Vision 2020Community Report Card

June 8, 2016

Priorities: • Airport Expansion / National Airport System (NAS) Restriction• PopulationGrowth–Re-startofProvincialNomineeProgram(onholdsinceSeptember2013),equitableprovincialimmigrationcaps,abilitytohireinternationalstudentsunderfederalsummerstudentprogram,promotionofStartupVisaProgram(SUV)

• EntrepreneurialServicesDeliveryModel-Subway• ExportIgniter(accelerator)• CybersecurityInitiative• InvestmentAttraction• Lifestyle&BusinessClimate–arts,culture&wellness• FutureWorkforceDevelopment(education&training)• YouthEngagement/CareerDevelopment• InnovationDistrict&DigitalProductDevelopmentLivingLab

Vision 2020 Deliverables / Accomplishments: EffectiveEconomicDevelopmentModel &StrongEconomicDevelopmentEcosystem

MeasuringSuccess–ROI AttractingInvestment&BusinessGrowth Attracting&RetainingTalent(PopulationGrowth) SupportingSectorGrowth&HighValueIndustry SupportingStartups BuildingtheBrand&Marketing

Municipal Partners:

40CrowtherLane,Suite100,KnowledgePark,Fredericton,NB,E3C0J1506.444.4686|info@ignitefredericton.com

www.ignitefredericton.com

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Effective Economic Development Model & Strong Economic Development Ecosystem IgniteFredericton,thecatalystcommunityeconomicdevelopmentagencyandstewardofVision2020,hasevolvedthroughtheintegrationofoperationswithPlanetHatch&KnowledgePark.

Throughafullyintegratedteam,theresultsareaneffectiveandaccountableeconomicdevelopmentmodelfocussedon:

Mission: Fuelling Entrepreneurs for Economic Growth!Vision: Startup (entrepreneur) Capital of Canada

Core Functions:Ignite Fredericton www.ignitefredericton.com Economic Development Catalyst Agency

• ExportReadiness,SectorExpansion&Growth• InvestmentAttraction• StakeholderCollaboration&Partnerships• PopulationGrowth(immigration,studentretention,repatriation)• Marketing,Communications&Promotions

Planet Hatch www.planethatch.com New Brunswick’s Flagship Business Accelerator

• StartupServices(free/confidentialbusinessadvice,programs/funding,businesstools)

• BusinessAccelerationPrograms(Start,Build,Launch)• Coaching&MentoringServices• Community&StartupEvents• CollaborationSpace

Knowledge Park www.knowledgepark.ca New Brunswick’s Only Technology & Research Park

• ClusteringEnvironmentforKnowledge-basedCompanies• DigitalInfrastructure• Leasing&FacilitiesOperations

Theeconomicdevelopmentecosystemhasalsobeenfurtherstrengthenedthroughstrategicalignmentandinter-governmentalandagencypartnerships.Mostimportantlybeingtheco-locationofpartners,whichhascreatedasinglepointofcontacttoaccessentrepreneurialsupportandservices.A one-stop-shop was a key recommendation of Fredericton’s first economic development strategy, Vision 2000, in 1992!(see facing page).

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Repo

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2015

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Entrepreneurial Support

2016 (YTD)2015

254direct jobs

156direct jobs

60indirect jobs

96indirect jobs

33startups

3investmentattractions

22startups

1,150coaching &

mentoring hours

918coaching &

mentoring hours

$639KSEED Capital

loans managed

$845KSEED Capital

loans managed

PLANET HATCH

Talent Attraction &Retention

2016 (YTD)2015

Immigration, hosting,follow-up and aftercare

Immigration, retention,and repatriation

Strategic Initiatives, Infrastructure,and Partnerships

6companies

Spring LAUNCHcohort

9companies incollaborative

space

15events with

455+participants

Events and Programs/Strategic Initiatives

Choose Frederictontalent pool

KIRA & Innovation Weekcelebrating success

Arts Linkentrepreneurial support

#7 rankingfDi magazine

5 of 6East Coast Startup Canada Awards

#1 rankingKPMG 2016 report

Awards

114exploratory visitors

355potential immigrants

770landed immigrants

9%

2exploratory visitors

5potential immigrants

6SUV applications

L.I.P.Local Immigration Partnership

[LAUNCH Mar. 21, 2016]

