HEY! Marketing for Hotel Marketing

Outsource Hotel Marketing

Contact: Liz Howe at HEY! Marketing 07538 238936 [email protected]

Want to grow your occupancy & turnover?

HEY! Marketing is a specialist outsource marketing consultancy that can help you grow your hotel occupancy and turnover. Think of us as your extra pair of helping hands, a full-circle solution for all your marketing needs - from strategy, to implementation, to analysis and back round again. You know that outsourcing’s a great idea because you only pay for expertise when you need it. So now you can have fantastic marketing and the time to do the things you need.


MANY agencies can market, but HEY! is run by an ex-hotel Director of Marketing with a proven track record in delivering bookings. With experience in marketing 3, 4 and 5 star properties for almost 10 years we know how tough it is out there; you’ve got big targets to reach, teams to manage and properties to maintain. Take a seat for one minute, your life’s about to get easier.

To start you’ll probably need some quick wins to help level out your trough periods. Then we’ll look to grow your leisure, events or corporate share - attract new customers, increase spend and improve repeat bookings and frequency.

As well as speaking the hotel language, we work alongside brilliant minds in web technology, design and print. So you can sit back, watch your ROI grow and look great!

Insider knowledge – thank goodness.

GM Nightmare No. 8, Room Service:

“I don’t get out of bed for anything less than a hot

cooked breakfast.”


Full service marketing consultant.

YOU might already have a marketing team that need help with the workload: we’ll blend in seamlessly. Or if you want someone to look at a specific project, HEY! Marketing is happy to help.

• Strategy & idea creation• Brand design & awareness• Hotel acquisition – merging cultures & materials• Website design, content management and

ecommerce• Copywriting for print or web• Seasonal promotional planning• Marketing communications: brochures, leaflets,

menus, promotions, direct mail, advertising, loyalty programs, newsletters, press releases, sales presenters ...• Internal marketing and HR material

BAG OF

TRICKS


You don’t have to cross your fingers and toes anymore.

Peeling wallpaper and chipped paintwork are things you can deal with. But getting marketing right can be a lucky dip. You know you need to do something, but what, when and how?

You might just need someone to bounce ideas off. More often though you’d like to stop throwing money about and find out what really works. Here’s where a HEY! Hotel Healthcheck could help.

A HEY! Hotel Healthcheck can look at each area of your marketing; the consistency of your brand, the success of your ads, the quality of your data or your customer website journey. If there are particular areas that concern you – let’s look at these first.

We’ll identify some quick fixes to turn business on and put together a plan of action that will work for you and your budgets.

“Don’t paper over the cracks, a HEY! Hotel Healthcheck will help you

achieve value for money.”


The evidence is compelling

“As well as being a superb project manager, Liz always brings new insight into hotel marketing responses as she is totally in touch with the customer viewpoint – constantly finding profitable new ways to match them with business needs. Honest, open and trusted by industry insiders and major hotel brands.” David Winters, Former Head of PR, CWG

CIM Postgraduate Diploma in MarketingCIM Advanced Certificate in MarketingCIM Writing Editorial Copy for the Media

Thanks to rapid growth, QHotels and Paramount were ranked in The Sunday Times Fast Track register of the 100 fastest growing private equity backed businesses.

Liz worked for Paramount Hotels then QHotels - groups of 21 luxury hotels. As Director of Marketing she was responsible for driving leisure sales and annually generated in excess of £1million through direct mail alone. In 2007 QHotels won BDRC Most Improved Meetings Brand and, in 2008, AA Hotel Group of the Year.

“I’ve worked with Liz in a graphic design capacity to develop a series of loyalty clubs for event bookers and direct leisure customers. I can honestly say that Liz’s ability, motivation and creativity are second to none!” Ben Pollard, Wish

“Liz is straightforward, honest, hardworking and has a touch of marketing genius from time to time! I enjoyed working with her and found Liz was as capable of driving through high workload commitments, as well as taking a creative, quirky and innovative solution towards driving business forward. A forward thinker, with an ability to work well with a sales team, understanding their needs and providing objective and clear strategy - then making it happen.”David Taylor, Sales Director, QHotels

“I’ve worked with Liz for many years and built up a solid, professional relationship. She has a thorough understanding of marketing and champions the most creative solutions whilst staying on brief and within budget. Her ability to work on multiple projects whilst leading, managing and motivating others is outstanding. I have enjoyed every project we’ve worked on together and look forward to many more.”

Liz Calvert, Thompson Design

Liz Howe BA (Hons) DipM


Give me a shout. Liz Howe, Director

07538 238936

HEY! Marketing997 New Hey RoadOutlaneHuddersfieldWest YorkshireHD3 3FH

[email protected]

mailto:[email protected]

http://uk.linkedin.com/pub/elizabeth-howe/27/687/73

http://twitter.com/wordbirdy

HEY! Marketing for Hotel Marketing

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