Vladimir oane how to web customer development
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Transcript of Vladimir oane how to web customer development
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Vladimir Oane
Web maniac. Founder and CEO at uberVU.com, a social media monitoring & analytics system.
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Applying customer development in
real life
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Customer development is all about testing assumptions
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1. The BIG idea & vision
Making sure you are not deluding yourself. We did...
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Phase 1: Delusions
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Lessons learned
Engage your users before building anything
Make sure you are solving a problem by...
…. asking the right questions
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Phase 2: Reality check
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2. Building the right features
Make sure you don’t broke it by design
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Phase 1: Cool factor
“Wouldn’t be cool to ….”
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Phase 2: Purpose driven development
“Let’s see if this solves our customer’s problems”
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Introducing bug/complaint driven development
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Lessons learned
Test any product features … even before you write code
The biggest problem for a startup is people not using the product
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3. Communicating
What to tell people about your stuff
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Phase 1: Blind messaging
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Customers
:)
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Customers Channels
:)
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FunnelCustomers Channels
:)
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Phase 2: Improvement
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Lessons learned
Design with customers in mind
Test your acquisition channels
Understand your funnel
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Don’t be stupid!
TEST
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Thank you!What a terrific audience!