Savills Vietnam - Q3 2009 - Hanoi & HCMC Market Presentation
VIETNAM BEVERAGE INDUSTRY RESEARCH REPORT Q3/2019€¦ · VIETNAM BEVERAGE INDUSTRY RESEARCH REPORT...
Transcript of VIETNAM BEVERAGE INDUSTRY RESEARCH REPORT Q3/2019€¦ · VIETNAM BEVERAGE INDUSTRY RESEARCH REPORT...
VIETNAM BEVERAGE INDUSTRY RESEARCH REPORT Q3/2019
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CONTENT
3.3 Soft Drink 45
3.4 Industrial Development Planning 56
3.5 Industry Outlook 57
4 Enterprise analysis 59
4.1 Profitability 61
4.2 Operability 67
4.3 Financial Strength 69
4.4 Profit Margin 71
2
Abbreaviation 3
Executive Summary 4
1 Business environment 7
1.1 Macroeconomic context 8
1.2 Legal Framework 11
2. Global Market 16
2.1 Beer 17
2.2 Spirit 18
2.3 Soft Drink 22
3 Vietnam Market 24
3.1 Beer 26
3.2 Spirit 34
Abbreviation
3
VMF Vietnam Ministry of Finance
CAGR Compouded Annual Growth Rate
FI Foreign Investment
EVFTA Europe-Vietnam Free Trade Agreement
FAO Food and Agriculture Organization
FDI Foreign Direct Investment
FTA Free Trade Agreements
VA Value Added
IWSR International Wine & Spirit Research
MFN Most favoured nation
OIV International Organisation of Vine and Wine
GDVC General Department of Vietnam Customs
GSO General Statistics Office of Vietnam
TTĐB Special Consumption Tax
CPTPPComprehensive and Progressive for Trans-Pacific
Partnership Agreement
UNFPA United Nations Population Fund
UNWTO World Tourism Organization
USDA The United States Department of Agriculture
VAT Value Added Tax
VBA Vietnam Beverage Association
VIRAC VIRAC Joint Stock Company
WTO World Trade Organization
Executive Summary
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WORLD
❖ Beer:
• In 2017, global beer production is estimated to decrease by xxx% to
xxx million liters.
• Beer trade is also experiencing a downward trend since 2015, the
export volume of beer only reached xxx billion liters, down xxx%
compared to 2016, but due to the increase in beer prices, the export
value increased slightly by xxx% to xxx billion USD.
• In particular, Mexico still holds the leading position, providing the
global beer, currently Mexico provides xxx% of global beer exports.
• In terms of brands, the four largest brewers account for nearly xxx%
of global beer sales.
❖ Spirit:
• Wine: In 2018, global wine production reached 292 hectares (1 hectoliter
equivalent to 100 liters), the highest level since 2000; Italy is the largest
wine producer in the world, accounting for xxx% of global
production. Regarding consumption,
Regarding exports, in 2018, exports reached xxx billion liters, worth
EUR xxx billion.
• Strong spirit:
❖ Soft drink:
• In 2017, the amount of beverage consumed through global off-trade
channel reached xx billion liters. Estimated beverage revenue in 2017
reached more than xxx billion USD.
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VIETNAM
❖ Beer
• Inventories in the first 6 months were about xxx billion liters, an
increase of xxx% compared to the end of 2018; in which, bottled
beer and canned beer inventories are respectively xxx% and xxx%;
• In terms of exports, the imported beer output reached xxx million
liters worth xxx million USD (an increase of xxx% over the same
period), the three main sources of beer supply in Vietnam are the
Netherlands (xxx%), Mexico (xxx% ) and Belgium (xxx%).
• Regarding imports, the export beer output increased over the
previous year to xxx million liters worth xxx million USD.
❖ Spirit:
• Spirits: Production of spirits reaches xxx million liters (up xxx%);
consumption reached xxx million liters (an increase of xxx%);
Inventory xxx million liters.
