W: ...ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB PO BOX...

From:To:Cc:Subject: ARDC submission to GSC West Central Draft District PlanDate: Friday, 31 March 2017 3:14:54 PMAttachments: Cover letter_ARDC_Greater Sydney Commission 29032017.pdf

GREATER SYDNEY COMMISSION _MARCH 2017 _ FINAL.PDF

To whom it may concern, Please find attached a submission to the West Central Draft District Plan from the AustralianRacing Drivers Club (ARDC). The submission includes a covering letter and brief on the ARDC siteand its role in growing jobs, education, recreation and major events in the West Central District. Please contact ARDC CEO Glenn Matthews should you haveany questions or comments about this submission. Regards LUKE TURNERPolicy ManagerTaylor Street Advisory | PO Box 218 Rozelle NSW 2039

W: www.taylorstreetadvisory.com
http://www.taylorstreetadvisory.com/

ARDC LTD PROUDLY POWERING SYDNEY MOTORSPORT PARK AND THE AUSTRALIAN RACING DRIVERS CLUB

PO BOX 6747 BLACKTOWN DELIVERY CENTRE NSW 2148 | T 02 9672 1000 F 02 9672 0209 WWW.ARDC.COM.AU ABN 85 000 110 609

29 March, 2017 Prof. Ed Blakely West Central District Commissioner Greater Sydney Commission Dear Professor Blakely Australian Racing Drivers’ Club Submission to the Greater Sydney Commission West Central Draft District Plan Sydney Motorsport Park, a 92-hectare site at Eastern Creek (part of Western Sydney Parklands) is operated by one of Australia’s leading motorsport organizations - The Australian Racing Drivers’ Club. The venue currently has an impressive annual visitation of 330,000 spectators, competitors, experience participants, extensive driver safety and training activities, major events and community programs. A new and broader vision is being shaped for the Sydney Motorsport Park precinct that we believe will be of high interest to the Greater Sydney Commission and its strategy to attract smart jobs to Western Sydney and agglomerate industry expertise with research and education opportunities. In short, the vision is to see the addition of:

• a specialist mechanical engineering high school/technical college (a new educational pathway for students in the region through motorsport and engineering with links industry and to Western Sydney University and TAFE for research and further education; plus venue and major event management education courses;

• a cluster of on site and co-located high performance automotive and aeronautical industry engineering business hub; and

• collaboration with Government and industry for research and testing of automotive vehicles and associated innovation.

Further, it is expected that the development of the site will yield significantly increased tourism and major events activity and community engagement. We are convinced this broader vision will bring significant social and economic impact through developing talented students in the region, growing smart jobs in innovative globally relevant industry in and around the motorsport precinct, and being an even more significant player in regions visitor economy.



We have recently returned from a study tour of the UK where we validated our thinking and believe our vision is realisable for Western Sydney in the next 5 years. We also have a growing set of stakeholders expressing a strong desire to participate in shaping the new vision. We would appreciate the opportunity to meet with the GSC to share more of our vision and insights and explore how we can align our long term plans for the site with the broader goals and objectives of the GSC. Yours sincerely

Glenn Matthews Chief Executive Officer

Submission to the Greater Sydney Commission

West Central Draft District Plan

MARCH 2017

Picture credit- Rob Annesley

S Y D N E Y M O T O R S P O R T P A R K

E A S T E R N C R E E K

I N T R O D U C T I O N

The Australian Racing Drivers’ Club (ARDC) endorses the Greater Sydney

Commission’s vision for Sydney’s strategic growth over the next 40 years, as outlined

in the Towards Our Greater Sydney 2056 vision.

We believe that an ongoing focus on productivity, liveability and sustainability in all land use planning

and infrastructure decisions will hold the city in good stead for future generations to enjoy the prosperity

and opportunity that has made Sydney one of the world’s greatest places to live, work and do business.

The ARDC is particularly interested in engaging with the GSC to discuss how the Eastern Creek

Motorsport precinct can become a centre of specialisation in automotive technology, advanced and

high performance engineering and associated education and training.

