Vingtor-Stentofon Brand Guidelines · 2018. 2. 19. · A modern profile requires flexibility as...

BRAND GUIDELINES

2017

BRAND GUIDELINES VINGTOR-STENTOFON 2

TABLE OF CONTENT

03 HELLO!

04 LOGO

05 Main logo

06 Corporate logo

07 Logo - Area

08 Logo - Use

09 Logo - Dont’s

10 BRAND

11 Symbol - Use

12 Tagline

13 Tagline - Use

14 Domain

15 TYPOGRAPHY

16 Typography - Primary fonts

17 Typography - Text fonts

18 COLORS

19 Colors

20 STATIONERY

21 Stationery

22 Businesscard

23 Envelopes

24 Letterhead

25 Documents

26 PRINT MATERIAL & INDENTITY

27 Icons

28 Prints

29 Roll-ups

30 Grid

31 POWERPOINT

32 Powerpoint

33 IMAGES

34 Images

35 Images - Use

36 Images - Portraits and Press

37 ACCESSORIES

38 Accessories

39 T-shirts

40 EXTERIOR

41 Exterior

42 INTERIOR

43 Reception

44 Interior

45 EXHIBITIONS

46 Exhibitions

47 Thank you!

Contact info.

Copyright Zenitel Group AS


HELLO!

Welcome to use our guidelines!

The idea of this guide is to give youguidelines for producing brand materialor creating marketing activities. Theaim is to build a coherent, and onebrand experience to our clients andtherefore it’s very important to actaccording to these instructions.

If you have any questions or need helpregarding the brand, please contact:[email protected]

Enjoy using the guidelines and ideasprovided in the following pages.

Have fun!


LOGO


A modern profile requires flexibility as there are many platforms and formats it needs to be presented on. Our new logo has two versions for optimized use.

LOGO

CENTERED LOGOMinimum size print: 25mm

Always centered.See templates for additional use.

LEFT LOGOMinimum size print: 25mm

Always left placed.See templates for additional use.

CENTERED LOGO

LEFT LOGO


Corporate logo for office branding and stationaries.

CENTERED CORPORATE LOGO

Use for:SignagePrinted material

LOGO


LEFT CORPORATE LOGO

Font: Univers, 55 RomanSpacing: 260p.

LEFT CORPORATE LOGO

Use for: LetterEnvelopesBusinesscardsInvoiceetc.


Applies to both logo versions, with and without «by Zenitel Group»

Always leave a protected area around the logo. The size of the area is equivalent to the X-height of the logo.

X

X

X

X

X

X

LOGO - AREA


Here are som examples of how to use and how to NOT use the logo on backgrounds.

LOGO - USE

Applies to both logo versions, centered and left logo


Here are som examples of how to NOT use the logo.

LOGO - DONT’S

Don’t use the symbol in direct combination with logo

Don’t squeeze it

Don’t color it Don’t put it in a box Don’t mix logosDon’t make new versions

Don’t use outline Don’t spin it

Applies to both logo versions, centered and left logo


BRAND


The logo symbol is NOT valid as a branding symbol alone. Here are som examples of how to use and how to NOT use the symbol.

But don’t use the symbol in direct combination with logo

SYMBOL - USE

www.vingtor-stentofon.com

Main logo must be used in a combination with the symbol, for example: ∙ on the same stand, but on different areas, ∙ on the same accessorie for decoration/pattern ∙ on the same t-shirt but on front and back,


The CRITCOMP is a tagline and represents our core business.

LEFT CRITCOMP CENTERED CRITCOMP

TAGLINE


Always leave a protected area around the CRITCOMP. The size of the area is equivalent to the X-height of the tagline.

TAGLINE - USE

Centered crit-comp to be placed centered on lower areaLeft crit-comp to be placed far left on lower area.

LEFT CRITCOMP POSITION:

X

2X

CENTERED CRITCOMP POSITION:

X

2X

XX


Our webpage is located on vingtor-stentofon.com.Place domain name on printed material as shown below.

DOMAIN

FONT: Univers Lt Std, 55 Roman

Download vector image from folder.