Strategic alignment

Collaboration

Strong ecosystem

Diversification

Clustering

Strategic value-add solutions

KNOWLEDGE PARK

Start

Grow

Locate

IGNITE FREDERICTON & PLANET HATCH

2016 (YTD)

Natural Resource Task Force[LAUNCH May 5, 2015]

Startup Task Force

75K sqftFredericton commercial

market demand

Companies fromKnowledge Park occupy

$1invested,

Knowledge Parkgenerates

$2.10in property tax

For every

82%employees with

degree or diploma

49%are UNB educated

$50Mknowledge-based

asset infrastructure

37companies

$184KNOI 2016(YTD)

800+direct jobs

$145MGDP impact

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Attracting Investment & Business Growth

Investment Attraction Strategy Duringthesummerof2015,throughthefederalInvestCanadaCommunityInitiatives(ICCI)fundingprogram,Ignitehiredaconsultanttoconductaresearchanalysiswhichincluded:aninvestmentattractionstrategy,geographictargets,assetmappingbasedonexistingclusterdevelopment,acomparativematrix(comparingFrederictonto16jurisdictions),identificationofgrowthsectorsandvaluepropositionsi.e.:

• InnovationDistrict• LowOperatingCosts&Taxes• TalentPipeline&Retention• Telecom/DigitalInfrastructure• StrategicLocation&Access• SphereofInfluence(accesstokeydecisionmakers)

Growth SectorsThesefoursectorsandseveralsub-sectorsarepoised forexponentialgrowth.

Measuring Success – ROITheresultsspeakforthemselveswiththecreationof55newstartupsand410newjobssinceJanuary1,2015.TheVision2020ReportCard(previouspage)providesasnapshotofkeyperformanceindicators.

Let’stakeacloserlookintermsoftheactualeconomicimpactonNewBrunswickwitha21monthreturnoninvestment(ROI)overthelasttwoyearsofIgniteFredericton’sSEEDloancompaniesandPlanetHatchacceleratedcompanies.

City of Fredericton ROI:245Jobs(319indirect)86% SuccessRate

$26.9M/YGDP$2.3M/YNBTax/Y$290K/YPropertyTaxtoStakeholders$13.2M/YConsumption$3.2M/Y=18NewHomes$1.1M/YUtilities&HomeServices$720K/YRecreation=50KMovies$1.2M/YFood=35KRestaurantMeals$3.6M/YTransportation=123NewVehicles

New Maryland ROI:$1investmentinIgnite=$1.35returnedinannualpropertytaxes9jobs=$5,387returnedinpropertytaxes7% of jobs created in Fredericton are held by New Maryland residents

Oromocto ROI:$1investmentinIgnite=$2.60ofconsumerspendinginthetown1newjob=$1,157returnedinannualpropertytaxes2.4jobs=$2,780returnedintaxes

EngineeringBiotechnology ICT Natural Resources

Investment Attraction Tool-Kit Theresearchanalysiswasfoundationaltothedevelopmentofcollateral,‘investmentattractiontool-kit’,whichincludesasearchengineoptimizedwebsite,sectorprofiles,acommunityprofile,blogcontent,slidedeck,andSiemenscasestudydescribingthe‘DigitalProductDevelopmentLivingLab’model(see page 9).

Investment Attraction & Growth Specialist IntheFallof2015throughincreasedmunicipalfundingcontributions,IgniteFrederictonwasabletohireanInvestmentAttraction&GrowthSpecialist,AdamPeabody.AdamworkscloselywithallstakeholderssuchasONBandUNBinanefforttoattractnewbusinessestotheFrederictonRegion.Healsoworkswithgrowthstagecompanieslookingtoexpandandexport.Assuch,IgnitewillbelaunchinganexportacceleratorinJanuary2017(see page 9).

Fredericton Business Ambassador Program Renewal FoundedasafirstofitskindinCanadain2002andmodelledbyothercommunities,theFrederictonBusinessAmbassadorTeamgrewto720people.In2013,theprogramwaspausedduetothesecondmentoftheprogramcoordinatortomanageVision2020.Laterthisyear,IgnitewillhostaFrederictonAmbassadorreuniontoignitetheflame,andreinvigoratetheprogramwithaleadgenerationandbusinessfocus.

