Washington in the Information Age
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7/21/2019 Washington in the Information Age http://slidepdf.com/reader/full/washington-in-the-information-age 1/1 Washington’s Guide for Effectively Reaching Policy Influentials Washington in the Information Age WIA is an exclusive indepth look at how Washington Insiders consume media todayincluding specific recommendations on how your organization can adapt and tailor engagement strategies to get ahead of these changing trends UNPARALLELED ACCESS Gain exclusive data and analysis on the news and media habits of 1,200 influential Washington decision makers including Capitol Hill staffers, Federal Executives and Private Sector Professionals. For more information contact Chris Black at cblack@nationaljournalcom Media Choices of Washington Influentials Throughout the Day CAPITOL HILL STAFFER PRIVATE SECTOR PROFESSIONAL FEDERAL EXECUTIVE Smartphone Adoption by Washington Insiders Composition of Survey Respondents 100% 60% 20% 2009 IPHONE BLACKBERRY ANDROID 2012 2015 Washington in the Information Age Comprehensive Findings EXCLUSIVE TRENDS Discover the mobile and digital trends shaping how Washington Insiders form their policy opinions and decisions—and those expected to in the future. AC TIO NA BL E IN SI GH TS Obtain valuable insights to answer top-of-mind questions including: » Are we reaching our audiences when and where they are most active? » How should we prioritize the types of content we produce to engage stakeholders in the federal community? » Which social media channels are most influential in shaping policy? ON-SITE EXPERTISE Access research staff and expert advisors who can prov ide an on-site workshop and custom cuts of the data by sector, political party, and policy or industry issue areas. Industry cuts include Utilities, Transportation, Trade, Telecom, Tech, Tax, Labor, Healthcare, Environment, Energy, Education, Defense, Consumer Safety, Communications, Budget, Banking, and Agriculture. Email newsletters, mobile device Email newsletters, mobile device Radio Websites on a computer Websites on a computer Email newsletters, mobile Websites on a computer Radio Radio Radio Social Media Social Media Television Television Radio
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The 2015 Washington in the Information Age insights allow communications professionals to pinpoint the specific channels, content formats and timing to maximize reach and influence decision-making among policy insiders. Findings illuminate the roles of social media, mobile and events—among other channels and tools—in respondents’ day-to-day policy work, and how these roles are anticipated to change in the future.
Transcript of Washington in the Information Age
7212019 Washington in the Information Age
httpslidepdfcomreaderfullwashington-in-the-information-age 11
Washingtonrsquos Guide for Effectively ReachingPolicy InfluentialsWashington in the Information Age 983080WIA983081 is an exclusive983084 in983085depth look at how WashingtonInsiders consume media today991252including specific recommendations on how your organizationcan adapt and tailor engagement strategies to get ahead of these changing trends983086
UNPARALLELED ACCESS
Gain exclusive data and analysis on the news and media habits
of 1200 influential Washington decision makers includingCapitol Hill staffers Federal Executives and Private SectorProfessionals
For more information983084 contact Chris Black at cblacknationaljournal983086com 983164 983090983088983090983085983090983094983094983085983095983096983097983097
Media Choices of Washington Influentials Throughout the Day
CAPITOL HILL
STAFFER
PRIVATE SECTOR
PROFESSIONAL
FEDERAL
EXECUTIVE
983227 983090983088983089983093
Smartphone Adoption by Washington InsidersComposition of Survey Respondents
100
60
20
2009
IPHONE BLACKBERRY ANDROID
2012 2015
Washington in theInformation Age
Comprehensive Findings
EXCLUSIVE TRENDS
Discover the mobile and digital trends shaping how Washington
Insiders form their policy opinions and decisionsmdashand thoseexpected to in the future
ACTIONABLE INSIGHTS
Obtain valuable insights to answer top-of-mind questions including
raquo Are we reaching our audiences when and where they are most active
raquo How should we prioritize the types of content we produce to engage stakeholders in the federal community
raquo Which social media channels are most influential in shaping policy
ON-SITE EXPERTISE
Access research staff and expert advisors who can provide an on-site workshop and custom cuts of the data by sector political
party and policy or industry issue areas Industry cuts include Utilities Transportation Trade Telecom Tech Tax LaborHealthcare Environment Energy Education Defense Consumer Safety Communications Budget Banking and Agriculture
Email newsletters mobile device
Email newsletters mobile device Radio Websites on a computer
Websites on a computerEmail newsletters mobile
Websites on a computer Radio
Radio
Radio
Social Media
Social Media
TelevisionTelevision Radio
