way Magazine is one of the strategies artists find worth noting. We are dedicated to promoting South African artists’ nationwide with an international interest.

inspired to inspire

l eh logono lo mashabaDraw ings, Des ign & P r i n t sKwa-Thema : : Mpuma langa : : SA

JazzmelozJazz & Qu in te t House BandThemb i sa . : : Gau teng : : SA

ed i to rngq i l i yomz i so l an i

content d i rec torbanz i s i ny i l i l i

adver t i s ing co-ord ina tors the mas inga

on the coverl eh lohono lo mashaba

des ign & layoutngq i l i yomz i so l an i

© way magaz inew: www.waymagaz ine.co. zat : +27 76 289 6910 e: banz i@waymagaz ine.co. za

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asanda kupaa vo i ce o f t he vo i ce l essMo l t eno : : Eas te r n Cape : : SA

re t ro fonte in appare labs t r ac t v i cesJohannesbu rg : : Gau teng : : SA

whippet cycl ing co .cyc l i ng i s a f ash ion s t a temen tJohannesbu rg : : Gau teng : : SA

Welcome to the 1st Issue of our pr intb le Magazine. This marks the second step in the walk towards meet ing our mandate which is to be a f resh commu-nicat ions tool that focuses on the promot ion of the arts and i ts subcul tures wi th a focus on emerging art ists.

Our in i t iat ive not only focuses on the promot ion of our crea-t ive cul ture but to create a de-mand for local v isual ar t , by expanding Way Magazine as a market ing medium and tengib le in fomat ion centre for for crea-t ives f rom al l backgrounds.

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Asanda Kupa

Ar t i s t : : Mo l t eno : : Eas te r n Cape : :

In f luenced by the movement and colour of Gerard Sekoto’s paint-ings and the socia l-act iv ist Bank-sy, Asanda is dr iven to address the socia l i l ls in society, re lated to abuse of power, lack of serv ice del ivery, hopelessness in com-munit ies and l iv ing condi t ions as he bel ieves that he cannot create works of beauty when the suffer-ing of others surrounds h im eve-ryday.

“ In a newly democrat ic country that ’s faced with a number of un-fortunate events, as an art ist I fee l i t is my duty to document these for the coming generat ions. I use the media to feed my express ion, which I t ransfer to canvas. These s i tuat ions become emot ional , where indiv iduals d isappear into crowds, into a confused emot ional haze where the i r indiv idual ident i -t ies are b lurred in a mist of mad-ness”, Asanda expla ins.

He quest ions issues that affect society, to ra ise possib le solu-t ions. His pract ise is seen as a cont inu ing learn ing process and exper imentat ion to seek f reedom for se l f and h is subjects.

asanda kupa

In a new l y democ ra t i c coun t r y t ha t ’ s f aced w i t h a numbe r o f un f o r t u na t e e ven t s , a s an a r t i s t I f e e l i t i s my du t y t o documen t t h ese f o r com i ng gene ra t i o n s .

Asanda sees the process of t r ia l and error as exci t ing and f rustrat ing as imagined and exper ienced fee l ing for se l f and h is subject . At t imes the work comes out in an abstract man-ner which ref lects the confus ion in h is depicted societ ies.

He a ims to produce works that pro-vokes the mind and str ikes debates in the sociopol i t ica l scene of contem-porary South Afr ica.

Work ing in t radi t ional mediums and found objects, the v ibrant mixture of colour ev ident in h is work may depict h is utopia, whereas the torn and used nature of found objects becomes the subject .

h i s wo rks

Asanda’s Journey starts in Molteno, a smal l Karoo town s i tuated e ighty k i l -ometres north-west of Queenstown.

He discovered h is passion for ar t in school where he i l lustrated super-he-roes and sold iers to the del ight of h is f r iends, col lected and interacted with found objects sourced f rom a nearby dump s i te, where they used to p lay.

Asanda’s passion was subdued by a broad-based emphasis on commercia l and business sk i l ls wi th very l imi ted art fac i l i t ies, af ter matr ic h is fate seemed restr icted to the l imi ted op-portuni t ies avai lable in Molte-no: sheep farming or work ing at the Ouma Rusks Factory. This is when he started paint-ing again and rediscovered h is creat ive ca l l ing.