The 92ha Sydney Motorsport Park site - an established and successful sports, education,

tourism/entertainment and community facility operated on behalf of the NSW Government/Western

Sydney Parklands Trust by the ARDC-

is uniquely placed in Greater Sydney to agglomerate business, industry, and education innovation,

delivering significant social and economic impact in the district.

T H E A R D C V I S I O N

The ARDC is the heart and soul, and fundamental driving force of Australian motorsports.

We ignite passion and integrity within our growing club base - always focusing on the

intrinsic benefits to our Members together with the Motorsports community at large.

With our collective interests and beliefs, we strive to remain a powerful force for change

in our community.

ARDC is also the ‘go to’ point for Australian motorsports. Built on our rich heritage, we aim

to be a truly authentic leader of motorsports people, creating a sustainable future for our

sport, our community, and the related industries that live and thrive on what we do.

The ARDC ‘s clear vision is to continue to set the benchmark for Australian motorsport facilities, to grow and

evolve its motorsport member constituency, and to create environments where those embolden with a

passion for motorsport are drawn collectively to ignite their inspiration and realise their dreams.

The ARDC - We Love Motorsport

EST. 1952

A C C E L E R A T I N G T H E P L A N


To succeed the ARDC must continue to embrace and engage with the broader and

closely aligned communities of science & technology, engineering, innovation and

education - and particularly maximise the potential of its dominant location centrality

in Western Sydney.

The ARDC recognises that to do so requires innovative thinking combined with unique

Government, Education and Commercial relationships to deliver.

This is evolved, though not entirely new thinking. In 2008 the ARDC commissioned a

$600K feasibility study & masterplan –including original concepts for track changes for

Formula 1 ($120m). This was later revised, refined and prioritised, leading to a Stage 1 Development

(Brabham Circuit extension & enhanced infrastructure) via a $14M investment( incl $7m in Government

funding for Capital Program redevelopment) and now supported by an annual $1M+ capital works program.

The period between 2012 and 2017 has also witnessed a significant brand and business transformation for the

race circuit once known as Eastern Creek International Raceway to SYDNEY MOTORSPORT PARK (SMSP).

With over 330k visitors annually, and multi-circuit operations over 300 days per year, SMSP is now the regions

pre-eminent motorsport facility and the only FIA Grade 2 circuit in the country– firmly entrenching itself as

THE Home of Motorsport in Australia.

EST. 1952


FOUR KEY COMPONENTS IN EXPANDED VISION

INNOVATION - EDUCATION - TRAINING - TECHNOLOGY


THE “SPORT OF MOTORSPORT”

“CENTRE OF EXCELLENCE”SAFETY TRAINING EDUCATION & INNOVATION

CYCLING CLUBS

SCHOOLS CROSS COUNTRY

FAMILY OPEN DAYS

PRIVATE FUNCTIONS / OTHER

MOTOR/BIKE MAGS

FILM & TV & COMMERCIAL PRODUCTION

VEHICLE & BIKE TESTING

INDUSTRY EVENTS

. .

..

CLUB

REFER NEXT SLIDE FOR MORE DETAIL

NON-SPORT & COMMUNITY

+


RESEARCH &

DEVELOPMENTBUSINESS/

COMMERCIAL

EDUCATIONAL

SERVICESTRAINING /

LIFESKILLS

THE

CENTRE OF

EXCELLENCE

AUTO TECHNOLOGY

ENGINEERING

INNOVATION

PERFORMANCE

ROAD / RIDE & SURVIVE

PRIMARY & HIGH SCHOOLPSYCHO-SOCIAL, RELATIONAL & ATTITUDINAL

ROAD TOLL STUDIES | TECHNOLOGY

HUMAN ERGONOMICS ETC

ROAD• PRE LEARNERS

PROGRAMS(Theory & Practical)

• RTO/RMS accredited courses

• ARDC NIGHTDRIVE)• Beginners Track Time

(DAWN PATROL)• SMSP TRACK DAY• REFRESHER &

SPECIALIST SKILLS

•REGISTERED TRAINING ORGANISATIONS (RTOs)•UNIVERSITY DEGREES

•DIPLOMAS•SATELITE CAMPUSES

➢ TECHNICAL➢ MECHANICAL➢ EVENT MGT

➢ MEDIA & BROADCAST

RACE• ARDC JNR ROAD

RACE ACADEMY • ARDC/SU/

”TRAILBLAZERS”• ARDC RACE CRAFT

PROGRAMS• ARDC TWILIGHTS &

SUPERSPRINTs• PATHWAYS TO

COMPETITIVE RACING

CAR + BIKE

BUSINESS


As part of this strategic development, senior ARDC executives and Board President recently embarked on a

case study tour of the UK visiting Silverstone Circuits Ltd, Silverstone UTC (University Technical College);