• Vietnam exported more than xxx million liters of wine
worth xxx million USD (an increase of more than xxx% over the
same period).
• Wine: Production of wine reaches xxx million liters (up xxx%);
consumption reached xxx million liters (up xxx%), inventory xxx
million liters. Regarding imports, the output reaches xxx million
liters and is worth xxx million USD,
❖ Soft drink: n the first 6 months of 2019, beverage production in
Vietnam reached xxx billion liters (an increase of xxx% compared to
H1/2018), consumption reached xxx billion liters (an increase of
xxx% compared to H1/2018) worth xxx trillion VND (up by xxx%
over the same period last year. Regarding categories,
Executive Summary
6
• Regarding trade, total beverage exports reached xxx million liters
(down xxx% over the same period, imports reached 292.7 million
liters (up xxx% over the same period) reaching xxx million liters and
worth xxx million USD, Vietnam's fresh water export volume will
reach xxx million tons, worth xx million USD, an increase of about
xxx% over the same period. The first month of 2019 is estimated at
xxx million liters and valued at xxx million USD (up xxx% over the
same period).The import of Vietnam's fresh water in the first 6
months of 2019 reached xxx million liters and worth xxx million.
Enterprises:
• Beer:
Executive Summary
Nội dung
2. Tổng quan ngành
2.1 Thị trường thế giới
2.2 Thị trường Việt Nam
2.3 Rủi ro ngành
2.4 Quy hoạch phát triển ngành
2.5 Triển vọng và dự báo
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1. BUSINESS ENVIRONMENT
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❖ The gross domestic product (GDP) in the second quarter of 2019 is
estimated to increase by xxx% over the same period last year,
although lower than the growth of the second quarter of 2018 but
higher than the second quarter growth of 2016 and 2017.
❖ The young population structure creates a potential market for the
beverage industry.
Total population and working-age population structure in 2013–2018
% Quaterly GDP Growth rate, 2016-2019
Million people
Source: VIRAC, GSO
Source: VIRAC, GSO
1. Business Environment
1.1. Macroeconomic context
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Monthly CPI, 1/2015-6/2019
❖ The consumer price index (CPI) in the first 6 months of 2019 has many fluctuations but still moves relatively close to the beginning of the year and is
in the scenario of low CPI growth. On average, in the first 6 months of 2019, CPI increased by xxx% over the same period in 2018. This is the lowest
6-month average increase in the past 3 years.
❖ According to the Nielsen Consumer Confidence index, Vietnam's consumer confidence index in the fourth quarter of 2018 stood at xxx percentage
points - down xxx points from the previous quarter.
Consumer Confidence Index, Q1/2014-Q4/2018
Source: VIRAC, Nielsen Source: VIRAC, GSO
1. Business Environment
1.1. Macroeconomic context
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Total usable income, 2010–2020fIncreasing trend in usable income is a positive factor to promote
spending for the domestic beverage industry.
In particular, the retail sales of goods in the first 6 months of 2019 is
estimated at xxx trillion, accounting for xxx% of the total and increasing
xxx% over the same period last year.
Total retail sales of consumer goods and services growth rate,
2011 – H1/2019 (excluding price factor)
Source: VIRAC, Economist Intelligence Unit
Billion USD
Trillion VND
Source: VIRAC, GSO
1. Business Environment
1.1. Macroeconomic context
• National technical regulation for alcoholic beverages (QCVN 6-3:2010/BYT
• National technical regulation on non-alcoholic beverages (QCVN 6-2: 2010/BYT)
• National technical regulation on natural mineral water and bottled drinking water (QCVN 6-1: 2010/BYT)
• Law on Product Quality Goods No. 05/2007/QH12 dated 21/11/2007;
• Decree No. 38/2012/ND-CP of the Government dated April 25, 2012
• Circular No. 29/2012/TT-BCT of the Ministry of Industry and Trade
• Law No. 55/2014/QH13 – Environmental Protection Law
• Circular No. 128/2013/TT-BTC dated 10/9/2013 of Ministry of Finance
• Circular 164/2013/TT-BTC dated November 15, 2013 of the Ministry of Finance
• Decree No. 08/2015/ND-CP dated January 21, 2015 of the Government
• Law No. 27/2008/QH12 – Special Consumption Tax Law
• Decision No. 2219/QĐ-BCT
Laws, decrees, and industry regulations
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1. Business Environment
1.2. Legal Framework
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• Decision No. 244/QĐ–TTg dated 12/2/2014 of Government
• Decree No. 94/2012/NĐ-CP of Government.
