Vienna1492012

www.yourdigitalagent.net

Taking your business to the next level

Taking your business to the NEXT LEVEL



Our goals today:• Improve our business•Maximize our work time• Be practical!• Less talk – more action!!



About Gil Li-ran:• VP of Marketing – RE/MAX Israel• Real Estate School Director• Trained over 1,000 agents• 5+ years with RE/MAX• 11+ years training



Our Agenda:• Goal setting• Building the Town Square• Commitment to action• Contact



Goal Setti ng:• Goal 1 – total income in one year• Input 1 – average property price• Input 2 – average commission• Goal 2 – total transactions in one year



Goal Setti ng:Goal 3 – total meetings in one year(Goal 2 X 15)The number 15 represents a ratio rule of thumb. It is not mathematical nor statistical. The ratio of sales & meetings may vary substantially from agent to agent, influenced by performance, ability, market conditions etc. and does not guarantee a formula for success.

Send e-mail to: [email protected] subject: GOALS



Building your Town Square:



Building your Town Square:• Highway 1 – Farming • Highway 2 – FSBO’s• Highway 3 – Expireds• Highway 4 – For rent• Highway 5 – Internet



• Highway 6 – Open Houses • Highway 7 – Local SOI• Highway 8 – Present clients• Highway 9 – Past clients• Highway 10 – Clients’ meetings

Building your Town Square:



How many highways are you using?• 1-3 – Average • 4-6 – Good • 7-10 - Great•Most agents worldwide use 1-3• If you’re using 7-10 you can leave the

room and go get drunk…



The FSBO’s Highway• The secret – follow up!• Marketing mail + phone call• Personal note• “How was the traffic this week?”• Open house• Every new exclusive listing – call• Every new sale – call



The for rent Highway• Call your database• Goal – convert them to sellers• Talk to their rational• Know your numbers



The internet Highway• Choose & commit• Create & convert traffic• No more than 10 mts. a day!• Choose one – choose Youtube



The internet Highway• How to start?• Beginners • Intermediate • Advanced



The internet Highwaywww.yourdigitalagent.net

• 100+ video tutorials• Youtube, Facebook, Google… • Special: Wordpress sites • Free of charge!!



Present Clients Highway•Most likely to recommend• Leverage the first 2 weeks • Script: • “By the way, if you happen to know anyone else

who’s looking to sell or buy, I am always available to give them the best service possible.”

•When? Every meeting



Past Clients Highway• The challenge – a system •When signing a deal:• Birthday• Christmas / New Year’s• Easter • Day of contract consummation

• Enter into calendar • Call!!



Clients’ Meetings Highway • Organize a guest speaker• Set date & time • Invite clients via phone • Utilize e-mail + Social Media



Stay in touch• [email protected]•www.facebook.com/gil.liran•www.facebook.com/yourdigitalagent•@gilliran on Twitter• Gil.liran on Skype



Take your mind to a new level • No excuses• Replace “why not” with “oh yes!” • Commit to 2 new highways • Take action!



“When the wind isn’t helping – grab the oars”…

“don’t wait until the iron’s hot to strike it – heat the iron

up by striking it”...!

Vienna1492012

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