WavuNet: Outsourced ISV Channel Sales and Business Development

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description

A brief overview of how WavuNet is the most efficient and certain way to increase ISV revenue and market presence through a trusted system integrator (SI) network.

Transcript of WavuNet: Outsourced ISV Channel Sales and Business Development

Page 1: WavuNet: Outsourced ISV Channel Sales and Business Development

Join The Tribe

Page 2: WavuNet: Outsourced ISV Channel Sales and Business Development

We are the go-to Outsource Business Development Agency for enterprise software companies (ISV’s)

Our sole purpose is to increase ISV revenue and market presence through a trusted system integrator (SI) network that has an established and mature customer base

Welcome to WavuNet (Wah-Voo-Net)

Page 3: WavuNet: Outsourced ISV Channel Sales and Business Development

WavuNet is the bridge between ISV’s and SI’s

ISV’s will generate new revenue from the SI Network, with efficiency, certainty and speed

Join The Tribe

WavuNet SI Network

Page 4: WavuNet: Outsourced ISV Channel Sales and Business Development

Key factors to an ISV’s growthRisk + Priority + Cost

Need to balance these factors to achieve maximum Revenue and Market Presence

Risk

Priority

Cost

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Goals and options for revenue success

GOALS

Revenue

Market Presence

OPTIONS

Hire reps

Build BD

Marketing

WavuNet

PROS CONS

• In house control• Past customer

relationships

• In house control• Past partner

relationships

• Broad market coverage

• 1500+ customer relationships

• Immediate partnerships

• Broad market coverage

• 20% are top performers

• Limited rolodex (50-100)

• High variable costs

• Few partners• Very slow startup• Risk of failure

• Low closure rate• Limited customer

penetration

• Not in house

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WavuNet is the most efficient & certain option to achieve success

GOALS

Revenue

MarketPresence

OPTIONS

Hire reps

Build BD

Marketing

WavuNet

and here is how…

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Value Drivers

SI NetworkPlaybook

BdExceleratorMethodology

Scorecards &Reports

CollaborationCenter

Efficient execution

Pipeline & collateralcoordination

Measured success

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BdExcelerator

Plug In Amplify Drive Win

Create interdependence between ISV and SI Network

Mine new leads & projects from SI Network

Manage pipeline & provide transparency

Continuously communicate with SI Network

Deliver bi-weekly Progress Report to ISV

Announce ISV-SI partnerships

Rollout ISV value prop to SI Network

Ramp up technical skills in SI Network

Repeatedly educate SI Network

Promote ISV to be top of mind in SI Network

Align ISV value prop for SI Network readiness

Leverage WavuNet’s content templates

Identify SI network candidates

Shape collateral for SI Network

Introduce ISV to SI Network

Cultivate collaboration between ISV’s and SI Network

Guide opportunities from 5% leads to 100% wins

Measure success with Balanced Scorecard

Develop ISV customer success cases & win press releases

Program Management Continuously improve & optimize BD process Manage executive relationships Expand SI Network

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Collaboration Center

Company based access

Opportunity trackingand workflow◦ Registrations◦ Approvals◦ Updates◦ Notifications

Total pipeline visibility

Content and collateral sharing to the SI Network

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Progress Reports◦ Red-yellow-green status◦ Milestones completed◦ Activity updates◦ Next steps outlined◦ Revenue & pipeline

dashboard

Scorecards & Reports

Balanced Scorecard ◦ 3 measurement areas◦ Means & results metrics◦ Scoring algorithm◦ 360o spider chart analysis

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Content templates to accelerate ISV message into the SI Network

◦ Presentations◦ Cheat sheets◦ Demo vignettes◦ Whitepapers

Go-to-network checklist of activities and milestones

SI Network Playbook

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How WavuNet works

ISV Clients SI Network

Sign one standard contract with WavuNet

Instant partnership with any/all SI’s in the SI Network

Receive new license revenue from referrals / resells from the SI Network

Sign one standard contract with WavuNet

Instant partnership with any/all ISV clients

Refer and/or resell new, leading-edge technologies

Earn commissions

Program Management Proven Methodology Lead Generation Pipeline Management Maintain Relationships ISV Client expansion SI Network expansion

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1500 Customers◦ Trusted Advisors

Expertise in ◦ SOA, SaaS, Cloud,

ERP, ALM, BPM ◦ Supply Chain,

Healthcare, Government

Worldwide coverage◦ US Concentration

SI Coverage

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WavuNet’s Win-Win-Win

ISV Clients SI Network

New license revenue

Expanded market presence

Extended delivery capabilities

Instant BizDev program with established SI Network and customer base through a single contract

Increased revenue and influence in existing customers

Pure margin via refer & resell commissions

Additional services revenue from ISV’s

Work with multiple technologies through a single contract

Multiple technologies Multiple SI’s Trusted relationships Proven methodology Shorter Sales Cycles Better Close Rate

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Join The Tribe

One focus on ISV new license revenue results

Instant access to the trusted SI Network with over 1500 established customers

Senior executive experience with more than $150m in career partner revenue

Best practice partner and relationship management methodology

Most efficient and certain path to winning new license revenue