Impact of Legal Framework on Beverage Industry
For State Agencies
For Enterprises in Beverage Industry
Positive Impact:
1. Business Environment
1.2. Legal Framework
Sources: VIRAC, GSOSources: VIRAC, GSOSources: VIRAC, GSO
%
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Negative Impact:
Enterprises producing Beer 2011–2016 Before-tax profit ratio of Beverage Industry
2010–2016
Production Growth rate of Beverage Industry
2011–2017
1. Business Environment
1.2. Legal Framework
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New circular, decree on special consumption tax (SCT) with alcoholic beverages.
Special Consumption Tax for Alcoholic Beverages is following the roadmap of
increasing Law 70/2014/QH13 and will increase gradually to xxx% in 3 years,
starting from 1/1/2016.
Decree 108/2015/NĐ-CP and Circular 195/2015/TT-BTC
New scheme on SCT on soft drink
Source: VIRAC
Commodity TimeTax
rate(%)
Roadmap for SCT applied to Spirit and Beer from 2016
1. Business Environment
1.2. Legal Framework
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New regulation on alcoholic import
Decree No. 105/2017/NĐ-CP dated 14/9/2017
New points about spirit import:
Abolish regulations on submission of traders’ vouchers
New regulations on alcohol import to implement certification procedures
1. Business Environment
1.2. Legal Framework
Nội dung
2. Tổng quan ngành
2.1 Thị trường thế giới
2.2 Thị trường Việt Nam
2.3 Rủi ro ngành
2.4 Quy hoạch phát triển ngành
2.5 Triển vọng và dự báo
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2. GLOBAL MARKET
Demand-Supply of global beer marke
Global production is large-scale with the largest development motivation coming from Asia and Europe. Fluctuating fluctuations due to prolonged
drought reduces the output of malt - the main source of raw materials - but still meets the demand in the world. The future growth rate will be
determined by the development of Africa and the Middle East.
In 2017, global beer production was estimated to decrease by xxx% to xxx% billion litre. Beer production in alost areas went down as Asia decreased by
xxx% but it still held xxx% global market share. European beer production decreased by xxx% and Middle East considerably drop by xxx%
Sources: VIRAC synthesized
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RegionProduction
(billion litre)
Growth rate 2016–
2017
(%)
Market
Share
(%)
Billion Litre
Sources: VIRAC synthesized
Quantity and growth rate of beer production in 7 regions 2017e Global beer production and consumption, 2010–2017e
2. Global Market
2.1. Beer
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Beer continues to be a popular item around the world, but the pace of
import and export has decreased compared to previous years.
In 2016, beer exports plummeted both in volume and value, respectively
xxx% and xxx% compared to 2015. In 2017, the downward trend of export
continued when beer output reached only xxx billion. liter decreased by
xxx% compared to 2016, however, due to the increase in beer prices, the
export value increased slightly by xxx% to xxx billion USD.
Exporting countiries Value (million USD) Importing countries Value (million USD)
Sources: VIRAC, United Nation Trade statistics
Global quantity and turnover of beer export, 2010–2017
Sources: VIRAC, United Nations Trade Statistics
Top largest export and import value countries in 2018
2. Global Market
2.1. Beer
Europe is currently one of the regions contributing the most to beer import and export due to its tradition and experience in producing, as well as
possessing a large source of raw materials such as barley and hops, followed by America, Asia and Australia.
