VISUAL MERCHANDISING GUIDEMAIN SPRING 2013 www.blendcompany.com

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Hold on. BLEND is on the move. Our Main Spring 2013 collection tells a story of the outsider lifestyle of the global traveller. He who hikes from the Mediterranean shores of North Africa and deep into the desert. He who thumbs lifts across the Americas. He is a traveller and a hard wearer. His clothing is solid and functional made of heavy fabrics. His appearan-ce is tough and dusty, incorpora- ting ethnic inspiration from everywhere he goes.

BLEND’s Main Spring collection is a creative blend of local heritage and global casual silhouettes. It reflects the lifestyle of the traveller: Sturdy materials, heavy linen, mud washed and stained finishing, patch and repair and hand woven indigo. The weathered, sand blown surfaces look like dried, cracked soil.

There are knits in space yarn. Shirts and shorts have horizontal stripes or ethnic patterns like the Asian ‘paisley’ and ‘ikat’. An astonishing effect is obtained by mixing these patterns with casual silhouettes. Tie dye finishing adds the true vintage look for shorts, shirts and t-shirts and the worn ap-pearance of the traveller is expressed in the washed down, patched denim and the overdyed, bleached t-shirts.

Colours are dim and natural: Berry tones, sand and bone neutrals, sky and marine blue, red, dusted pastel yellow and green.

BLENDs main spring collection will show your global attitude and coarse style. The clothes are designed for hard travelling. Wear them every day or spice them up for an edgy party look. Create your easy going personal style and get on the move with BLEND.

GET ON THE MOVE

PRESS RELEASE ...3

- Color coordinated delivery windows

- Strong price openers in all categories

- Campaign styles with strong price points

THE BLEND ADVANTAGE

- Indian-inspired patterns as Ikat patterns are a key message for Main Spring 2013 and can be worked in a variety of ways

- Lots of new interesting washes and treatments are used – from tie dye effects, weathered and sand blown surfaces to mud washed and stained finishing

- A variety of horizontal and vertical stripes for shirts and shorts

COLLECTION HIGHLIGHTS

REASONS TO BUY ...4

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- AUTHENTIC ROUGHNESS

- COMMERCIAL CONSISTENCY

- COLOURFUL CHECKED UNIVERSE

- DESIRABLE PRODUCTS

- DENIM HERITAGE

BLEND BRAND VALUES

THE FIVE CRUCIAL FUNDAMENTALS ...6

He looks tough. He is strong and self confident. But his friends know him as a good friend, pure at heart.

Never asking permission from any-one or looking for recognition from others, he knows his way in life. He is grounded, standing strong on his feet.

Solid work wear and rugged jeans is his unmistakable masculine style. Inspired by tradition, but in tune with fashion.

His everyday life is in the city. But he loves driving to the mountain cabin with good friends, fishing or skiing in the day, having good talks

and a few beers in front of the fire in the evening.

He may talk about the past, or the time to come. But he is always calm and truly present in the mo-ment. To be wherever you are, right now, that’s what matters.

TOUGH FRIEND

BRAND ID ...7

CORE STYLES ...8

BLEND is commercial. Blend brings a well branded, easily rec-ognizable universe into your shop. Our collections, delivery structure and colour schemes are all devel-oped with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.

BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round. The rich BLEND collections have a perfect mix of basic, core and profile styles. Each style is care-fully designed and selected for the season and visualised in this guide for easy reference.

COMMERCIAL AND CONSISTENT

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KEY COLOURS ...10

KEY COLOURS - FEBRUARY

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LOOKS ...12

We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.

LOOKS - FEBRUARY

9036

2061

5059

6067-749

40672051

...13

4051

7900

9040

1026

2050

2056

6910-741

SOFT SHOP ...14

SOFT SHOP - FEBRUARY A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:

1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2: Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix:

- 2 coats/jackets- 4 knitwear- 2 sweatshirts- 2 denim/bottom- 4 t-shirts/long and short sleeve

Accessories are included to complete the ensemble.

CORE STYLES ...15

CORE STYLES - FEBRUARY

1024 1036 1044 1056

2051 2052 2056 2061 6092-766

3030 3030 3063

4051 4051 4065 4065 4065 4066

4102 5059 5061 5061

6069-751 7900

CAMPAIGN STYLES - FEBRUARY Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend floor rack should contain the following:

Example 1: - 1 coat- 1 denim/bottom

Example 2: - 1 sweatshirt ie. box- 1 denim/bottom

FLOOR RACK ...16

1044 6907-738

JACKET 79,95JEANS 39,95

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KEY COLOURS ...18

KEY COLOURS - MARCH

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LOOKS ...20

We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.