Oxford Brookes University; Silverstone Property Developer (MEPC); MSA (Motor Sport Association UK) and

Catapult Transport Systems ( the UK's Technology and Innovation Centre for Intelligent Mobility).

Following this visit the first of several workshops has already been held with senior representatives of

Western Sydney University, TAFE Western Sydney, Tourism Australia, the Western Sydney Business

Chamber and NRMA Motoring and Services to continue this important dialogue and commence and continue

preliminary discussions at the local level.

S Y D N E Y M O T O R S P O R T P A R KE A S T E R N C R E E K

• 4.5 million people within an hours drive• Capacity of 100,000+ on site• Integrated transport (road/rail/bus) in

partnership with State/Local Governments.

AT THE GEOGRAPHIC HEART OF SYDNEY

I C O N I C W E S T E R N S Y D N E Y L O C A T I O N

• Easily accessible by all key motorways

• Lead sports, entertainment and community

venue within Western Sydney Parklands and

Blacktown City Council precincts

Draft district plan acknowledges SMSP as one of

Greater Sydney’s important sport/recreational

facilities (p151).

• Adjacent to Eastern Creek/Huntingwood

industrial areas –highlighted in the draft district

plan (p37) as some of the most productive

employment lands in the West Central district.

• Situated near the Western Sydney Employment

Land, which will feature an additional 30,000 jobs

by 2036 and up to 200,000 jobs by 2056 as the

Western Sydney Airport grows to operate at its

full capacity.

• Located within minutes drive from the Sydney’s

new second airport at Badgerys Creek

• SMSP sits in the centre of some of Sydney’s

fastest growing population bases:• Blacktown: set to grow by 50% to 2036

• Parramatta: set to grow by 75%

• Cumberland: set to grow by 34%

• Fairfield: set to grow by 10%

• Liverpool: set to grow by 55%

• Penrith: set to grow by 32%

S M S P M O D E R N E R A

- Brand/placemaking agency appointed

- Track Extension $10m includes two

(2) independent circuits, 5 unique

racing configurations, New Southern

Pit Lane Building

- FIA Category 2

- Increased usage of 40%

- Revamped Pit Lane Building

- ARDC Garage Cafe

- Control Tower Upgrade

- Re-Branding and Signage

P H Y S I C A L T R A N S F O R M A T I O N

Increasing Capacity & Infrastructure

W e l c o m e t o S y d n e y M o t o r s p o r t P a r k

B R A N D T R A N S F O R M A T I O N

B U S I N E S S T R A N S F O R M A T I O N

Business model – Not just a “Venue For Hire”

- Beyond “9-5” – Dawn – Twilight – Night

- Return of V8 Supercars (2012)

- Motorsport Retail Operations

- ARDC Garage Café (+ new F & B

arrangements with ANZ Venues Live)

- New Approach for Experience Operations

(V8 Race Experiences, Supercar

Experiences, Formula Ford).

- Advanced Driver and Rider Training

Operations

- Event JV’s (Sydney Classic

Speed Festival, 6 Hrs of Sydney,

OZNATS, Muscle Car

Masters/6HRs of Sydney) etc

- New Partnerships e.g. Pages

Event Hire, EvanEvans, Keith

Prowse Travel, ANZ Stadium

Club etc

- Grassroots Racing Development

ENDORSED/SUPPORTED EVENTS

Top Gear Festival Sydney

Ferrari Racing Days

World Time Attack

MotorWorld Sydney

Supercars

C O R P O R A T E

E X P E R I E N C E S

Complete facilities make-over and upgradesGRASSROOTS RACING

ARDC

DRIVER ACADEMY

CLUB MEETS @ SMSP

TRACK DAYSMEMBER TRACK DAYS

C O M M U N I T Y

WARATAH CYCLING

C L U B

• Expansion of Membership

tiers to embrace

enthusiasts as well as

competitors

• Relaxation of entry

procedures

• Enhances Member

Benefits incl reciprocal

rights (ANZ) whilst

maintaining

accessible fee levels

• Improved Member

communications

• Introduced social

engagement2011 2012 2015 2020?