The beer market has a clear differentiation in two groups: Multinational enterprises have the advantage of capital, brands, distribution channel and
indigenous producers understand and serve the needs of local customers, direction.
The four largest brewers have occupiedd xxx% total global beer.
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Market share of top largest beer brand, 2018
Sources: Barth-Haas Group Report
2. Global Market
2.1. Beer
Strong spirit
• Brandy:
• Whiskey:
• Vodka
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2. Global Market
2.2. Spirit
• Rhum:
• Tequila
21
Sources: VIRAC, UNcomtradeSources: VIRAC, Uncomtrade, Trademap
%
Strong spirit consumption, 2017-2023f Top largest strong spirit importing countries2018
Demand for Spirits is increasing in the world with export value also increasing slightly.
In 2018, the consumption of strong spirit was estimated at xxx billion litres, an increase of xxx billion litres compared to 2017
Billion litre
2. Global Market
2.2. Spirit
Soft Drink (non alcohol beverage)
The Beverage market is still in a strong growth period, with an estimated
average growth rate of beverage consumption reaching xxx%. In 2017,
the global consumption of soft drinks reached xxx billion liters.
Estimated beverage revenue in 2017 reached more than xxx billion USD.
Beverage export value has decreased steadily over the years, the output
has changed slightly in the period of 2010 - 2015, but increased sharply
in 2016-2017.
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2. Global Market
2.3. Soft drink
Giá trị và sản lượng xuất khẩu nước giải khát giai đoạn 2010-2017e
Sources: VIRAC, Uncomtrade
Sources: VIRAC, Euromonitor
Million USDThousand ton
Billion litre
Global soft drink consumption through off-trade channel, 2012 - 2017
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Sources: brandfinance
Sources: VIRAC, Euromonitor
Bottled water is the most consumed in the world, accounting for xxx% of
global beverage consumption in 2017.
Beverage consumption structure by volume, 2017
2. Global Market
2.3. Soft drink
Nội dung
2. Tổng quan ngành
2.1 Thị trường thế giới
2.2 Thị trường Việt Nam
2.3 Rủi ro ngành
2.4 Quy hoạch phát triển ngành
2.5 Triển vọng và dự báo
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3. VIETNAM MARKET
Beverage production and consumption in the first 6 months of 2018 increased by xxx% compared to the same period last year. In particular, production
reached xxx billion liters, consumption reached xxx billion liters. However, industry revenue increased by xxx% over the same period.
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3. Vietnam Market
Domestic beverage import-export, 2010-H1/2019
Sources: VIRAC, UN Comtrade
Domestic beverage production and consumption, 2010-H1/2019
Sources: VIRAC, GSO
The Beverage industry has a large scale, high growth rate, high growth potential. Production is gradually meeting demand and increasing exports,
contributing to reducing trade deficit.
Billion litre Billion VND Billion litre
Source: VIRAC synthesized
Agriculture – Malt
Making beer:
Packing:
Agent – Customer:
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3. Vietnam Market
3.1. Beer – Value chain
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Vietnam has always been one of the largest beer markets in the world. Specifically, in the first 6 months of 2019, total beer production reached xxx billion
liters (up xxx% compared to the same period in 2018); consumption reached xxx billion liters (an increase of xxx% over the same period last year). Beer
sales reached more than xxx billion (an increase of xxx% over the same period last year).
Revenue structure of Beer industry, H1/2019Domestic beer production and consumption 2010 – H1/2019
Sources: VIRAC, GSO Sources: VIRAC, GSO
Billion VNDBillion litre
3. Vietnam Market
3.1. Beer – Production – Consumption
Beer market has a clear concentration with more than xxx% of domestic market value belonging to large corporations and corporations such as Habeco,
Sabeco, Heineken, Tiger, Carlsberg.
Thanks to the rapidly growing beer consumption in Vietnam, foreign businesses are constantly investing in expanding production.
