WALLPAPER* DIGITALTRIPTYCH SPECIFICATIONS

1Triptych Guidelines 2015

The Triptych format runs as a takeover with 3 high impact, parallax ad slots plus MPUs. The standard Triptych is made up of 3 standard image slots. The dynamic Triptych includes a video unit in the middle of the format. The 3 banner slots can be tracked by one 1x1 impression tracker. A click tracker can be implemented on each of the 3 high impact banners. The MPUs can be provided as an HTML5 tag or a jpeg image.

Wallpaper* reserves the right to refuse any creative

WALLPAPER*TRIPTYCH OVERVIEW

EMAIL ALL CREATIVES TO: Digital Project ManagerElla Levy Tel: 44.20 3148 7751ella_levy@wallpaper.com

2Triptych Guidelines 2015

Content will be seen in this area on 13” mac sized screens (1280px)

This image sits at the top of the page and is the first image users will see when they land on the site

AD SPECS Dimensions: 1600px × 935px File Format to supply: JPG Resolution: 72DPI Maximum initial file size: 40kb Please provide a full bleed image if possible. Include all primary content in the top, central 940 x 275px to ensure full visibility on all monitor sizes. See diagram opposite for help on where to place imagery, logos and call to action wording. Fade the bottom half of the image to a solid colour if you do not have a full image. Leave this section blank of any copy and logos as this area will not be viewable on desktop devices. This will be visible on tablet devices.

94 0 x 467.5 px

Full Bleed Image

94 0 x 275 px

Primary ContentLogos, all key image parts will be seen in here on all screen sizes

STANDARD TRIPTYCH:TOP IMAGE

935px

1 6 0 0 px

275px

PRIMARY CONTENT

FULL BLEED IMAGE

467.5px

94 0 px

3Triptych Guidelines 2015

STANDARD TRIPTYCH:MIDDLE & LOWER IMAGEThese two images sit in the middle and towards the bottom of the site AD SPECS Dimensions: 1600px × 935px File Formats to supply: JPG Resolution: 72DPI Maximum initial file size: 400KB See diagram opposite for help on where to place imagery, logos and call to action wording

For the Groupage Triptych with middle parallax carousel, please provide up to five images to run as an auto-scroll gallery.

Content will be seen in this area on 13” mac sized screens (1280px)

1 1 6 0 x 467.5 px

Full Bleed Image

94 0 x 2 35 px

Primary ContentLogos, all key image parts will be seen in here on all screen sizes

235px

PRIMARY CONTENT

FULL BLEED IMAGE

94 0 px

1 6 0 0 px

935px

467.5px

4Triptych Guidelines 2015

Middle & Lower Triptych ImageThese two images sit in the middle and towards the bottom of the site

Top Triptych ImageThis image sits at the top of the page and is the first image users will see when they land on the site.

STANDARD TRIPTYCH:IMAGE EXAMPLE

Content will be seen in this area on 13” mac sized screens (1280px)

Secondary ContentPrimary ContentLogos, all key image parts will be seen in here on all screen sizes

5Triptych Guidelines 2015

DYNAMIC TRIPTYCH:MIDDLE VIDEOThe Dynamic Triptych replaces the middle image from the Standard Triptych with a video. Videos will auto-play at full width when the user scrolls down to the middle section. The video will automatically pause when no longer in view. AD SPECS Dimensions: 16:9 File Formats to supply: MOV / MP4 / OGG Back-up Image required: Yes Maximum initial file size: 8MB Maximum video length: 60 seconds

Looping: Automatic Looping Volume: User Initiated

Videos play on auto loop. We recommend that the start and finish of the video blend smoothly into one another.

Plase supply a back-up image as per the specs on page 4.

6Triptych Guidelines 2015

TRIPTYCH MPU

300px

250px

MPU Dimensions: 300px × 250px File Formats to supply: JPEG, GIF OR SWF Resolution: 72DPI Maximum initial file size: 40KB A Third party 1×1 impression and click tracker can be provided

The Desktop Triptych is accompanied by 2 MPU units on the Homepage and 1 MPU unit on all other section fronts. This can be provided as an HTML5 tag or as a jpeg/gif file

7Triptych Guidelines 2015

MOBILE TRIPTYCH:TOP & MIDDLE IMAGEThe top and bottom images are the same size and have the same requirements for logo and image placing. AD SPECS Dimensions (Top & Bottom): 640 × 200

Dimensions (Middle) : 640 × 500 File Formats to supply: JPG, GIF Resolution: 72DPI Maximum initial file size: 40KB See diagram opposite for help on where to place imagery, logos and call to action wording

64 0 x 50 0 px62 0 x 1 8 0 px

64 0 px

64 0 px

200px

500px

Full Bleed ImagePrimary ContentLogos, all key image parts will be seen in here on all screen sizes

8Triptych Guidelines 2015

MOBILE TRIPTYCH:IMAGE EXAMPLE

Top Triptych Image Middle Triptych Image BottomTriptych ImageThis image sits at the top of the page and is the first image users will see when they land on the site

This image sits at the middle of the page and is a larger impactful ad, which can include video with ‘touch to play’ or an animated GIF

This image sits at the bottom of the page before the footer, and is the same dimensions as the top triptych image

9Triptych Guidelines 2015

10Triptych Guidelines 2015