Centered under centered crit-comb

Align to the right with left crit-comb.

www.zenitel.com

www.zenitel.com


TYPOGRAPHY


Primary font for marketing only.

TYPOGRAPHY

MAIN FONT

HEADLINE FONT

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå



FF OCR-F Offc,Regular

If Univers ia not possible, use Arial Regular which is widely available in Microsoft environment.

Regular users use Arial in all internal and external documentation.

Contact marketing for font.

UNIVERS LT Std, 65 BOLD

UNIVERS LT Std, 55 Roman

TITLEIDENTITY SUBTITLE

TITLES AND SUBTITLES ARE ALWAYS WRITTEN IN CAPS

DEVELOPED FOR DEMANDING ENVIRONMENTS

IP communication and Power over 2-wire

Handheld PTT Microphone

Programmable buttons

IP 66




IP 66


Text fonts for marketing only.

TYPOGRAPHY

publingulum interis, C. Gulicae conem, vignari cidiis conducia mac teatus, quide merbi tereheb ertuam tum men Etriort ilicaperum sedo, sendicur horeni prox sidiu quod fatifero ad factus orae inam. Orei publis, quam et ade alicaper la mus is hores C. Fuliurnium te nulincl essis. mendiem adhui coni pre, obulutem mortumus; C. consciptes locrei supio consupio, C. Ad dumSum menat, ficent.

Dum latiquam in telinatuus? Cae deest reC. Fortum ceris vivis An dere venihili tanos atu invocul egeris vis sulinarissus ductod res, unum apestrae prohostra? Munihilinam hicatque estis

• Dum latiquam in telinatuus? Cae deest re• C. Fortum ceris vivis An dere venihili ta• nos atu invocul egeris vis sulinaris• sus ductod res, unum apestrae pro• hostra? Munihilinam hicatque estis

Univers LT Std, 55 Roman Univers LT Std, 45 Light

Univers LT Std, 57 CondencedUnivers LT Std, 67 Bold Condenced

INFO TEXT FONT

EXAMPLE

TEXT FONT

Use on facts, product text, schemes and listings.

Left aligned text is our standard text layout.Use block adjusted text when needed.

If Univers ia not possible, use Arial Regular which is widely available in Microsoft environment.

Regular users use Arial in all internal and external documentation.

Text text text text text text text textText text text text text text text textText text text text text text text text

· Info text · Info text · Info text

Dum latiquam in telinatuus? Cae deest re, C. Fortum ceris vivis An dere venihili ta, nos atu invocul egeris vis sulinaris, sus ductod res, unum apestrae pro hostra? Munihilinam hicatque estis? Diorsunte quoditere crivicavenam patio essimovidem esiciem, novivatquodi fortis vo, con silis se ne ficatium manductora re, mo ma, cupere incus. Valintist int. Cupimporum


COLORS


The brand colors.

COLORS

DETAIL COLORS

ADDITIONAL COLORS

Only for use on detailsPROFILE COLORS

PANTONE 1505 CCMYK 0 53 99 0RGB 247 142 32HEX #f78e20

CMYK 30 20 19 60RGB 90 97 101

CMYK 22 14 20 45RGB 124 129 126

CMYK 6 7 11 16RGB 218 211 204

CMYK 3 3 6 7RGB 231 229 225

ORANGE

GREY 1GREY 2GREY 3GREY 4

PANTONE C 116 CPANTONE U 108 UCMYK 0 14 100 0RGB 255 210 0HEX #ffd400

YELLOW

PANTONE C 432 CPANTONE U 433 UCMYK 50 27 30 75RGB 47 62 65HEX #2f3e41

DARK GREY

PANTONE C 7427 CPANTONE U 1797 UCMYK 8 100 80 32RGB 181 9 56HEX #b50938

PANTONE 7480 CCMYK 82 12 96 1RGB 0 157 78HEX #009d4e

PANTONE 315 CCMYK 92 51 36 12RGB 0 102 128HEX #006681

DARK RED GREEN PETROL


STATIONERY


Our corporate identity.