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Sources: VIRAC, Euromonitor Sources: VIRAC, Euromonitor
Domestic market share of enterprises, 2017 Top Vietnam beer brand, 2017
3. Vietnam Market
3.1. Beer – Production – Consumption
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Company Main brand Market share in
2017
Profile of company
3. Vietnam Market
3.1. Beer – Competitive in the industry
30
Sources: VIRAC, GDVC
Million USD
Sources: VIRAC, United Nations Trade Statistics, GDVC
Beer import quantity and value 2010 – H1/2019
Vietnam Import proportion of beer by country, H1/2019
• In the first 6 months of 2019, imported beer reached xxx million
liters worth xxx million USD (growth of xxx% over the same
period).
Million litre
In the first 6 months of 2019, the three main sources of beer supply in
Vietnam are the Netherlands (xxx%), Mexico (xxx%) and Belgium
(xxx%).
3. Vietnam Market
3.1. Beer – Import – Export
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• Vietnamese beer is gradually entering the world market,
• In the first half of 2019, the export beer output increased over the
previous year to xxx million liters worth xxx million USD.
•
Sources: VIRAC, GDVC
Million USD
Sources: VIRAC, United Nations Trade Statistics, GDVC
Vietnam beer export – H1/2019
Largest Vietnam beer consumption market H1/2019eEquatorial Guinea is the largest market for Vietnamese beer. While Mexico
and the Netherlands are the two biggest beer suppliers to Vietnam.
Million litre
3. Vietnam Market
3.1. Beer – Import – Export
32
Proportion of 10 largest beer exporter in Vietnam, H1/2019e Proportion of 10 largest Vietnam Beer importers, H1/2019e
Sources: VIRAC, GDVC
Top biggest beer importer in Vietnam, H1/2019e Top biggest beer exporter in Vietnam, H1/2019e
Sources: VIRAC, GDVCSources: VIRAC, GDVC
Sources: VIRAC, GDVC
3. Vietnam Market
3.1. Beer – Import – Export
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Currently, beer is being distributed into two main channels:
• On-trade: consumers use the product right at the point of sale is a restaurant, hotel,
beer pub ...
• Off-trade: customers buy products from supermarkets, grocery stores ... and consume
them at another location.
In terms of price control, there are two ways manufacturers can control distributors'
selling prices:
Sources: VIRAC, Euromonitor
Sources: VIRAC, Euromonitor
The proportion of beer consumption through
distribution channels,2011 - 2016
Beer price structure to consumers 2018
3. Vietnam Market
3.1. Beer – Distribution System
Sources: VIRAC synthesized
Fermentation process:
Pressing, filtering and smoothing process:
Annealing Process:
Method of mixing:
Process of extracting grape juice:
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Wine
Agriculture – Grapes:
3. Vietnam Market
3.2. Spirit – Value chain
Fermentation:
Strong Spirit
Distillation:.
Alcohol brewing stage:
Mixing phase :
35
Bottling process:
Agents - Consumers:
Sources: VIRAC synthesized
3. Vietnam Market
3.2. Spirit – Value chain
36
Domestic Spirit Production 2010 – H1/2019e
Sources: VIRAC, GDVC
Domestic Spirit Revenue 2010 – H1/2019e
Sources: VIRAC, GDVC
Vietnam's wine industry is facing many difficulties in production and consumption of products. The first 6 months of 2019:
The wine industry produced xxx million liters (up xxx%); consumption reached xxx million liters (an increase of xxx%); sales reached xxx billion (up
xxx%) of which:
• Production of hard alcohol reached xxx million liters (up xxx%); consumption reached xxx million liters (an increase of xxx%);
• Wine production reached xxx million liters (up xxx%); Consumption reached xxx million liters (an increase of xxx%).
Million litre Million litre Billion VND
3. Vietnam Market
3.2. Spirit – Production – Consumption
37
Sources: VIRAC Sources: VIRAC
Market share of consumption volume of wine production enterprises
2017Market share of wine brand by output, 2017
The domestic wine market is clearly fragmented, however, Thang Long Wine still holds a significant market share. In addition, domestic enterprises can
only produce low-priced and popular wines.
