An exceptional coffee table book

The story so far…

Who we are…

Introducing…

Judith Wright

Judith started WAM in 2001 and her passion andenthusiasm is what has enabled the company to grow and thrive!

She heads up the team and keeps everyone fuelled and motivated to keep moving forward.

Bob Wright

Bob is our financial expert and makes sure everything adds up.

He’s a whiz with the accounts, with a wealth of financial sector knowledge – this, twinned with his wicked sense of humour and constant joke cracking, brings a perfect balance to the “Wright-side/left-side” thinkers of the team.

Becky Wright

Becky is our multi-tasking office manager. Not only does she keep the whole team organised, her degree in Psychology means that we have an insightfulperspective on people that most other marketing companies don’t.

She keeps us up-to-date with the latest research and helps us to have a deeper understanding of consumer and business needs.

Tim Ingram

Tim brings a wealth of design and print experience to the team.

His natural ability to capture the essence of our clients business needs, enables him to consistently create clever, original designs and brands with effective vibrant solutions that keep our clients coming back for more.

Sarah Barthorpe

Sarah joined the team as a Marketing Assistant, however she quickly proved her aptitude for both design and marketing.

Sarah has amazing creative flair and a fresh, youthful approach. She knows what the younger market wants and is quickly becoming an expert at Photoshop.

Adam Stevens

Adam joined us as our Social Media Executive however, has proven that social media is only a small part of what he can bring to the team!

Managing everything from Social Media to PPC, Adam has already given us so many hints and tips to help us grow and develop our skills. We can’t wait to see what other hidden talents he has to show us!

Verity Mann

Verity brings to WAM a wealth of experience in FTSE 100 Food and Non Food retailers along with FMCG account manage-ment for National Accounts including Boots, Sainsburys, Waitrose and more.

She is passionate about customer service and loves working with a range of clients across very different businesses!

Carol is a copywriter, freelance journalist, proofreader and academic researcher.

She brings a wealth of experience to the team and a passion for learning, which is great as our clients are from a wide range of business sectors, from manufacturing to legal services.

…The WAM Team

Carol Longbottom

Where we are now…WAM has been on quite a journey since 2001. We’ve gone from;

Judith being a ‘billy-no-mates’ working in her dining room, to taking

office space at Bowers Mill in Barkisland. When Judith first moved in,

she was on her own but soon decided she needed some company around

her. Since then, the business has gone from strength to strength as

‘the WAM team’ grew to meet client’s needs. In October 2016, we relocated

to our stunning new offices at Croft Myl.

Our vision has changed too, we used to be about B2B and B2C but now, we are all about H2H… ‘Human 2 Human’.

Over the years we’ve worked, and continue to work with some amazing

clients and we have enjoyed seeing their businesses flourish.

It’s simple really, we work with you, not for you, and as our clients say:

“You get me…you listen…you are part of our team”

…which is great to hear!

Moving on from where we are now, to where we are going…watch this space,

nothing stands still for long at WAM.

People• People come first, both internally and externally.

• We help others to achieve their goals.

• Our clients are not just customers, but people. It’s about what we can do for them,

rather than what we can get from them.

• We have a collaborative approach, both in how we work as a team, internally,

and how we work with clients, externally.

• Relationships are important to us – we wouldn’t want to work with someone

we wouldn’t go down the pub with – we always want to be authentic.

Passion• We are enthusiastic and have bags of energy; we are passionate about people,

marketing and ideas.

• We love what we do and it shows in our everyday behaviours.

• We work on brands that we believe in, or turn them into something we can.

• When our clients are ready to make the leap, we jump with them.

The 4 P’s of MarketingMost marketing companies talk about the 4 P’s: Price, Product, Placement and Promotion.

However, we have a slightly different take on this…

The 4 P’s of WAM

Pioneers• We are innovators, explorers and inventors.

• We come up with new and clever ways to do things.

• We do more than just deliver what our clients think they want, we coach them to

articulate what’s in their head so their clarity gives them a better reality.

• We want people to feel more confident in their vision and inspired to make it happen,

alongside our creative delivery.

• We take simple ideas and give them a twist to produce a more innovative solution.

Purple• We are mad about all things purple!

• The colour purple impacts the mind,

body and spirit.

• Purple stimulates the imagination and

inspires high ideals.

• Purple is ambitious and self-assured,

‘the leader’.

Our Values…At the very essence of the WAM brand…We are driven by helping people to define their vision

and working with them to turn that vision into reality.

CollaborationWe work as a team and with our clients to achieve goals.

PassionWe have a love and huge enthusiasm for what we do.

ResponsibilityWe are accountable for our actions and for each other.

AuthenticityWe express genuineness and truth in all that we do.

IntegrityWe possess and adhere to high moral principles and professional standards.

…Our PersonalityFunWe find enjoyment and excitement in everything we do.