Based on research by Tacit Elements

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Attracting & Retaining Talent (Population Growth)IgniteFrederictonhousestheCityofFrederictonfundedpositionofPopulation&GrowthSpecialist(formerlyknownastheImmigrationCoordinator).JuliaRamirezleadseffortsfocusedon:

• Immigration: oAttraction–Host,follow-up,interceptandreferduringsettlement oRetention–Newcomerintegrationandaftercare(seeLIPFbelow)• Student Retention(seeChooseFrederictonbelow)• Repatriation–LiaisingwithGNBontargetedmissionsandefforts• Workforce Retention–Variouseffortstoattract/retainskilledprofessionals&retirees

• Refugees–LiaisingwiththeMulticulturalAssociationwithrespecttosettlementandworkforcereadiness

Startup VisaPlanetHatchistheonlyprovincialacceleratortoofferthenewfederalStartupVisaProgramdirectedatattractingandretaininginternationalstudententrepreneurialtalent.

Local Immigration Partnership of Fredericton (LIPF)Ignitesecuredover$120KinfederalfundingtodevelopastrategyandimplementtheLocalImmigrationPartnershipofFrederictoninitiativefocusedonnewcomerintegrationandretention.Aspartofthisproject,LIPFCouncilwasformed,anewcomerservicesmapdeveloped (https://ignitefredericton.com/en/lip),andAdrianaRivaswashiredassupportundertheguidanceofJuliaRamirez.

Choose FrederictonChooseFrederictonisanongoingcampaignaspartofstudent/talentretentionefforts.Itencompassesvariouscommunicationsusingsocialmedia,andadvertising,aswellasanannualeventdesignedtonetworkthestudentswiththebusinesscommunitytocreateawarenessaboutlocalcareeropportunities.

Opportunity UtilizingtheSiemensSmartGridprojectasacasestudy,thereisopportunitytotargettheproductdevelopmentneedsoflargeglobalcorporationsusingtheattributesofourregionalmarket (talent,researchcapacity,digitalinfrastructure,etc.)acrossallfourprioritygrowthsectors.

Business Growth & Export Itiscriticalforourlong-termsuccessthatwesupportourlocalmarketcompaniestogrowandexpandtheirservices,productsandmarkets.IgniteFrederictonisprovidingexportgrowthsupportthroughcounsellingservicestocompaniesthatareinexpansionmodethroughexport. Asthelocalmarketsubjectmatterexperts,Igniteprioritizes opportunitiesthatcanleverageOpportunitiesNB,AtlanticCanadaOpportunityAgency(ACOA)programsandtheplannedexportacceleratorprogram(ExportIgniter).

Export Igniter Throughanaccelerationcohortmodel,tobelaunchedJanuary2017,export-readycompanieswillparticipateina12weekprogramthatdeliverscomprehensiveservice,programming,mentorshipandresourcestohelpthembecomeoperationallyreadyforexportanddevelopamarketentrystrategy.ThroughthestrategicpartnershipwithUNB,undergraduatestudentswillhaveaccesstotheprogramandworkinteamswithcompaniestoassistindevelopingtheirmarketentrystrategywhilegainingexperientiallearningopportunities.

i g n i t e f r e d e r i c t o n . c o m • ( 5 0 6 ) 4 4 4 - 4 6 8 6 • i n f o @ i g n i t e f r e d e r i c t o n . c o m

“We can talk to innovators in the marketplace, to leaders at the university, we can talk to leaders of the utility, the provincial and municipal governments. And we can do it all in one day.”

Richard Wunderlich, Siemens Canada

Innovative companies whose success depends on keeping

ahead of the curve in product development see the

value and opportunities in Fredericton and its Living Lab

Product Development ecosystem which includes:

• In-market global leadership in diverse sectors

• High value, world leading research expertise

• An innovative and entrepreneurial culture

• A deep talent pool

• Advanced digital infrastructure

• A right-sized market testing arena that’s readily accessible

• A repeatable and scalable experience

• “Turn on a dime” access to decision makers and stakeholders

Fredericton’sProduct Development

Living Lab

Multi-sector product development opportunities

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Supporting Sector Growth & High Value IndustryVision2020proposedthefollowinghighvalueindustries:ICT,engineering,education&research,arts&culture,aerospace&defence,tourism,naturalresourcedevelopment,socialentrepreneurship,andboomerservices&support.

