Vincit Dev Talk
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15 March 2017 Engineers and Designers, Getting Along
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Transcript of Vincit Dev Talk
15 March 2017
Engineers and Designers, Getting Along
Audrey@audcrane
Audrey@audcrane
Audrey@audcrane
Audrey@audcrane
Nathan Gregory Chuck Audrey@audcrane
Welcome to DesignMap, Inc.
Top companies choose DesignMap for our user-centered strategy that has proven business results.
1 Case Study,2 Stories, and 4 Lessons
The Case Study
Docker Data Center
Docker Cloud
Docker Store
The First Story:Docker Pricing
The Second Story:Docker Marketplace
Lesson One:Be there early.
10,000
1,000
100
10
The Big Picture
Strategy
Structure
Surface
An integrated view of a company’s entire offering. Who we help, and why.
Desired results; planning; vision; concepts
Models; flows (interaction design); navigation; standards and guidelines
Typography; color; layout; interface design
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The B
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Why don’t engineers & designerswork together sooner?
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Why don’t engineers & designerswork together sooner?
1. tactical reasons
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Why don’t engineers & designerswork together sooner?
1. tactical reasons2. discomfort reasons
The Big Picture Strategy Structure Surfacetime
unce
rtain
ty
designer’s tools
developer’s tools
The Big Picture Strategy Structure Surfacetime
unce
rtain
ty
The Big Picture Strategy Structure Surface
divergentoutward focuschange is cheap
convergentmore inward focuschange is expensive
time
unce
rtain
ty
Lesson Two:Be there with users.
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“The magic happens when you connect the developers with the actual users and customers, and let them witness – first hand – the good, the bad and the ugly.”
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So… when do we talk to users?
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So… when do we talk to users?
Yes.
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Do user research at whatever stage you’re in right now.
Do user research at all the stages.
Do user research at all the stages.
Do user research at whatever stage you’re in right now.
Lesson Three:Be there right.
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ne
w techn
ology
,
devic
es, fe
asibili
lty
Strate
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tec
hnica
l capa
bilitie
s, OOB op
tions,
APIs, e
tc.
Struct
ure
sca
ling co
ncerns
, toolk
its, …
?
Surfa
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Lesson Four:Stay there.
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“The mission of engineering is to bring great user experiences to life.”
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Four Lessons:Be there early.Be there with users.Be there right.Stay there.
early usersright
Stay
earlyusersrightStay
earlyusersrightStay
eurS
Thank you!
Vincit Dev Talks
Thank You DesignMap: Rona Asuncion, Ryan Cornwell, Jason Fraser, Rob Gardziel, Maureen Hanratty, Marina Janeiko, Nathan Kendrick, Christiana Lackner, Patrick Leahy, Morgan Lester, Chuck Moore, James Rafferty, Joshua Rautenberg, Chad Schroeder, Sunny YangAlso: Bill Scott, Ben Singer, Peter MerholzImage Credits: George Vasjagin, BomSymbol, Creaticca Creative Agency, Kathleen Tyler Conklin
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