Volunteer Recruitment Online
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Transcript of Volunteer Recruitment Online
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Volunteer recruitment online: Tips, Tricks and Ways to Engage
Examples (Who?) | Strategy (How?)
By Frank Barry
Director, Professional Services
Blackbaud
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About me
My name is Frank Barry
I work at Blackbaud
I provide services to our customers
I think I’m addicted to Social Media
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Session description: This session will give you ideas and offer best practices to
recruit and engage volunteers using Web 2.0 and various other online tactics.
Learning Objectives:
1. Gain better understanding of new/emerging online tools
2. Learn strategies for effective volunteer recruitment
3. Learn ways to maintain and engage volunteers
What we will cover …
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3 Reasons Why
• It's a fast and no-extra-cost way to find volunteers.
• It's an excellent way to target non-traditional volunteers, and people that are under-represented on your volunteer ranks.
• You can reach a targeted group, such as a particular kind of professional (a lawyer focused on the arts, a human resource professional in a particular region, an accountant with expertise in a particular kind of software, etc.)
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Some Tools to Help You …
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Source: http://steve-hilbert.com/drawings.html
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• Facebook– 200 million users– Total of 65.7 million unique visitors
• Twitter– 1,382% year over year– 7 million unique monthly visitors
• YouTube– 100 million monthly viewers in the US– 6.3 billion videos were viewed on the site– 75 billion videos to 375 million unique visitors in 2009
• LinkedIn– Currently has more than 34 million users – 7.7 unique visitors
Big Players
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3 Creative Examples
Twestival | Pledge to End Hunger | 12for12k
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On 12 February 2009 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water.
1. Twestival
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Huh? (Video)
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Twestival
• Continuous video/blog updates
• Strategic Social Media Partnerships
• Engaged with local leaders/volunteers
• Activities held in 202 Cities around the world
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Twestival: Tools
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Twestival: Communication
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Twestival: Communication (Video)
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Twestival: Partnerships
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Twestival: Leaders/Volunteers
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Twestival: Results
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Twestival: Results (Toronto)
• Grassroots
• Raised $25K
• 600 in attendance (event)
• 13 days to organize.
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Twestival: Results
• 1,000 volunteers hosted events • Over 200 cities participated around the world• More than 10,000 people attended• Raised $250k• 55 water projects started in Ethiopia, Uganda
and India – serving over 17,000 people• 1st Twestival well drilled in Ethiopia on
the April 11-14th 2009
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Designed to make it easy for people to do something meaningful in the short-term and create a dialogue about solving the root issues.
2. Pledge to End Hunger
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Pledge to End Hunger
• Strategic corporate partnerships
• Unique Marketing at social media event
• Connect with influencers
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Pledge to End Hunger: Tools
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Pledge to End Hunger: Partners
• Tyson Foods
• PayPal
• Wal-Mart's 11 Moms
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Pledge to End Hunger: Marketing
• 1500 new pledges in a hour
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Pledge to End Hunger: Friends
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Pledge to End Hunger: Influencers
• ~680k people
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Pledge to End Hunger: Results
• 4812 Pledges
• 140k lbs. of food
• 560k meals served
• 1500+ food pantries stocked
• Austin, Dallas, St. Luis and Indianapolis impacted
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3. 12for12k
Raise a minimum of $144k for each of 12 charities over the course of 2009.
The concept is simple:
* 12 months of the year
* 12 charities, a different charity each month
* $12,000 per charity
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12for12k
• 12 month fundraising/awareness campaign
• Strategic blog partners
• Engaged Twitter tribe
• Unique ways to participate
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12for12k: Tools
• Blogging
• Video
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12for12k: Partnerships
See the Avatars?
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12for12k: Partnerships
Every month each partners blogs about the Charity of the month
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12for12k: Tweet-a-thon
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12for12k: Tweet-a-thon
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12for12k: Virtual Pajama Party
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12for12k: Blogging Contest
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12for12k: Results
• ~22k in 4 months• Highly engaged Tribe
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What Else?
• http://www.volunteermatch.org/
• http://www.idealist.org/if/as/vol
• http://www.onlinevolunteering.org
• http://www.1-800-volunteer.org
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Closing Thoughts
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Think Differently
Build relationships with influencers
Source: David Wilcox, the Social Reporter
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Flip the Funnel – Seth Godin
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Be Unique
Source: http://www.flickr.com/photos/ahmedrabea/381161436/sizes/l/
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Create Buzz
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Keep it Simple
Source: http://www.flickr.com/photos/clintjcl/2584178300/sizes/l/
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Rule of 1/31/3 Web presence | 1/3 One way | 1/3 Social
Source: http://www.flickr.com/photos/66164549@N00/1384837583/
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1. Gain better understanding of new/emerging online tools.
2. Learn strategies for effective volunteer recruitment.
3. Learn ways to maintain and engage volunteers.
Learning Objectives
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What Questions do you have?
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Frank BarryDirector, Professional Services
Blackbaud
Twitter: @franswaa
Blog: http://www.netwitsthinktank.com
E-mail: [email protected]
Website: http://internet.blackbaud.com
Thank You!
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CreditsPeople who influenced this presentation:
• Danny Brown: http://www.12for12k.org
• Amanda Rose: http://www.twestival.com
• Pledge to End Hunger: http://www.pledgetoendhunger.com
• Beth Kanter: http://beth.typepad.com/ (Thanks for nonprofit and industry expertise as well as awesome presentations)
• Chris Brogan: http://chrisbrogan.com (Thanks for Homebase, Outposts and Starter moves)
• David Armono: http://darmano.typepad.com/ (Thank for Listen, Learn, Adapt)