MARKETING COMMUNICATIONS PLAN

STARWOOD HOTELS & RESORTS

S H E R A T O N

L E M E R I D I A N

S T. R E G I S

T H E W E S T I N

F O U R P O I N T S

E L E M E N TTHE L U X U R Y C O L L E C T I O N

L O F T

STARWOOD HOTELS & RESORTS

1 2 0 0 P R O P E R T I E S W O R L D W I D E

GOAL to B E C O M E “ E Q U I T Y L I G H T ”

F R A N C H I S E > R E A L E S T A T E

C L A S S I C C O M P E T I T O R S

HILTON HOTELS WORLDWIDE

VALUE PROPOSITION

THE B E S T

OF WHAT EVERY CITY HAS TO OFFER

F A S H I O N

D E S I G N

M U S I C

W I N S I D E R

T A R G E T A U D I E N C E

M O B I L E

VOTED THE MOST DIGITALLY COMPETENT BRAND

IN THE HOTEL INDUSTRY / 2013

C O L L A B O R A T I O N S

H R C C H A R I T Y : W A T E R

B L I S S C F D A { FASHION INCUBATOR }

M E RCEDES-BENZ / FASHION WEEK M I X . D J

A M E R I C A N E X P R E S S H A V A I A N A S

SOCIAL MEDIA

H A P P E N I N G S

PR

A G E N C Y O F R E C O R D RDA

I N S T A G R A M

F A C E B O O K

T W I T T E R

T U M B L R

H A P P E N I N G S

P R

P R

P R

P R

P R

C A N T H E R E B E S U C H A T H I N G A S I M C O V E R L O A D ?

A P R I L 1

N E W C O M P E T I T O R S

“LUXURY IS EACH INDIVIDUAL

DEFINING WHAT LUXURY IS

TO THEM, I WANT A

LUXURIOUS EXPERIENCE,

BUT I WANT TO WEAR MY

JEANS..I WANT TO PARTAKE IN

POPULAR CULTURE”