Video Basics for Marketing - How to Quickly Build Content - RedFusion
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Transcript of Video Basics for Marketing - How to Quickly Build Content - RedFusion
BASICS
Video is easy to build, compelling & cost effective. Telling your organization’s story now has little or no barriers.
1. FREE Resources
2. Structure – What should it be.
3. Transcription – Help your SEO
4. Assets
CONTENT
1. Get to the point quick
2. Back up your story
3. Repeat or bullets
4. Close
5. Remind people who and
how to contact you
6. Add time to the end so
viewers can read your
domain
ASSETS
• Logos
• Layout, fades, white/black slides, titles
• Organized in a folder
• Opening, cuts, closing
• Shoot Video straight through. If you fail, start over.
• Camera, iPhone, Android
• Lights, reflectors, open space
• Microphones
LINKS
• http://www.onehourpersecond.com/
• http://wistia.com/learning
• http://www.youtube.com/user/nonprofits
• http://vimeo.com/videoschool
• https://www.adobe.com/products/premiere.html
• http://www.youtube.com/user/BrithineeElectric
• http://www.youtube.com/user/redfusionvideo
• https://www.fiverr.com/categories/music-audio/voice-over-narration/