Vocabulary words
15
VOCABULARY WORDS 1).PROMOTION 2).PRODUCT PROMOTION 3).INSTITUTIONAL PROMOTION 4).ADVERTISING 5).DIRECT MARKETING 6).SALES PROMOTIONS 7).PUBLIC RELATIONS 8).NEWS RELEASE 9).PUBLICITY 10).PROMOTIONAL MIX 11).SALES PROMOTIONS 12).CONSUMER PROMOTIONS 13).COUPONS 14).PREMIUMS(ALL EXAMPLES)
Transcript of Vocabulary words
VOCABULARY WORDS1).PROMOTION
2).PRODUCT PROMOTION3).INSTITUTIONAL PROMOTION
4).ADVERTISING5).DIRECT MARKETING6).SALES PROMOTIONS7).PUBLIC RELATIONS
8).NEWS RELEASE9).PUBLICITY
10).PROMOTIONAL MIX11).SALES PROMOTIONS
12).CONSUMER PROMOTIONS13).COUPONS
14).PREMIUMS(ALL EXAMPLES)
PROMOTION
• Decisions about advertising , personal selling, sales promotion, and publicity used to attract potential
Product Promotion
• A promotion method businesses use to convince consumers to select its product or service
Institutional promotion
• To inform people about problems an sell no object
Advertising
• A form of non-personal promotion in which companies pay to promote ideas
Direct Marketing
• type of advertisement directed to a targeted group of prospects and customers rather than to a mass audience
Sales Promotion
• All marketing activities –other than personal selling, and public relations-that are use to simulate purchasing
Public Relations
• Activities that help an organization influence a target audience
News Release
• An announcement that is sent by a business or organization to media outlets
Publicity
• A tacit that public relations professionals use to bring information about an organization
Promotional mix
• A combination of strategies and a cost effective allocation of resources
Sales promotions
• All marketing activities –other that personal selling, advertising and public
Consumer promotions
• Sales that encourage customers and protest to buy a product
Coupons
• Certificates that entitle customers to discounts on goods and services.
Premiums
• Low-cost items given to consumers at a discount or for free