LOOKS - MARCH

4129

6086-753

2092

7582

5061

9040

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5076

4079

6080-749

7542

4071

4125

2082

6087-739

7561

20889036

SOFT SHOP ...22

SOFT SHOP - MARCH A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:

1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2: Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix:

- 2 coats/jackets- 4 knitwear- 2 sweatshirts- 2 denim/bottom- 4 t-shirts/long and short sleeve

Accessories are included to complete the ensemble.

CORE STYLES ...23

2075 2081

4093 4100 4124 4125

5066 5067 5070 5074 5076

CORE STYLES - MARCH

2082 2087

6072-754 7034 6080-749 6083-737 7542

7542 7542 7561 7582

4093 4125 6083-737

CAMPAIGN STYLES - MARCH Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend table display should contain the following:

Example 1: - 1 knitwear ie. box- 1 denim/bottom

Example 2: - 1 t-shirt ie. box- 1 denim/bottom

TABLE DISPLAY ...24

POLO 29,95T-SHIRT 19,95SHORTS 39,95

CAMPAIGN STYLES - MARCHPlease use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend floor rack should contain the following:

Example 1: - 1 coat- 1 denim/bottom

Example 2: - 1 sweatshirt ie. box- 1 denim/bottom

FLOOR RACK ...25

SHIRT 34,95SWEAT 39,95SHORTS 39,95

2081 5066 6083-737

KEY COLOURS ...26

KEY COLOURS - APRIL

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LOOKS ...28

LOOKS - APRIL

7500

2100

2116

4109

90407584

We have highlighted these styles for you to use when dressing your mannequins or decorating your store window.

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SOFT SHOP ...30

SOFT SHOP - APRIL A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:

1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2: Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix:

- 2 coats/jackets- 4 knitwear- 2 sweatshirts- 2 denim/bottom- 4 t-shirts/long and short sleeve

Accessories are included to complete the ensemble.

CORE STYLES ...31

CORE STYLES - APRIL

2100 2107 2107 2108 2109 2110

4107 4107 4109 4109 4111 4111

4121 4121

6066-744 7038

6085-770 7501 7501 7576 7584

2100 4107 7501

CAMPAIGN STYLES - APRIL Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend table display should contain the following:

Example 1: - 1 knitwear ie. box- 1 denim/bottom

Example 2: - 1 t-shirt ie. box- 1 denim/bottom

TABLE DISPLAY ...32

POLO 34,95 T-SHIRT 17,95SHORTS 34,95

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MANNEQUINEUR 150

SMALL BAG 36 × 30 cmStyle no. 9951-10 0800Price per box (500 pcs.)

MEDIUM BAG 50 × 40 cmStyle no. 9951-10 0801Price per box (500 pcs.)

LARGE BAG 59,5 × 50 cmStyle no. 9951-10 0802Price per box (250 pcs.)

EUR 36,00GB 32,00IT 36,00

DKK 265,00SEK 354,00NOK 295,00

EUR 73,00GB 65,00IT 73,00

DKK 541,00SEK 722,00NOK 602,00

EUR 57,00GB 50,00IT 57,00

DKK 420,00SEK 560,00NOK 467,00

TEE HANGERStyle no. 0115-10 8824

EUR 1,18GB 1,00IT 1,18

DKK 9,00SEK 12,00NOK 10,00

JACKET HANGERStyle no. 0116-10 8816

EUR 1,69GB 1,59IT 1,69

DKK 12,50SEK 15,50NOK 14,50

PANTS HANGER 36 cmStyle no. 0117-10 8817

EUR 1,05GB 0,95IT 1,05

DKK 8,00SEK 10,00NOK 9,00

JEANS HANGER 28 cmStyle no. 0118-10 8825

EUR 1,35GB 1,20IT 1,35

DKK 10,00SEK 13,00NOK 11,00

BAGS, MANNEQUIN, HANGERS & LOGOS ....34

MERCHANDISING MATERIAL

LOGO WOOD BLOCK 20 cmStyle no. 0150-10 0001

EUR 8,50GB 7,35IT 8,50

DKK 63,00SEK 79,00NOK 70,00

FOIL LOGO 30 cmStyle no. 0175-15 0002

EUR 3,90GB 3,00IT 3,90

DKK 29,00SEK 33,00NOK 29,00

Customers who place a minimum order of 6.000 Euro from this col-lection will receive a complimen-tary marketing kit. To receive this marketing kit, you must place an

order directly in PCO or TEX400 – Style No. 0200-15 0015.

Deadline for placing an order is September 28th 2012.

Your marketing kit will be shipped directly to each store beginning of February 2013.

FREE MARKETING ARTICLES ...35

BLEND MARKETING ARTICLES

IMAGE CATALOGUE VISUAL MERCHANDISING GUIDECARDBOARD* 28 cm wide x 48 cm high

*Not final content and layout

BLEND A/SEdisonvej 4

DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001

www.blendcompany.com www.webshop.dkcompany.com

MAIN SPRING 2013 www.blendcompany.com