VLCC - Be the Girl Contest
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Transcript of VLCC - Be the Girl Contest
![Page 1: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/1.jpg)
Changing the brand perception of
on
Social Media
![Page 3: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/3.jpg)
Gratification: ● 1 Exclusive Photoshoot● 2 Gift hampers
Concept
Objective:● To drive engagement● To expand brand reach● To increase brand interest
A contest was held on the Facebook Timeline.Participants were asked to share their interesting photos on their
own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.
![Page 4: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/4.jpg)
Fans were asked to share their photos with #BeTheGirl and tag Star CJ alive
What we did..
![Page 5: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/5.jpg)
Prompt comments were received with friends voting
It was supported on twitter with constant updates
![Page 6: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/6.jpg)
It was supported on Google plus with constant updates to drive engagement on the Channel.
![Page 7: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/7.jpg)
Contest Posts
![Page 8: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/8.jpg)
Contest Winners
![Page 9: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/9.jpg)
Facebook Statistics
Number of Posts 10 Posts
Total number of likes Total 1000 +
Likes per post 150 +
Total number of Shares Total 100+
Shares per post 20 +
Total Reach 40000 +
Reach per post 4000+
![Page 10: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/10.jpg)
Facebook StatisticsPost Reach:The number of people who saw your posts.
![Page 11: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/11.jpg)
Likes, comments & shares:These actions will help you reach more people.
![Page 12: VLCC - Be the Girl Contest](https://reader034.fdocuments.net/reader034/viewer/2022052618/554f3131b4c90572088b4930/html5/thumbnails/12.jpg)
Thank You