See next pages for businesscards, letterhead and envelope template guide.

Fonts: contact [email protected]

STATIONERY


BUSINESSCARD

Business card size: 89 x 51mmPaper, white, matt 350gPrint preferred in PMS colors.

SIZE

EXAMPLE FONT

CONTENT

www.zenitel.com

Mob. +XX XXXX [email protected]

CECILIE BERGENSTJERNACMO ZENITEL GROUPZenitel Norway AS

Sandakerveien 24c P.O.Box 4498 Nydalen 0403 Oslo, Norway Ph. +47 4000 2500 Fax. +47 4000 2500

www.zenitel.com

Mob. +XX XXXX [email protected]

CECILIE BERGENSTJERNACMO ZENITEL GROUPZenitel Norway AS

Sandakerveien 24c P.O.Box 4498 Nydalen 0403 Oslo, Norway Ph. +47 4000 2500 Fax. +47 4000 2500

60mm

Universe, roman, 6,5pt

Univers LT Std, 55 Roman, 6,5 ptUnivers LT Std, 55 Roman, 6,5 pt

UNIVERS LT STD, 65 BOLD, 8,5 PTUNIVERS LT STD, 55 ROMAN, 6,5 PTUNIVERS LT STD, 55 ROMAN, 6,5 PTUnivers LT Std, 55

Roman, 6,5 pt

www.zenitel.com

Mobile numberDirect [email protected]

FIRST AND LAST NAMETITLE LINE 1TITLE LINE 2 (OPTIONAL)Office Name

Addressline 1,Addressline 2,Addressline 3,Addressline 4,Addressline 5,Ph. number,Fax. number


Same setup for all envelope sizes.

ENVELOPES

1,5cm

1,0cm 2,8cm4,0cm

For all envelope sizes Logo: Left Corporate LogoLogo size: 4cmMargin: 1cm in top, 1,5 cm to leftFont: Universe, 55 Roman, 6pt.Colors:

DARK GREYYELLOW

CMYK 0 14 100 0 CMYK 50 27 30 75

Zenitel Norway ASSandakerveien 24C · P.O.Box 4498 Nydalen · NO-0403 Oslo · NorwayBromsveien 17 · NO-3183 Horten · P.O.Box 1068 · NO-3194 Horten · Norway




Zenitel envelopes.Same setup for all envelope sizes.

ENVELOPES

1,5cm

1,5cm 2,5 cm3,0cm

For all envelope sizes Logo: Zenitel logoLogo size: 3 cmMargin: 1,5 cm in top, 1,5 cm to leftFont: Universe, 55 Roman, 6pt.Colors: Logo: Grey 3, Text: Black.

BlackGREY 3CMYK 22 14 20 45





Word templates for documents.

LETTERHEAD

LettersInvoicesFaxesOrder ConformationPress ReleaseEtc.

Zenitel Norway ASSandakerveien 24c · P.O. Box 4498 Nydalen · NO-0403 Oslo · NorwayTel. +47 4000 2500 · [email protected] · www.vingtor-stentofon.comEnterprise/Vat: No 863 503 922 MVA

