Originality and Creativity

Name: Minju Kim 11R

Video

Soundtrack choice

I chose Koan Sound’s Trouble in the West as my soundtrack for the promotional video. I chose this soundtrack because it has a strong, definite beat that laid good ground for my video. I thought that the strong soundtrack also made for a stronger impact, as well as easier timing for the ‘blackouts’ later seen in the video.

Explanation What has been done…This is my opening shot of my promotional video. I filmed the first few seconds of this shot unfocused, then used manual focus to gradually focus on the subject. I used the text effect ‘zoom’ on iMovie to write ‘crossroads foundation’.

WHY?

I purposely shot the first few seconds of this clip unfocused keeping in mind that I was going to put a title over the footage. This is why I used manual focus, as it makes it alot easier to control when and where you want to focus on. I used the same font in my posters, Helvetica Neue Ultralight to give the whole campaign a sense of cohesiveness.

Step #1

Explanation What has been done…The next couple shots are a compilation of me and Rachel putting up the posters around school. I used different shots, such as medium shots, zoomed out shots and close up shots.

WHY?

I used several different shots and cinematography choices to make the video look more interesting and to vary the style for the audience.

Step #2

Explanation What has been done…This shot was a pan view from left to right of some of the posters we put around school.

WHY?

I used a pan technique for this shot as I wanted the audience to see both posters put up together, for a stronger visual impact. I also used the pan to differentiate my shot from the previous shots, and to make this footage stand out.

Step #3

Explanation What has been done…This is a close up shot zoom out, where the footage shows us stapling the poster and then zooms out to show the product.

WHY?

I used a zoom out shot for this scene as it added variety to my video, and also because I thought it fit well with the soundtrack at this point. The soundtrack changes to a stronger beat from this shot, and I thought that the zoom out served a good turning point for the change in mood.

Step #4

Explanation What has been done…I used a pan down up > down technique for this shot. This was also a close up shot on the information poster.

WHY?

I used a pan down technique for this shot as I felt that it clearly showed the poster, and made it very easy for the audience to read the information. I also thought that the vertical pan was more effective, as the poster itself is in portrait format. I thought this different take on the filming also fit well with the soundtrack, as at this point the music reaches its rhythmic climax.

Step #5

Explanation What has been done…I used the ‘cutaway’ tool in iMovie to get a flickering blackout effect. I tried to time this to the beat of the soundtrack.

WHY?

I used this blackout effect because I felt that it broke up the footage nicely, and made the video much more dynamic. I also timed the blackouts to the beat of the music, each blackout 0.2 seconds.

Step #6

Explanation What has been done…In the next clip, which was a zoom in close up shot of the two posters, I again used the black out effect.

WHY?

I chose to continue the blackout effect from my previous clip as again, the soundtrack has a very heavy beat here and it tied in well with the dynamic nature of the music. I also used it to break up the same clip, so it was visually more impacting.

Step #7

Explanation What has been done…I used photoshop to make my ‘battle against hunger’ text slide. I filled a widescreen 16:9 canvas with black, and wrote on it with white text. I saved an image for each stage of the buildup.

WHY?

I chose to make my own slides on photoshop than to use a preset text slide on iMovie, as I wanted a more sudden appearing effect than an animated gradual entrance.

WHAT have you learned from doing it?

I learnt how to use the film & tv option when selecting canvas size on photoshop.

Step #8

Explanation What has been done…I finished my video with more text slides, this time using the ‘zoom’ preset on iMovie.

WHY?

I added text to my video because I needed a way to offer more information about the food drive, and also to urge the audience to take action. I used a preset for these 3 slides as I felt it contrasted nicely with the sudden nature of my previous text slide.

Step #9

Finished Product

http://www.youtube.com/watch?v=SsgN2WBb9cY&feature=youtu.be