3. Vietnam Market
3.2. Spirit – Competition in the industry
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In the market of spirits, Halico is the business with the largest market share with two leading brands: Hanoi Vodka and Hanoi New Rice.
Hanoi Liquor Joint Stock Company (Halico) led the spirits market in 2017, accounting for xxx% of total market consumption, most of which comes
from White Wine. Halico has a long-standing brand name of over 100 years and owns the most modern equipment and production line system in
Vietnam.
Sources: VIRAC Sources: VIRAC
Market share of consumption volume of the spirits producers, 2017 Market share of consumption volume of brands of Spirits, 2017
3. Vietnam Market
3.2. Spirit – Competition in the industry
39
Sources: VIRAC, UNComtrade, GDVC
Million litre Million USD
Vietnam Wine Import, 2010-H1/2019
Imported wine in 2018 into Vietnam, reaching xxx million liters (up xxx%), worth xxx million USD (up xxx% over the same period).
Wine import by coutries, H1/2019
Sources: VIRAC, UNComtrade, GDVC
• In the first half of 2019, Vietnam's imported wine output reached xxx million liters, worth xxx million USD (an increase of xxx% over the same
period).
CountryMarket
share
Change over
H1/2018
3. Vietnam Market
3.2. Spirit – Import – Export
40
Mllion litre Million USD
Vietnam wine export, 2010-H1/2019Resources
Export of finished products
In the first 6 months of 2019, Vietnam exported more than xxx
million liters of wine worth US $ xx million (an increase of more than
xxx% over the same period).
Vietnam wine export, H1/2019
Sources: VIRAC, UNComtrade
Sources: VIRAC, UNComtrade
CoutryMarket
share
Change over
2017
3. Vietnam Market
3.2. Spirit – Import – Export
41
Sources: VIRAC, GDVC
Top 10 largest wine export enterprises in Vietnam H1/2019e Top 10 largest wine import enterprises in Vietnam H1/2019e
Top 10 largest wine export enterprises for Vietnam H1/2019e Top 10 largest Vietnam wine import enterprises H1/2019e
Sources: VIRAC, GDVC
Sources: VIRAC, GDVCSources: VIRAC, GDVC
3. Vietnam Market
3.2. Spirit – Import – Export
42
Sources: VIRAC, UNComtrade, GDVC
Million litre Million USD
Vietnam strong spirit import 2010-H1/2019 Strong spirit import by country, H1/2019
Sources: VIRAC, UNComtrade, GDVC
• Imported spirits into Vietnam in the first 6 months of 2019: xxx million
liters and $ xxx million. Although the volume of imported spirits into
Vietnam has decreased by about xxx% compared to the previous year, the
Vietnamese market is still very attractive.
Sources: VIRAC, UNComtrade, GDVC
Strong spirit import by commodity, H1/2019
3. Vietnam Market
3.2. Spirit – Import – Export
43
Sources: VIRAC, UNComtrade, GDVC
Million litre Million USD
Vietnam strong spirit export, 2010-H1/2019 Strong spirit export by country, H1/2019
Sources: VIRAC, UNComtrade, GDVC
• Vietnam's strong liquor export in the first 6 months of 2019 reached: xxx
million liters and worth xxx million USD.