SUBJECTExeriber feruptat explautet remoluptame magnis arum, adigend itatur sin nit ut iunt ium audio con nos evendan ihilluptas re eatis inctem. Torum derum quam el maximi, alicatem qui derchi-cid utae et rectur? Qui adi occum re officiet est, sent doloriaest, ullaborem eatur?Mus alic te volupti ditatem quiam audiossi qui ide con rem la vernatios magnam ventiniendio volorpo reperit ipis re, quia none preptatem hillabo. Itamusantium eatia aut quidestia corionest aut porae ipsant.Xersped iciatem fugiatur autempore, illabor rovitia voluptur, idebis estius volorit atibus eos autemporiam, ad et laccus, sinullu ptaturi tatest, occae. Occullu ptamente porepudam quodis ut faccus sitassit volor mo optas moluptaque omnis magnat.Ectur anturis es quae num corem as sum ea net pliquis et issit, corem quame sus vent et perum abo. Et reribea soloribus atur?Si ducidellore vent aligendantis quas aturisqui commod quodici llendi ut hic te voluptatem sitin naturio omni audit, solorum, occaeprorit et atur aut ad moluptae nimendus, qui quos venihiliq-ui adis doloreped eate ped ut entisi alition sequam quiditat ut laboresti ipid mil ma net, assim hicid ut pre dunto cuptam volorpos et ea venim laut rerisit earcia preperum hari nonsequam et, nimagnis iusandi ipideles estis es ipsam, tet ut lautatibus eos nonemolorum aut aliate culpario volupta tectorr oratus, nostemquiam esequi ut magnimus et volor re liquidigni comnite mo-lupti ommolup tatium rem et, est aribus, que sequia dolumquiatem nam harcim que voloresto odit etur aut et la sum iniet recto quia vidus ipitibe arumquis sectatentius iniendant, si blabore henisci coresciet inci custemo eicil et re, quo experib usaepre dolorum quundit volore secae nime ea quatiae reium venim es ese prat.

Best Regards,Your Name

Name of the recipientTitleCompanyStreet + n°Postal Code + CityCountry

Logo: Left Corporate LogoLogo size: 4cmCrit-comp size: 6cmFooter font: Arial, regular, 6pt.Print color,footer: 80% Black

1,5cm

2,5cm

3,0cm

Fit to envelope window

Zenitel Norway ASSandakerveien 24c · P.O. Box 4498 Nydalen · NO-0403 Oslo · NorwayTel. +47 4000 2500 · [email protected] · www.vingtor-stentofon.comEnterprise/Vat: No 863 503 922 MVA

4,0cm

6,0cm

YOUR REFERENCE:NAME

DATE:20-Nov-14

OUR REFERENCE:NAME


Templates for solutions, adverticement, bulletins etc.

DOCUMENTS


PRINT MATERIAL & IDENTITY


Our company is present in many marked segments. For a clear and direct communication on web and print, we have developed icons for each segment.

Examples for usage on the following pages.

SEGMENTS:MaritimeIndustrialOil&GasBuilding Security & Public SafetyTransportation

more to come...

ICONS


Keeping the old feel, but with a whole new design and setup for advertisement and printed material. The new look is clean and modern and bring attention to our main segments and products.

PRINTS

PostersAdvertisement

SPA-V2PUBLIC ADDRESS & GENERAL ALARM SYSTEM

Specially designed to meet the demands for a cost-effective public address system for use on board ships.

BRINGING PUBLIC ADDRESS AND GENERAL ALARMINTO THE IP ERA

Setting new standards by combining our IP-technology knowledge and 65 years of experience with Public Address and General Alarm.

BRINGING PUBLIC ADDRESS AND GENERAL ALARMINTO THE IP ERA


EXIGONATIVE IP PUBLIC ADDRESS & GENERAL ALARM SYSTEM


DEVELOPED FOR DEMANDING ENVIRONMENTS




IP 66




IP 66

INTEGRATORS CHOICE-IN MAKING TURN-KEY SOLUTIONS


TURBINEINDUSTRIAL INTERCOM

«PROBABLY THE COOLEST INTERCOM EVER MADE» -Tom-André Tarlebo

DAK:Programmable buttons

LED Lights

LED Lights

Speaker IP 66

Riller

Plugs

Cabel gland

Surface

TURBINE FAMILYDus am quiam andaeres ma quid quam sam, volor sunt occum quist aut evelest, cul-lect emporep eribus

TURBINEEX INTERCOM

DAK:Programmable buttons

LED Lights

Speaker Ex approved

Riller

Plugs

Cabel gland

Surface

«PROBABLY THE COOLEST INTERCOM EVER MADE» -Tom-André Tarlebo

TURBINE FAMILYDus am quiam andaeres ma quid quam sam, volor sunt occum quist aut evelest, cul-lect emporep eribus

Advertisement on right sides page: Use Centered logo


We have made new set-up and design for roll-ups. The design series are easy to combine an mix and match. Logo is always centered in top and Left critcomb is placed left bottom.