Asanda’s ta le af ter 2004 is one of a man passionate about art , dr iven to succeed against the pressures of fami ly, society and s i tuat ion.

Today Asanda cont inues to commit h imsel f wi th matters concern ing com-munity. In Molteno, he recent ly found-ed a pro ject ca l led ‘ Inkulu leko Art Reaches’ where he teaches school ch i ldren basic art and l i fe sk i l ls , and together they beaut i fy the smal l town by paint ing mura ls on ru ined wal ls .

Kupa’s work is s lowly at t ract ing the attent ion of the local media inc luding Business Day (2013), Beeld (2013) Dai ly d ispatch (2007, 2013), the Rep (2013) Get i t (2013), E l le (2013) h is work featured in SABC, Art Bul let in (2013), as part of an Exhib i t ion “Ur-gency” at Bag Factory.

Rece ived the Re inho ld Cass i rer Award Bag Fac to r y A r t i s t S tud ios Sponso red by Na rd ine Go rd imer and S t r auss and Company 2013

Par t ic ipant in an ar ts incuba tor program Coord ina ted by Chu rch i l l Mad ik ida 2011 Rec ieved the Ann Br yant Ar t Ga l le r y Young Ar t i s t Award 2010

Rev i ta l i z ing the Mol teno Museum 2009

Mentee a t A le ta Micha le tos Ga l le r y 2008

Career H igh l ights

Or i g i n s Regene ra t edLeh l ogono l o Mashaba

Assemb l ageSA

Lehlogonolo Mashaba’s drawings and pr ints explores actual quest ions about or ig ins, evolut ion and psychologica l ef-fects of mind. Through incorporated texts and l ines, he constructs f igures as he at-tempts to establ ish a d ia logue between mind, body (human being) and learn ing.

Mashaba’s work is cantered on text . One of the running mot i fs in h is work is the cont inuous use of ce l l phone texts which he somet imes renders f rom people’s text (sms) messages.

“ I have a lways seen learn ing as a la-boursome and s low process to grasp on, hence I use text to construct/decon-struct my f igures (mysel f ) . In that case I combine d i fferent in format ion and words f rom di fferent texts source most espe-c ia l ly the Bib le as i t is to me the u l t imate source of knowledge yet the most am-biguous.

I swop around the body and text , hav ing text on the body and us ing text to create bodies\ f igures”.

Lehlogonolo p lays on the tools of communicat ion merging imagery and text . The interest in theology, technology, books/reading and Bi-o logy set a base for h is art making process.

Lehlogonolo acknowledges that , “We as human beings are a product of what we eat ( food/words)”

His work concentrates on the indeter-minate as in l i fe an indiv idual cannot complete ly def ine anyth ing. By us ing as many l ines as possib le whi le encrypt-ing text in the mix, the work becomes heavi ly b lurred.

The more layered the text , the more in-comprehensib le i t is . This is remin iscent of the fact that we can’t rea l ly establ ish the or ig ina l concept ion of human k ind, except i f we read about i t . In th is con-text that is where the noise comes in.

The Ma rk i ngs o f Be l ong i ngsLeh l ogono l o Mashaba

Assemb l ageSA

No i seLeh l ogono l o Mashaba

Assemb l ageSA

“W ith the Or ig ins artworks I at tempt-ed to metaphor ica l ly capture that process in words and mot ion” by metaphor ica l ly captur ing the natura l se lect ion (evolut ion) process. W ith the Noise ser ies he attempts to show strength of smal l st ructures through laboursome process b inary imagery.

Noise: In common use any unwanted sound; i t mani fests as “snow” on a te lev is ion or v ideo image. High noise leve l can block, d istort , change or inter fere wi th the meaning of a mes-sage in humans, animals and e lec-tronic communicat ion.

