WavuNet: Outsourced ISV Channel Sales and Business Development
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Transcript of WavuNet: Outsourced ISV Channel Sales and Business Development
Join The Tribe
We are the go-to Outsource Business Development Agency for enterprise software companies (ISV’s)
Our sole purpose is to increase ISV revenue and market presence through a trusted system integrator (SI) network that has an established and mature customer base
Welcome to WavuNet (Wah-Voo-Net)
WavuNet is the bridge between ISV’s and SI’s
ISV’s will generate new revenue from the SI Network, with efficiency, certainty and speed
Join The Tribe
WavuNet SI Network
Key factors to an ISV’s growthRisk + Priority + Cost
Need to balance these factors to achieve maximum Revenue and Market Presence
Risk
Priority
Cost
Goals and options for revenue success
GOALS
Revenue
Market Presence
OPTIONS
Hire reps
Build BD
Marketing
WavuNet
PROS CONS
• In house control• Past customer
relationships
• In house control• Past partner
relationships
• Broad market coverage
• 1500+ customer relationships
• Immediate partnerships
• Broad market coverage
• 20% are top performers
• Limited rolodex (50-100)
• High variable costs
• Few partners• Very slow startup• Risk of failure
• Low closure rate• Limited customer
penetration
• Not in house
WavuNet is the most efficient & certain option to achieve success
GOALS
Revenue
MarketPresence
OPTIONS
Hire reps
Build BD
Marketing
WavuNet
and here is how…
Value Drivers
SI NetworkPlaybook
BdExceleratorMethodology
Scorecards &Reports
CollaborationCenter
Efficient execution
Pipeline & collateralcoordination
Measured success
BdExcelerator
Plug In Amplify Drive Win
Create interdependence between ISV and SI Network
Mine new leads & projects from SI Network
Manage pipeline & provide transparency
Continuously communicate with SI Network
Deliver bi-weekly Progress Report to ISV
Announce ISV-SI partnerships
Rollout ISV value prop to SI Network
Ramp up technical skills in SI Network
Repeatedly educate SI Network
Promote ISV to be top of mind in SI Network
Align ISV value prop for SI Network readiness
Leverage WavuNet’s content templates
Identify SI network candidates
Shape collateral for SI Network
Introduce ISV to SI Network
Cultivate collaboration between ISV’s and SI Network
Guide opportunities from 5% leads to 100% wins
Measure success with Balanced Scorecard
Develop ISV customer success cases & win press releases
Program Management Continuously improve & optimize BD process Manage executive relationships Expand SI Network
Collaboration Center
Company based access
Opportunity trackingand workflow◦ Registrations◦ Approvals◦ Updates◦ Notifications
Total pipeline visibility
Content and collateral sharing to the SI Network
Progress Reports◦ Red-yellow-green status◦ Milestones completed◦ Activity updates◦ Next steps outlined◦ Revenue & pipeline
dashboard
Scorecards & Reports
Balanced Scorecard ◦ 3 measurement areas◦ Means & results metrics◦ Scoring algorithm◦ 360o spider chart analysis
Content templates to accelerate ISV message into the SI Network
◦ Presentations◦ Cheat sheets◦ Demo vignettes◦ Whitepapers
Go-to-network checklist of activities and milestones
SI Network Playbook
How WavuNet works
ISV Clients SI Network
Sign one standard contract with WavuNet
Instant partnership with any/all SI’s in the SI Network
Receive new license revenue from referrals / resells from the SI Network
Sign one standard contract with WavuNet
Instant partnership with any/all ISV clients
Refer and/or resell new, leading-edge technologies
Earn commissions
Program Management Proven Methodology Lead Generation Pipeline Management Maintain Relationships ISV Client expansion SI Network expansion
1500 Customers◦ Trusted Advisors
Expertise in ◦ SOA, SaaS, Cloud,
ERP, ALM, BPM ◦ Supply Chain,
Healthcare, Government
Worldwide coverage◦ US Concentration
SI Coverage
WavuNet’s Win-Win-Win
ISV Clients SI Network
New license revenue
Expanded market presence
Extended delivery capabilities
Instant BizDev program with established SI Network and customer base through a single contract
Increased revenue and influence in existing customers
Pure margin via refer & resell commissions
Additional services revenue from ISV’s
Work with multiple technologies through a single contract
Multiple technologies Multiple SI’s Trusted relationships Proven methodology Shorter Sales Cycles Better Close Rate
Join The Tribe
One focus on ISV new license revenue results
Instant access to the trusted SI Network with over 1500 established customers
Senior executive experience with more than $150m in career partner revenue
Best practice partner and relationship management methodology
Most efficient and certain path to winning new license revenue