Chapter Six: S.W.O.T Analysis and Factors Influencing Air Service in ...
Violet company. s.w.o.t.
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Transcript of Violet company. s.w.o.t.
![Page 1: Violet company. s.w.o.t.](https://reader034.fdocuments.net/reader034/viewer/2022042715/55a16e721a28ab34088b478d/html5/thumbnails/1.jpg)
S.W.O.T. AnalysisBeltyukova Anastasiya, Ershova Anastasiya (M-10-1)
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Violet is not exception.
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Violet is a perfect place to
meet friends and business associates,
spend time in the «world of love» with your partner or
enjoy a conversation with a family.
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STRENGTHS
✤ Central location
‣ Sweet-shop bakeries:
Ekaterinensky, 87
Dokuchayev, 42
‣ Coffee houses:
Siberian, 61
Siberian, 17
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STRENGTHS
✤ Cash & non-cash payment
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STRENGTHS
✤ High quality of service
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STRENGTHS
✤ Free Internet connection
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STRENGTHS
✤ Gift certificates
✤ Beautiful interior and lovely atmosphere
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STRENGTHS
✤ Wide range of tea, coffee and confectionery
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STRENGTHS
✤ The high quality of products
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STRENGTHS
✤ Good reputation of the firm
✤ Regular customers
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STRENGTHS
✤ Free training of future personnel
✤ Good conditions for workers
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WEAKNESSES
✤ The high prices
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WEAKNESSES
✤ No official site
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WEAKNESSES
✤ No Advertising Campaign
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OPPORTUNITIES
✤ Line extension
✤ Opening new chocolate houses
✤ Website creation
✤ Extensive marketing campaign
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OPPORTUNITIES
✤ Attraction of investors and sustainable suppliers
✤ Advertising campaign
✤ High entry barriers
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THREATS
✤ Increasing pressure of competition
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THREATS
✤ Thieves
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THREATS
✤ Decrease of total level of purchasing power
✤ Disadvantageous government policy
✤ Dramatic increase of rent
✤ Change in customer preferences
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THREATS
✤ User dissatisfaction
✤ Inflation
✤ Raise in prices for coffee, milk and other products
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RECOMMENDATIONS
✤ Should review and check their marketing strategy.
✤ Should take on advertising campaign.
✤ Should create the website.
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2013
THANKSfor listening