MARKET PULSE Q3 REPORT NIELSEN VIET NAM€¦ · Prepared by Nielsen Vietnam October 2016 MARKET...
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Prepared by Nielsen Vietnam October 2016 MARKET PULSE Q3 REPORT – NIELSEN VIET NAM
Transcript of MARKET PULSE Q3 REPORT NIELSEN VIET NAM€¦ · Prepared by Nielsen Vietnam October 2016 MARKET...
Prepared by Nielsen Vietnam October 2016
MARKET PULSE Q3 REPORT – NIELSEN VIET NAM
2 Copyright © 2015 The Nielsen Company
1.3% 0.9% 0.9% 0.9%
1.4% 0.6% 0.9% 0.9% 0.8% 0.6%
1.1% 0.8%
1.5%
3.9%
2.6%
3.5%
0.7%
3.7%
0.6%
3.8% 4.6%
2.3%
5.2%
3.5%
2.8%
4.8%
3.6%
4.5%
2.0%
4.3%
1.5%
4.7%
5.4%
2.9%
6.3%
4.3%
0%
1%
2%
3%
4%
5%
6%
7%
Unit value change Volume change Nominal value growth
FMCG GROWTH IN 6 KEY CITIES
Source: Nielsen Market Pulse Report Q3
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FMCG GROWTH IN URBAN AND RURAL
Source: Nielsen Market Pulse Report Q3
Unit Value change Volume change Nominal growth
4.5% 5.3%
4.1%
5.5%
3.0%
5.3% 5.8%
4.3%
6.3%
4.8%
-2%
0%
2%
4%
6%
8%
10%
5.5%
5.8%
2.9%
6.3%
3.6%
9.2% 9.7%
6.2% 6.0%
1.5%
-2%
0%
2%
4%
6%
8%
10%
TOTAL URBAN TOTAL RURAL
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BEER VS. NON-ALCOHOLIC BEVERAGE NOMINAL VALUE GROWTH - NATIONWIDE
Source: Nielsen Market Pulse Report Q3
9.8% 8.7%
6.1%
13.2% 13.7% 13.5% 13.3%
9.2%
Beverages (Soft Drink, Energy Drink, Packaged Water, RTD Tea, Sport Drink, Fruit Juice, Coffee)
BEER NON-ALCOHOLIC BEVERAGE
6.5%
9.4%
7.1% 8.4%
9.6%
4.0% 2.9%
-3.6%
Beverages (Soft Drink, Energy Drink, Packaged Water, RTD Tea, Sport Drink, Fruit Juice, Coffee)
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SUPER CATEGORY CONTRIBUTION AND GROWTH IN 6 KEY CITIES
Source: Nielsen Market Pulse Report Q3
-4.9%
5.6%
-1.9% -0.9%
0.7%
-3.5%
4.7%
7.8%
10.4%
7.0%
10.2% 9.4% 8.9% 9.2%
4.7%
-2.3% -2.9%
3.0% 3.0% 1.7%
4.0%
1.3%
BEVERAGE FOOD MILK BASED
41% 15% 15%
Unit Value Change Volume Change Nominal Value Growth
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SUPER CATEGORY CONTRIBUTION AND GROWTH IN 6 KEY CITIES
Source: Nielsen Market Pulse Report Q3
-0.7%
3.9%
0.4%
-0.5%
6.1%
-1.5%
4.6%
8.2%
3.8%
7.5%
2.3%
-0.1% -0.8%
-5.6%
2.2% 3.9%
-4.8%
-3.5% -2.8%
3.1%
6.4%
4.6%
8.1%
5.1%
-10.1%
-11.5%
-6.0%
3.3% 2.7%
-4.7% -4.1%
-12.1%
HOME CARE PERSONAL CARE CIGARETTE BABY CARE
6% 8% 13% 3%
Unit Value Change Volume Change Nominal Value Growth
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FMCG GROWTH IN TRADITIONAL TRADE AND MODERN TRADE
Source: Nielsen Market Pulse Report Q3
2.3%
5.0%
1.1%
3.9%
0.9%
3.8%
5.6%
2.0%
6.5% 6.6%
-5%
0%
5%
10%
15%
Unit Value change Volume change Nominal growth
7.1%
5.9%
2.2%
10.5%
6.9%
9.6%
2.8%
4.3%
11.5%
4.9%
-5%
0%
5%
10%
15%
FMCG Contribution: 11% FMCG Contribution: 89%
TRADITIONAL TRADE MODERN TRADE