Asoutlinedinthesectiontitled‘AttractingInvestment’,IgnitedevelopedanFDIstrategyfocusedonthegrowthpotentialoffoursectorsasoutlinedintheSectorProfilesfor:

• Information/Communications Technology [cybersecurity, big data, geomatics/GPS/avionics]

• Natural Resources [oil & gas, mining, forestry, agri-technology]• Biotechnology• Engineering

Ignitehasalsoformedanumberoftaskforces,developedstrategicinitiatives,andformedpartnershipstodrivesectorgrowth. Somehighlightsinclude:

Arts & Culture IgniteisastrategicpartnerofCultureConnect,andisworkingwiththearts&culturalcommunitytopromoteentrepreneurship.Avibrantarts&culturalcommunityisanintegralelementwithrespecttotheattractionandretentionofpeopleandbusinesses.Ignitehasestablisheda‘culturalcorner’initsmonthlynewsletter,andpromotestheimportanceofthisindustryacrosschannelsincludingtheChooseFrederictoncampaign.Ignitehasalsodevelopedanassetmapoftheecosystem.

Education & Research WithUNBproducingover75%oftheprovince’suniversityrelatedresearch,thefourthhighestuniversityeducationpopulationsinthecountry,andbeinghometofouruniversitiesandsevencolleges–educationandresearchisanimportantassetwithrespecttoinvestmentattractionandbusinessgrowth.IgnitehaspackagedtheseassetsaspartoftheInnovationDistrict(see page 15)anditsDigitalProductDevelopmentLivingLab(see page 9).

Tourism FrederictonTourismleadsthecommunitytourismdevelopmenteffortsreportinganall-timehighof$241.5millionineconomicimpactduring2015,upfrom3.7%over2014.

Natural Resource Development Withover$7billioninprojectedinvestmentinmajor,provincialnaturalresourceprojects,IgniteformeditsNaturalResourceTaskForce,chairedbyAndrewSteeves,tomaximizeopportunitieswithrespecttoresponsi-bledevelopment.ItwaslaunchedMay2015with70peopleinattendanceandgreatnewscoverage.

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Supporting Startups

Startup Task Force Therearenumerousorganizationsinthe economicdevelopmentecosystem,helpingstartupscommercializetheirideasintogame-changingproductsandservices,anddrivingour‘StartupCapital’vision.OneofthekeydriversthathasstrengthenedtheentrepreneurialecosystemwastheformationoftheStartupTaskForce,ChairedbyRiversCorbett.

PlanetHatchhasexpandeditsprogrammingtoincludeabroaderintakemodeltoincludeallstartups.WeofferprogramssuchasanIdeaLab,athemedentrepreneurinresidenceprogram,andOfficeHoursforprofessionalservices.

KarenMurdockhasbeensecondedastheChiefProgramOfficerforPlanetHatch,workingwithMikeMazerolle,BusinessStartupSpecialistandLisaKinney,EntrepreneurialServicesCoordinator.

WorkingthroughtheStartupTaskForce,serviceofferingshavebeenalignedwiththevariousstagesofbusiness(ideation,validation,growth,maturity)usinga‘Subway’analogy.Theconceptisthatnomatterwheretheentrepreneurgetsoffthesubway,theycanaccessentrepreneurialsupport,andallstakeholderscanhelpthemnavigatetheecosystem.

KnowledgePark,NewBrunswick’sonlytechnologyandresearchpark,isaclusteringenvironmentforknowledge-basedcompanies.ManagedbyWadeHarrington,Accounting&Operations,theparkishometo37companiesandover800employeesgeneratinganannualGDPimpactof$145million.

KnowledgeParkisafor-profitorganization,whichre-investsrevenuebackintoeconomicdevelopment.KnowledgeParkwasthekeydriverinthecreationofPlanetHatch.TheParkisamemberofthenationalAssociationofUniversityResearchParks(AURP),currentlychairedbyKnowledgeParkCEO,LarryShaw. KnowledgeParkislocatedwithintheheartoftheInnovationDistrict (see page 15),whichisatwokilometreradiusencompassingover60R&DorganizationsincludingtheUniversityofNewBrunswick,whichoutputsover75%oftheprovince’suniversity-relatedresearch.

