Social Media for Nonprofit Volunteer Recruitment

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This presentation focuses on Facebook as a communications tool for volunteer outreach for nonprofit organizations. It was originally given to members of the Anchorage Association of Volunteer Administration. Look for the companion presentation about optimizing Facebook for more effective communication and marketing.

Transcript of Social Media for Nonprofit Volunteer Recruitment

  • 1.Effective use of Social MediaFor Volunteer Program Support Focus: #GiveBack13 @alizasherman Aliza Sherman ! !

2. Give Back 2013 Project #GiveBack13 Aliza Sherman @alizasherman ! !! #GiveBack13! 3. Look for bonus info at theend of this presentation. Aliza Sherman @alizasherman ! !! #GiveBack13! 4. How does social media work?Aliza Sherman @alizasherman ! !! #GiveBack13! 5. InterconnectedAliza Sherman @alizasherman ! !! #GiveBack13! 6. How can you use social media tosupport your volunteer program?Aliza Sherman @alizasherman ! !! #GiveBack13! 7. Communicate 8. Connect 9. Build Community 10. Aliza Sherman @alizasherman ! !! #GiveBack13! 11. Its Social AND Mobile 12. Its Human and Emotional 13. Social media isnt abouttechnology. Its aboutpeople. - @alizasherman 14. 2012 Social Network Benchmark Report Nonprots are using socialnetworks to1. Expand their base.2. Engage members.3. Grow fundraising.Aliza Sherman @alizasherman ! !! #GiveBack13! 15. So you want volunteers? 16. Use Visuals 17. Eye-catchingimages 18. Humanfaces 19. In themoment 20. Behind thescenes 21. Video 22. Calls to Action 23. Clear. Succinct. Easy. Repeated. 24. ThankVolunteers 25. RecognizeVolunteers 26. Ask forVolunteers 27. Ask forVolunteers 28. Show volunteers 29. Why images areso important 30. Why being clearis so important 31. Tell us more 32. But what does it mean? 33. We know what this means 34. We know what this means 35. We know what this means 36. Who are you trying toreach and what are youtrying to get them to do? 37. 1. Start with your goals 38. Achievable goalso Build your brando Increase awarenesso Inform, educate, inspireo Attract attentiono Amplify messageso Stimulate actions 39. 2. Find your tribe 40. The right peopleo People you knowo People they knowo Interested in the issueso The right ageo The right placeo The right time 41. 3. Map out your process 42. Things to considero Who is responsible?o What tools should you use?o How often can you engage?o What should you automate?o What will you say /show?o How will you measure? 43. How will you measure anddetermine success? 44. Your Social Media Toolkito Position = Messaging Mapo Plan = Social Media Calendar o Listen = Monitoringo Engage = Social Networkso Assess = Measurement 45. Pick the tools that workwell for you and that getyou closer to the people youwant to reach and serve."-- @alizasherman 46. Win 47. Aliza Shermano o @alizasherman o 48. Bonus! 49. Social Media PostingAt Least At Least At Least At Least Several Times 1x Daily Weekly Monthly a Day Facebook! Blog!YouTube!Twitter! Pinterest!Instagram!Flickr!Post more on your main channels. Google+ Example: If Tumblr is your main channel, increase Tumblr!posBng frequency. LinkedIn Check your dashboard several Bmes a day. 50. Social Media ActivitiesMin. Bme spent daily = 1-2 hours Engaging Sharing Listening Growing PosBng Blog! Facebook! Twitter! YouTube!Pinterest! Tumblr! Flickr! Instagram!Google+ 30 min+ 30 min 30 min 15 min+ 15 min High Priority Daily AcBviBes 51. Social Media IntegrationThis Channel Can also autopost or stream to a widget or app Blog! Facebook!Twitter!Tumblr!Google+ Check out IFTTT to connect two dierent Facebook!Twitter! Blog! channels for autopost. Twitter! Blog! Facebook! Example: Post Instagram photos to your Facebook Page or tweet Delicious Pinterest! Facebook!Twitter!bookmarks. In some cases, you have to use a 3rd party app or Google+ plug-in to connecBon two channels. 52. Social Media IntegrationThis Channel Can also autopost or stream to a widget or app YouTube!Facebook!Twitter! Orkut Tumblr! Facebook!Twitter!Blog!Tumblr!Flickr! Blog! Foursquare!Instagram! Facebook!Twitter! Flickr!Facebook!Twitter! Tumblr!In some cases, you have to use a 3rd party app or plug-in to connecBon two channels.