Or i g i n sLeh l ogono l o Mashaba

Assemb l ageSA

SOLO EXHIB IT ION

2013: No i se a t A r t space Ga l l e r y

GROUP EXHIB IT IONS

2013: Works on Pape r a t Ga l l e r y MoMo

2012: New Vo ices a t A r t space Ga l l e r y

2012: Kau ru ! Made I n A f r i ca Exh ib i t i on a t Sand ton Ga l l e r y

2012: Ar t i s t P roo f S tud io 21 Yea rs com ing o f Age a t JAG

2011: I n t e rcosmos Dance-a- thon a t t he Bag f ac to r y S tud ios

2011: Random Access exh ib i t i on a t t he Bag Fac to r y S tud ios

2011: 20 f i ne yea r s exh ib i t i on a t t he Bag f ac to r y s tud ios

2010: My C i t y, S tud io 21, Johannesbu rg

Th i s i s no t a Po r n Song, Aa rdk loop fes t i va l , Po tche f s t room

L i t hog raphy g roup show, P i s ton Pe l i can , Pa r i s ( F rance )

Ar t i s t P roo f S tud io G roup Show, t he ABSA Ga l l e r y, Johannesbu rg Note : Leh logono lo ’s Exh ib i t ions commenced in 2006

AWARDS

2009: Top 76 A r t i s t s f o r t he Tham i Mye le F i ne A r t Awa rd .

2006: Grahams town Fes t i va l , P i casso i n A f r i ca Mura l Compe t i t i on

Fi rs t Pr i ze

COLLECTIONS

• Cen t re fo r I nd i an S tud ies i n A f r i ca a t Un i ve r s i t y o f t he W i twa te r s rand • Saso l -Mozamb ique • Expe r imen ta l P r i n tmak ing I ns t i t u t e a t La faye t t e co l l ege USA, PA

Cel l : +27 73 006 2597

Emai l : h l og i a r t@gma i l . c om

Exh ib i t ions

Jazzmeloz is a Jazz & Quintet House Band f rom the East of Johannesburg, Thembisa. The bands extensive reperto i re inc ludes Jazz Standards, Soul , R&B, House, Bossa Novas and a growing number of or ig ina l composi t ions p layed by Xolani Skosana (Lead Gui tar ) , Marv in Manyaka (P iano) , Thabiso Modikoe (Bass Gui tar ) , Thabo Mo-fokeng (Drums) and Thami Mahlangu (Sax-ophone) .

The group is composed of se l f -groomed music ians who fe l l in love with jazz at an ear ly age. Thami was taught c lar inet and saxophone at the Moses Taiwa Mole lekwa Art Foundat ion at the age of 14 (2007).

Xo l an i Skosana ( L ead Gu i t a r ) , Ma r v i n Manyaka (P i ano ) , Thab i so Mod i koe (Bass Gu i t a r ) , Thabo Mo fokeng (D r ums ) and Tham i Mah l angu (Saxophone ) .

Marv in comes f rom a musica l fami ly and started play ing at a local church and Xolani is a se l f - thought gui tar ist who exper ienced music by seeing the l ikes of Themba Mokoena, George Benson, Norman Brown and Ronny Jordan perform on TV.

Thabiso started play ing the Bass Gui tar at 17 being inspi red by Sipho Gumede, Musa Manzin i , and Marcus Mi l ler and h is ta lent led h im to work-ing with Er ic Van der Westen and Mete Erker a longside band member Thabo.

Jazzme l o z i s a Jazz & Qu i n t e t House Band f r om t he Eas t o f Johannesbu rg , Themb i sa . The bands e x t ens i v e r epe r t o i r e i n c l udes Jazz S tanda rds , Sou l , R&B , House & Bossa Novas .

Jazzmeloz f i rst came to prominence when played on YFM Live and Reyi red in Ju ly 2013, hav ing the pr iv i lege to p lay wi th Kel-ly Khumalo and Bantusoul on Metro FM un-plugged sess ion shar ing a stage with The Muff inz, Josh Mi lan, L isa Shaw, The Soi l , Zahara, V inny da V inc i , The Rura ls, Jaz ie l Brothers, Andi le Yenana, Feya Faku, Musa Manzin i and more.

Jazzmeloz is can be found play ing J immy Dludlu’s Point of V iew Cover, Pr ide Mo-nique Bingham Cover or the i r lounge jams such as Colour of a Mir ror wi th Nin i Maluks in n ightc lubs and a whole lot of events around South Afr ica.

Whether i t ’s an e legant recept ion or a funky dance party you can be as-sured that the band wi l l sound fantas-t ic, and that everyone at your event wi l l have a b last because of f lex ib i l i ty in s ize and var iat ions of instruments wi th in the band.