QuirkyWe like to do things a bit differently and stand out from the crowd.

ApproachableWe’re friendly and easy to talk to.

Straight TalkingWe’re honest, direct and straightforward in dealing with others.

InspirationalWe inspire our clients to be the best they can be.

EnergeticWe’ve got lots of energy and display vigour in everything we do.

Interestingly, when we worked with an external consultant to look at our brand,we were really pleased that they agreed with us that we were a fun, quirky

and inspirational bunch, with lots of energy.

They also thought that we are very approachable and straight talking, which basically means that what you see is what you get. Oh, and the bonus is, this means our clients understand us!

What we ARE…

…and what we are definitely NOT!

Bright …not bland

Team …not staff

Fun …not pretentious

Proactive …not reactive

Long Term …not short term

Excellence …not standard

The Extra Mile …not ‘just enough’

Original …not a follower

Flexible …not 9-5

Supportive …not contrary

Bringing our brand aliveWe are fierce brand guardians for our clients and we are just the same for our own brand.

Not only do we ensure that all our communications have the same look and feel,

but we make sure that we always deliver a consistent experience for our clients.

We are clear about what we are delivering and we make sure our clients know what

to expect from us.

Unlike most marketing agencies, we love to be measured wherever possible and

we like to show our clients a return on investment.

What our clients thinkOne client called us ‘The Marketing Coach’ and went on to explain…

“The Marketing Coach doesn’t just deliver what we think we want or tell us what we want

to hear. They challenge us to really understand our brand and our vision and help us to

articulate what’s in our head: then they help us to make it a reality. They’re there to

support us along the way and help us see that anything is possible and when we’re

ready to make the leap, they hold our hand and jump with us.”

What our clients say about our brand

Creative We use lots of imagination to create new ideas or things.

Generous We are willing to give as much time and expertise as we can to our clients.

Can do We are keen to take on a job or challenge and we’re confident of success.

Open We are honest, real and allowing of other people and ideas.

Positive We are confident, optimistic, and focused on good things.

Principled We have high moral and ethical standards in everything that we do.

How the WAM brand makes them feel

Empowered We always try to give clients a greater sense of confidence or self-esteem.

Enthused We always strive to give our clients a sense of excitement

and interest in what they are doing.

Inspired We help our clients to feel brilliant and creative in their work.

Anything We enable our clients to feel like there are no limits to what is possible.

is possible

How the WAM brand makes them look

Successful We help our clients to achieve their goals and look great.

Professional We help our clients stand out and show a high degree of skill

or competence.

In control We enable clients to take control of their own success.

Focused We support clients to have a concentrated effort or attention

on a particular thing.

The WAM brand gives them

Inspiration We inspire our clients to be the best they can be.

Ideas We give our clients realisations when things need to be done

and possible ways to achieve these desired results.

Experience We encourage our clients to have an active involvement

in the process in order to increase their knowledge and skill.

Solutions We create methods of successfully dealing with a challenge or difficulty.

Direction We help shape the way in which something develops.

Energy We have lots of this and we try to pass that onto our clients,

giving them the ability or power to work harder and more effectively.

The thinking behind the visual

Our Brand is…So much more than a logo. It is the way we all behave. It is the service we give.

It is all about the perception we hold in the minds of other people. We recognise that

the development of our brand and the perceptions we create are an incredibly important

part of what we do.

Our Mission is…To work with individuals and companies, to help them to set and achieve their goals.

We turn ideas into reality using clever marketing and design.

Our Vision is…A highly successful marketing agency made up of a team of people with vision,

skills and creativity. We are a close knit team of incredibly talented individuals who

add value to our clients. The team brings fun, purpose and a can do/will do attitude,

which attracts opportunities. We are passionate about the success of our clients.

We are the most respected and best known marketing agency in Yorkshire

for our clever marketing and design.

Every company aims to possess a logo or corporate identity that is instantly recognisable

and remembered. Our logo was designed with this in mind.

It’s worth remembering… not only is the purple corner a ‘right angle’ but it also symbolises

a turned page corner. This is usually done to ‘remember’ your place in a book or highlight

interesting content on a page so you can quickly and easily return to it at a later date.

The energetic freehand ‘WAM’ writing dates back to 2001 when the company was

established and illustrates the creative WAM passion unleashed.

The key words we associate with our brand are:

It’s worth remembering…and

Clever Marketing & DesignThe images we choose are:Black and white with key purple accents. These images are quirky and instantly

recognisable as ‘WAM’. The subjects portray a stylish but fun manner that encapsulates

the WAM team and reinforces the brand.

Our logo…

CLEVER MARKETING & DESIGN

Let us help you tell your story…

01422 375 034

info@wrightanglemarketing.com

@theWAMteam

wrightanglemarketing

wrightanglemarketing.com