I N D U S T R Y F E E D B A C K

• Noted at Highest Level

CULTURE / PEOPLE

GOVERNMENT

SERVICE

ENVIRONMENT / FACILITIES

BRANDING

DESTINATION

MARKETING

PRODUCT OFFER

MAJOR EVENTS

STRATEGIC CAPACITY

• unanimous recognition of a genuine transformation of the ARDC culture, CEO, staff, and

attitude. Positive shift in stakeholder engagement. Vastly improved communication.

• Sydney Motorsport Park and the ARDC are seen in a good light by Govt.

• Now customer centric organization – high level of service. Incl. Contractors & Preferred Suppliers such as Spark Catering, Security, VI People

• Turned dormant, ugly precinct into destination. Profile additions such as ARDC Garage Café.

• High impact, look and feel fresh and vibrant

• Now far more than just a race track

• Contemporary carefully managed ARDC and SMSP

• New experiences and new operators- good innovation

• Reputational shift – big brands and big events embracing the venue


Scoring the ARDC on a scale of 1 to 10 (ten highest) how do you rate the ARDC on

Innovation Management Partnership

6.5/10 9.0/10 9.0+/10

G S C P L A N I N T E G R A T I O N

The ARDC understands the GSC is looking at specific opportunities to foster centres of industry specialisation, leveraging

the natural advantages of precincts such as the Sydney CBD for the fin-tech industry, Westmead for medical research and

the Western Sydney Airport for advanced logistics and agribusiness exports.

We firmly believe that there is a similar opportunity to secure investment in a specialist high school/technical college, co-

located with high performance automotive technology businesses, as well as enhancing the current motorsport activity and

capacity, tourism and events.

That ARDC Board and CEO are already in discussions regarding technical pathways within the Catholic Education

network. A key focus is for providing opportunities for local kids to study locally and live locally, which we understand is

very much consistent with what the GSC is aiming to achieve through the implementation of it’s district plans over the next

20-40 years.

The recent UK case study visitations undertaken by the ARDC and supported by local consultation indicate that there is a

realisable opportunity that would bring new and highly attractive educational pathways, generate jobs, an deliver economic

impact to the district.

We look forward to sharing more of our vision with the Greater Sydney Commission in the near future.

Glenn Matthews

CEO

Sydney Motorsport Park and Australian Racing Drivers’ Club



29 March, 2017 Prof. Ed Blakely West Central District Commissioner Greater Sydney Commission Dear Professor Blakely Australian Racing Drivers’ Club Submission to the Greater Sydney Commission West Central Draft District Plan Sydney Motorsport Park, a 92-hectare site at Eastern Creek (part of Western Sydney Parklands) is operated by one of Australia’s leading motorsport organizations - The Australian Racing Drivers’ Club. The venue currently has an impressive annual visitation of 330,000 spectators, competitors, experience participants, extensive driver safety and training activities, major events and community programs. A new and broader vision is being shaped for the Sydney Motorsport Park precinct that we believe will be of high interest to the Greater Sydney Commission and its strategy to attract smart jobs to Western Sydney and agglomerate industry expertise with research and education opportunities. In short, the vision is to see the addition of:

• a specialist mechanical engineering high school/technical college (a new educational pathway for students in the region through motorsport and engineering with links industry and to Western Sydney University and TAFE for research and further education; plus venue and major event management education courses;

• a cluster of on site and co-located high performance automotive and aeronautical industry engineering business hub; and

• collaboration with Government and industry for research and testing of automotive vehicles and associated innovation.

Further, it is expected that the development of the site will yield significantly increased tourism and major events activity and community engagement. We are convinced this broader vision will bring significant social and economic impact through developing talented students in the region, growing smart jobs in innovative globally relevant industry in and around the motorsport precinct, and being an even more significant player in regions visitor economy.