Sources: VIRAC, UNComtrade, GDVC
Strong spirit export by commodity, H1/2019
3. Vietnam Market
3.2. Spirit – Import – Export
44
Sources: VIRAC, GDVC
Proportion of 10 biggest Strong-spirit importers of Vietnam
H1/2019e
Proportion of 10 biggest Strong-spirit exporters of Vietnam H1/2019e
Top 10 Vietnam strong spirit importer H1/2019eTop 10 strong-spirit exporter for Vietnam H1/2019e
Sources: VIRAC, GDVC
Sources: VIRAC, GDVCSources: VIRAC, GDVC
3. Vietnam Market
3.2. Spirit – Import – Export
Sources: VIRAC synthesized
Purified water/mineral water
Soda Synthetic syrup - Country of manufacture:
Soft drink:
45
Sources: VIRAC synthesized
3. Vietnam Market
3.3. Soft drink – Value chain
Juice
Soda:
Filling - capping:
Heat treatment:
Bottling - Agents - Consumers:
Agriculture - Fruit:
Press - Raw Filter - Fruit juice - Clear - Refine:
Mixing:
Pouring box:
Agents - Consumers:
46
Sources: VIRAC synthesized
3. Vietnam Market
3.3. Soft drink – Value chain
47
Domestic production and consumption, 2010-H1/2019
Billion litre Thousand billion VND
Sources: VIRAC, GSO
Consumption structure of Soft Drink (by volume) H1/2019
Sources: VIRAC, GSO
In the first 6 months of 2019, beverage production in Vietnam reached xxx billion liters (up 40% compared to H1 / 2018), consumption reached xxx
billion liters (up xxx% compared to H1 / 2018) worth xxx trillion VND (increased by xxx% over the same period last year). Reasons are:
3. Vietnam Market
3.3. Soft drink – Production – Consumption
48
Sources: VIRAC, Euromonitor Sources: VIRAC, Euromonitor
Market Share of Vietnam enterprises, 2017 Market share of Vietnam soft drink commodity, 2017
In 2017, Suntory Pepsico Vietnam still led the market (accounting for xxx%), due to owning a series of popular brands in the country such as Pepsi, 7-
up, Twister, Mirinda ...
3. Vietnam Market
3.3. Soft drink – Competition in the industry
49
In the first half of 2019, total beverage exports reached xxx million liters (down xxx% compared to the same period, imports reached xxx million liters
(increase xxx% over the same period).
Sources: VIRAC, United Nations Trade Statistics, GDVC
Billion litre
Soft drink Import-export, 2010 – H1/2019
Imports increased more strongly than exports but production and export value were lower than imports.
3. Vietnam Market
3.3. Soft drink – Import – Export
50
Sources: VIRAC, UNComtrade, GDVC
Billion litre Million USD
Vietnam juice import, 2010-H1/2019 Juice import by country, H1/2019
Sources: VIRAC, UNComtrade, GDVC
Vietnam's fruit juice import in the first 6 months of 2019 is estimated at xxx million liters and worth xxx million USD (up xxx% over the same period).
Factors that help boost fruit juice import growth:
3. Vietnam Market
3.3. Soft drink – Import – Export
51
Sources: VIRAC, UNComtrade, GDVC
Billion litre MillionUSD
Vietnam juice export, 2010-H1/2019 Juice export by country, H1/2018
Sources: VIRAC, UNComtrade, GDVC
Export material
In the first 6 months of 2019, Vietnam's fruit juice export is estimated at xxx million liters and worth xxx million USD. Vietnamese products are well
received from all over the world, especially in Europe.
3. Vietnam Market
3.3. Soft drink – Import – Export
52
Sources: VIRAC, GDVC
Proportion of 10 largest juice export companies in Vietnam, H1/2019e
Top 10 largest juice exporter for Vietnam, H1/2019e
Proportion of 10 largest juice import companies in Vietnam, H1/2019e
Sources: VIRAC, GDVC
Sources: VIRAC, GDVC
Sources: VIRAC, GDVC
Top 10 largest Vietnam juice impoter, H1/2019e
3. Vietnam Market
3.3. Soft drink – Import – Export
53
Sources: VIRAC, UNComtrade, GDVC
Million litre Million USD
Vietnam soda import volume, 2010-H1/2019 Soda import volume by country, H1/2019
Sources: VIRAC, UNComtrade, GDVC
Vietnam's fresh water import in the first 6 months of 2019 reached xxx million liters and was worth xxx million USD. Similar to other beverage
products, foreign soft drinks are very popular in Vietnam market.
