Visibility - How to Attract the Modern Insurance Consumer
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Transcript of Visibility - How to Attract the Modern Insurance Consumer
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Visibility:How to stand out and Attract
the Modern Insurance consumer
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12zero moment of truth
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26The Human Side of Your Story
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Content Marketing
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Better Headlines
• Who else wants [blank]?
• The Secret of [blank]?
• Here is a method that is helping [blank] to [blank]
• Little known ways to [blank]
• Get rid of [problem] once and for all
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An Expert on Experts
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Social media
There are
many different
forms of content marketing
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client reviews
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Citations
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Mobile
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35% Of banking interactions take place on mobile device
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questions
I am Ryan Hanley• Vice President of Marketing – www.TrustedChoice.com – www.AgencyNation.com
• Author – Content Warfare: How to find your
audience, tell your story and win the battle for attention online.
– www.contentwarfarebook.com