AlphabetZoo

Alphabet Zoo is a duo of young Jo’burg based tradi t ional pr intmaking art ists, i l lustrators, publ ishers and designers that contr ibute the i r sk i l ls and ideas to a g lobal community through v isual communicat ions.

Inspi red by Joz i ’s var ious subcul tures Alphabet Zoo uses the i r ar t form as a means of se l f ex-press ion as they hope to ign i te a generat ion of new a l ternat ive th inkers as the South Afr ican Art Industry is f resh and has ample space for new ideas. “We th ink every art ist is d i f ferent by nature, so we don’t a l low each other to do the same k ind of work and work ing with young people is the best way to keep your work f resh”.

Choosing to become an art ist is not the easi-est th ing in the wor ld and we hope to do i t for EVER and th is where market ing p lays a b ig ro le in an art ists career as wel l as keeping your work d i fferent at a l l t imes.

cyc l i n g i s a f a sh i on s t a t emen t . . .c yc l i n g i s a f a sh i on s t a t emen t . . .

For your nearest stockist contact:Emile Kruger | The Whippet Cycling Company

+27 74 842 2012 | www.whippetcyclingco.com

300 Commissioner Street | Maboneng | Johannesburg

The Whippet Cycl ing Co.

: : www.wh ippe tcyc l i ngco.com : :

May you give us a br ief descript ion of your brand?Whippet Cycl ing Company bui lds custom f ixed gear and s ingle speed bikes, and se l ls sourced v intage and imported com-ponents.

What is behind your brand name?Steel rac ing b ikes, especia l ly t rack ones, a lways made me th ink of rac ing dogs/s ighthound breeds: s leek, st r ipped down to the i r bare essent ia ls in the pursui t of speed.

I have a lso loved Whippets for some years now and when we moved back for London i t was the natura l choice for pets and the name for the shop, especia l ly as I now had two ready, i f miscreant, mascots!

What are your views on street culture, would you say your brand al igned to street culture.Street cul ture is in my mind organic, a lways evolv ing with no set ru les or patterns. I t can’t be forced. V ibrant. An amalgamat ion of d i f ferent cul tures and inf luences.

My favour i te or ig in story for the modern f ix ie is that i t started with Indian immi-grants to Now York in the 70’s. Having l i t t le money buy and serv ice b icyc les to become cour iers they converted o ld b ike to brake-less f ix ies making them cheap and easy to repai r. Out of those humble beginnings the whole f ix ie/s ingle speed th ing grew – so yes, what I ’m doing is a l igned with street cu l ture.

What new elements have your brand brought to your industry | street culture?A fresh perspect ive - I fe l l in love with ur-ban cycl ing when I was in London doing a dai ly 40km commute. The scene is mas-s ive there, growing rapid ly, and subject to a myr iad of in f luences. Being part of that has inspi red me to br ing that v ibrancy to Joburg.

What inspired you to open your shop and is your brand reaching your target mar-ket al igned to your vision when start ing the business.I th ink my biggest inspi rat ion came f rom my love of cyc l ing and for bui ld ing b icyc les. I want to share my passion – cycl ing is one of those th ings that br ings great f reedom and joy. As for reaching my target market – I say yes, though I have been surpr ised to see people I hadn’t considered being very interested in what I ’m doing.

Would you l ike your brand to be exclu-sive to a part icular market or to go in the mainstream market? I just want to share my love of cyc l ing to anyone that is interested and wi l l ing i r re-spect ive of them being part of a subsec-t ion or otherwise

Do you think the concept of pop up stores work? Yes – as a means to int roduce a new con-cept or product they are excel lent . I t ’s a great way of test ing out markets, and creat ing a buzz.

In your views, what causes others to shut down?I th ink that the main reason is to do with e i ther the product or concept be-ing wrong - t ry ing to force something into something i ts not, and the unsuccessfu l implementat ion of the idea be i t in the product se lect ion, or locat ion, how the space looks and fee ls, etc. As with any business start-up research and knowing your market is key.

How do you advert ise your brand to reach your pr imary market?We main ly re ly on socia l media and word of mouth. Word of mouth recommenda-t ions are key, especia l ly as the cycl ing community is qui te smal l , and i f you get your customer serv ice r ight the most ef-fect ive way of reaching your market.