3. Vietnam Market
3.3. Soft drink – Import – Export
54
Sources: VIRAC, UNComtrade, GDVC
Vietnam soda export volume, 2010-H1/2019 Soda export by country, H1/2019e
Sources: VIRAC, UNComtrade, GDVC
3. Vietnam Market
3.3. Soft drink – Import – Export
Million litre Million USD
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Sources: VIRAC, GDVC
Proportion of 10 largest soda importers in Vietnam, H1/2019e Proportion of 10 largest soda exporters in Vietnam, H1/2019e
Top largest soda exporter for Vietnam, H1/2019e Top largest Vietnam soda importer, H1/2019e
Sources: VIRAC, GDVC
Sources: VIRAC, GDVCSources: VIRAC, GDVC
3. Vietnam Market
3.3. Soft drink – Import – Export
Development Goal: Beer Spirit Soft Drink
Product Planning:
Region
Production capacity by
region (million litre)
Investment
Capital 2011 –
2015 (billion
VND)2015 2025
Planning production areas and
investment capital
Source: VIRAC
Source: VIRAC
56
3. Vietnam Market
3.4. Industrial Development Planning
About population:
• Large population, fast growth rate:
• Gold population structure:
• High urbanization rate:
About income:
• Income increased rapidly, middle class increased rapidly:
• Spending increased the most in Asia:
• Economic signs of recovery:
About lifestyle and consumption habits:
• The style of eating and playing changes in the direction of Westernization:
57
3. Vietnam Market
3.5. Industry Outlook
• Quality and health are on top priority:
• On the positive impact of FTAs
Other factors
• Policies to create conditions for tourism development:
• The retail market has been and will continue to thrive::
58
3. Vietnam Market
3.5. Industry Outlook
Nội dung
2. Tổng quan ngành
2.1 Thị trường thế giới
2.2 Thị trường Việt Nam
2.3 Rủi ro ngành
2.4 Quy hoạch phát triển ngành
2.5 Triển vọng và dự báo
59
4. ENTERPRISE ANALYSIS
4. Enterprises analysis
Top typical enterprises in beverage industry in 2018
No. Enterprise Revenue (billion VND)Equity
(billion VND)
Proportion of state
ownership
Total Asset
(billion VND)
Top 10 typical enterprises in beverage industry in 2018
Source: VIRAC
60
61
Beer sector
Billion VND
Sources: VIRAC synthesized
Revenue of enterprises in 2017 - 2018
4. Enterprise Analysis
4.1. Profitability
62
Strong spirit sector
4. Enterprise Analysis
4.1. Profitability
63
Wine sector
Soft drink sector
4. Enterprise Analysis
4.1. Profitability
64
4. Enterprise Analysis
4.1. Profitability
65
Enterprise management cost / net revenue, 2017-2018
Sources: VIRAC synthesized
4. Enterprise Analysis
4.1. Profitability
66
TBN
Sales Cost/Net Revenue, 2017-2018
Sources: VIRAC synthesized
4. Enterprise Analysis
4.1. Profitability
67
Number of receivable days of enterprises 2018 Inventory turnover of enterprises 2018
Unit: day Unit: day
Beer producers manage their debt well and inventory is better than other businesses in the industry.
Sources: VIRAC synthesized Sources: VIRAC synthesized
4. Enterprise Analysis
4.2. Operability
68
In terms of asset utilization in general, businesses are more prominent in using total assets such as SAB, VBL, VDL and SDC.
Using assets performance of Beverage enterprises 2018
Unit: time
Sources: VIRAC synthesized
4. Enterprise Analysis
4.2. Operability
69
Tan Hiep Phat has a high debt/equity ratio as well as debt/total assets compared to other businesses in the industry.
Repayment ability of Beverage enterprises 2018
Sources: VIRAC synthesized
4. Enterprises Analysis
4.3. Financial Strength
70
Solvency of Beverage enterprises 2018
Sources: VIRAC synthesized
4. Enterprises Analysis
4.3. Financial Strength
71
Profit Margin 2017-2018
Sources: VIRAC synthesized
4. Enterprise Analysis
4.4. Profit Margin
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