ROLL-UPS

when communication is critical

EXIGONATIVE-IP PUBLIC ADDRESS & GENERAL ALARM SYSTEM



INTERCOMMEET THE TURBINE FAMILY







Beacons

Indoor Alarm Panlels

Access Panels

Ex Access Panels

IP Loudspeakers

LET

Turbine Intercom

Ethernet

Ethernet

Ethernet

Ethernet

Ethernet

2-wire

2-wire

Setting new standards by combining our IP-technology knowledge and 65 years of experience with Public Address and General Alarm.Lest, as aut fuga. Nulluptam quo omnihicid quibus molendis sam volut quia net explisse rerum es vellupt atibus, odit ut reped ut quia

Specially designed to meet the demands for a cost-effective public address system for use on board ships.

SPA-V2PUBLIC ADDRESS & GENERAL ALARM SYSTEM



Grid for printed material as brochures, catalogs and sheets.

GRID





SOLUTIONRAIL & METRO

PUBLIC ADDRESS SYSTEM

CATALOG/BROCHURE COVERBROCHURE COVER

CATALOG INSIDE

CATALOG/BROCHURE BACKSIDE

BRINGING PUBLIC ADDRESS AND GENERAL ALARM INTO THE IP ERA

NO GATEWAYS OR ADDITIONAL COMPONENTS

Ulvignoccii publicauce nos igit; C. Verfe-crum auderdiis, vidi tiortua Satus? Ad C. Aperrissul hostri et, con videferrata re iaet int, quid Catum peris es hili, con rem dius; estimo nos, neror la sed dum nemo perfe-na in abitus, con tea dienius horte conum in senius, conscer unterit. Marium turbe-fac fenemena, ne ca re de cae, eribenissi priorum utestra vo, qui posterd icauctum potam omnir pecermiliu vessilius, norus de facis, nium hostientis cam nos, in diu stiuro C. Viviverem hicaestum inatienata nonfiris. Eculintiae habem, vivis. Opio pe

BRINGING PUBLIC ADDRESS AND GENERAL ALARM INTO THE IP ERA

EXIGO - AT THE FRONTIER OF TECHNOLOGY


POWERPOINT


We have created a wide variety of differentlayouts. Now you can make great presentations thanks to these master slide designs. Use Arial typeface in Powerpoint presentations.

FORMAT, 16:9

POWERPOINT


IMAGES


Black and white images with yellow details is a part of the visual identity for Ving-tor-Stentofon. Black & White and color images can be used in combination with the identity images.

PRODUCT AND IDENTITY IMAGES.

IMAGES


IMAGES - USE

· Don’t use bad cliches or metaphores · Use serios people with integrity and com-

mitment to their work · Use only images with a legit license · Use high resolution images for print · Avoid over-manipulated images · Don’t use outdated product images · Use our image library

It is important to choose the right image.


Portraits and press photos.

IMAGES


BRAND ACCESSORIES


ACCESSORIES

Both logos can be used for branding material.

See own manual for brand accessories.


T-shirts for commercial and internal use.

T-SHIRTS

vingtor-stentofon.com Norway

vingtor-stentofon.com


EXTERIOR


Coorporate logo for office buildings.

EXTERIOR


LEFT CORPORATE LOGO


INTERIOR


The first impression is very important. We are a global company and we want to present ourselves with the same profile on all offices.

RECEPTION


Graphics for walls, banners, pictures, timeline to print on the wall and more ideas for your office will soon be available. In the meantime, here is some inspiration.

INTERIOR

Wallphoto with segment images.

Here from the US office.

Yellow furniture to brighten up the landscape.

Paint a wall yellow

Yellow details.

The yellow room. Paint a meetingroom

yellow.


EXHIBITION


Yellow is our brand color and is also the main color on our stands. Use logo in top for good exposure.

EXHIBITION

HEADING TEXT HEREHEADING TEXT HERE


THANK YOU FOR READING THE BRAND GUIDELINES

Please contact [email protected] if you need advice

Vingtor-Stentofon Brand Guidelines · 2018. 2. 19. · A modern profile requires flexibility as...

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