What do you think concept stores should pay attention to reaching new market? Customer serv ice. Having a good prod-uct and the abi l i ty to communicate what you’re a l l about effect ive ly.

DIE NUWE DORPIE

To know more contact :Emi l e K ruge r

+27 74 842 2012

To v iew products v is i t :

www.wh ippe tcyc l i ngco.com

To v is i t the Store :Mave r i ck Co rne r300 Commiss ione r S t ree t

Johannesbu rg

For d i rec t ions ask anyone a t :Maboneng P rec inc t | A r t s on Ma in

Ret ro fonte inShoa l F i sh Sk i r t & Top

Facia l Paint ings are one of the e le-ments we used to portray Abstract V ices in corre lat ion with the pr ints and patterns we used in the spr ing/summer col lect ion.

The red segment symbol ises the bold and strong Afrocentr ic portrayal of our her i tage in the apparent patterns and pr ints used on our garments.

The black segment is delegated to portray the inf luence of the bushmen, our Afr ican forefathers who intro-duced us to abstract paint ings.

Abst rac t V ices

RETROFOTEIN

Ret ro fonte inUrban Tank Bu rgundy

Ret ro fonte inHie rog l yph i c Manda r i n Sh i r t

Ret ro fonte inr h t c 61

Abst rac t V ices

Pa i l sey 2 P iece : : Re t ro fon te i n Appa re l

May you give us a br ief descript ion of your brand?Retrofonte in is an Afrocentr ic streetwear brand that produces male and female appare l . Our brand focuses on main ly t r iba l pr ints and patterns.

What is behind your brand name?The name Retrofonte in was by inspi red by our retro sty le that ’s taken f rom the 80s, ear ly 90s and the love we have for our country. So “Retro” means “Retro-spect ive” and “ fonte in” is taken f rom the Dutch word “ founta in”, second-ary “ fonte in” means “dorpie” which is smal l town in Afr ikaans. We merged both meanings but in i t ia l ly took the Afr ikaans one to g ive i t a local South Afr ican fee l . Basica l ly our brand is a retrospect ive founta in of creat iv i ty, de-s ign and innovat ion.

Ret ro fonte inHie rog l yph i c D ress

What are your views on street culture, would you say your brand is aligned to street culture.We believe street culture is something that’s growing everyday because more and more creatives are coming to the party. Everyone is adding their own styles to the game. We feel that our brand is al igned to the culture because what we produce f its well with the recent trend which is based on major tr ibal prints and patterns.

What new elements have your brand brought to your industry | street culture.Our brand adds elegance into streetwear at the same time keeping it as Afr ican as possible.

What inspired you to have your own brand and is your brand reaching your target market aligned to your vision when starting the business.We started with buying and customis-ing then sel l ing denim jackets. We real-ised that it was working for us and people loved it, so with that we decided to start our own brand to future explore the ideas we had. Yes we think we have reached our target market.

Would you like your brand to be exclu-sive to a particular market or to go into the mainstream market?Yes, the idea is to cater to a particu-lar market. Whether we go mainstream or not is not our primary concern of our existence. We think going main-stream is up to the universe to decide. I t happens involuntary.

Ret ro fonte inUrban Sk ibha M i l i t a r y G reen

Do you think the concept of pop-up stores work? Indeed they do. We have seen this f irst hand when we did STR CRD 2013 and The Say (South Afr ican Youth) Showcase host-ed by Instant Grass.

In your views, what causes others to shut down?The main reason would probably be the lack of a strong conceptual foundation of the pop-up which is l inked to research.

What do you think emerging brands should pay attention to in order to reach new markets?The essence of any brand or company therefore l ies on how well they know them-selves. I f they have that on lock down func-tional ity of the brand is f luid.

How do you advertise your brand to reach your primary market?We have a strong onl ine presence via our:

Twi t te r : @ret ro4n te i n Facebook: www. facebook .com/Re t ro fon te i n Tumbl r : www.acqu i r ed re t ro logy. t umb l r. com Our On l ine Store : www. rh tcon l i ne.com)

We l ive in a digital age we make use of that in its entirety.

Abst rac t V ices

r h t c 59 : : Re t ro fon te i n Appa re l

We wou ld l i ke to thank the fo l l ow ing ins t i tu t i ons and i t s peop le fo r rece i v ing us .

inspired to inspire