Visual Order book (redo)
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Visual order
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contents
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figure/ground
similarity
proximity
closure
continuance
translation
rotation
reflection glide/reflection
dilation
structured space
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
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figure / ground the spacial relationship between an object (positive space) and it’s background (negative space).
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similarityobjects that share similar visual characteristics are often viewed as belonging together.
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proximitysimilar objects that are placed close to one another are often perceived to be in a group.
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proximitysimilar objects that are placed close to one another are often perceived to be in a group.
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closureviewing an incomplete object and wanting to mentally complete it.
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continuance
a group of figures / objects that are arranged to
imply movement through the group.
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translationthe repetition of an object with each repition spaced in uniformsequence and intervals.
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rotationturning an object around a predetermined axis often implies movement/ continuance. this causes the viewer’s eye to follow apath created by the object(s).
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reflectionthe placement of a figure on a plane of 180 degrees. achieves the same
effect as seeing the duplicate of a figure in a mirror.
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glide /reflectionmirroring an object and then shifting it down a predetermined axis.
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dilationthe repetition and change in size of
an object coupled with uniform spacing.
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structure 1
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structure 2
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structure 3
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structure 4
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structure 5
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structure 6
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symmetric balancea form of balance characterized by similar objects placed
on opposite sides of a central axis, but the placement creates a uniform, equal, proportionate composition.
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asymmetric balancea form of balance characterized by objects being placed on opposite sides of a central axis but theplacement of the items cause the composition to appear unequal and non-uniform. it does not look proportionate.
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ambiguous balancea form of balance characterized by its undecided nature.the objects in the composition do not clearly or directly relate to one another.
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neutral balancea form of balance characterized by it’s undecided nature. the objects in the composition do notclearly or directly relate to one another.
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© nick howland, 9/21/12
completed as a requirement forvisual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.