CONNECTIVITYCreatingacohesivestartupecosystem

COLLABORATIONWorkingstrategicallywithstakeholderstoidentifyopportunitiestocollaborateandavoidduplication

COMMUNICATIONSharinginformationinternallyandexternally

Partners

Mostimportantly,wehavepartneredwiththeUNBFacultyofBusinessAdministrationtoruntheActivatorProgram,incollaborationwiththecenter,enablingexperientiallearningforstudentsandentrepreneurs.

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Building the Brand & Marketing ThemarketingunitofIgniteFrederictonisledbyLaurieGuthrie,EconomicDevelopment&MarketingSpecialist,workingwithTahliaFerlatte,Marketing&CommunicationsCoordinatorandIanLeBlanc,BusinessIntelligenceCoordinator.

Followingthe2014re-brandingofIgniteFredericton,anddevelopmentofvariouscollateralandtoolslikethewebsite,marketingandpromotionaleffortshavefocussedonthebrandintegrationofIgniteFredericton,PlanetHatchandKnowledgePark.EffortsarealsofocussedonbuildingtheFrederictonbrand,includingincreasedbrandequityasa‘smartcity’,aswellascelebratinglocalsuccesses.

Integrated Marketing & Communications Plan(ongoingactivities)• Advertisingplan(digital,traditional,outdoor(buses&shelters),radio,etc.

• PromotionalVideos-http://ignitefredericton.com/en/videos-and-publications(availableinfivelanguages)

• MonthlyNewsletters-http://ignitefredericton.com/en/newsletter-archives

• BusinessProfileSeries-https://ignitefredericton.com/en/business-profile-series(celebratingandprofilinglocalbusinesses/clients)

• NewcomersGuide(availableinEnglish,French,Arabic)• SocialMediaPlanComposition(includinganalyticframeworkandmanagementof13socialmediachannels)

• InvestmentAttractionTool-kitDevelopment• ImpressiveEarnedMedia(includinga16pagefeatureinProgressMagazineandpublicationofaninnovationfocussedmonthlycolumnintheDailyGleaner)

• BRESurvey(termsofreference/projectinitiation)• CRM(initiation/implementation)

Awards & Recognitions• Placed#1formostcost-competitiveplacetodobusinessin2016KPMCompetitiveAlternativesStudy

• SpearheadedafullslateofnominationsfortheStartupCanadaAwards,incollaborationwithUNBandStartupFredericton,andwonfiveofnineawardsfortheAtlanticdivision

• Rankedamongthe2015/16Top10-fDi*AmericanCitiesoftheFutureinthreecategoriesforpopulationsunder100,000(micro)(*American refers to North, South & Central Americas)

• PitchedFrederictonforProgressMedia’sInnovationinPracticeAwards,andplacedamongeightfinaliststhisMay2015

Communication Plans Developmentandimplementationofmarketing/communicationplansfortheNaturalResourceDevelopmentTaskForce,StartupTaskForce,ChooseFrederictonCampaign,NewBrunswickInnovationWeek,ExportIgniter,AmbassadorProgramRenewal.

Advocacy Immigration,airportexpansion/NAS,Sissonmine,EnergyEastPipeline,ArtsNB,CanadianCybersecurityInstitute,naturalgas

Event Highlights•Sept10thBusiness-After-Hours&SimptekAnnouncement–CelebratingthesecondyearanniversaryofPlanetHatch,andhostinganewsconferenceforSimptektoannounceNBPowerpilotproject(earlyadopter).

•Sept24thChooseFredericton(student/businessmixer)–Connectingpost-secondarystudentsfromseveneducationalinstitutionswithlocalemployers.

•Oct15thStartupAwardsNewsConference/Announcement–Announcing/celebratingFredericton’sachievementinsweeping5awards.

•PlanetHatchEvents-HostingnumerousstartuprelatedeventsandstrategicallyparticipatingineventslikeEastCoastStartupWeek,PropelICTDemoDay,etc.

•May3-5thNewBrunswickInnovationWeek/KIRA–Deliveringthreedaysofinnovationfocussedcontenttargetingyouth,researchandbusiness,concludingwiththe18thannualKIRAAwards.

Last but not least, the team would not be complete without the dedication and support of our Office Manager, Wendy Gallant, and our Client Services Assistant, Michelle Hull, who keep the office running smoothly. We would also like to thank the many volunteers, interns, and summer students who continually give their time to our organization.

The Innovation District