Social Media Basics: Build a Facebook Page
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Transcript of Social Media Basics: Build a Facebook Page
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Build a Facebook Page for your Business in 5 Easy Steps
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Why Facebook Matters
700,000 new users / day
½ US population on Facebook
18.8 million in Mexico
25% online time > social media
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9.85%
8.93%
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64% Like a business or brand
25% more likely to look at you
15% more likely to buy from you
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Facebook BasicsProfiles & Pages
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Facebook Profile
YOU
FRIENDS• Events / social gatherings• Personal sharing with friends, family and acquaintances• Politics/photos/videos/books
Facebook Page
BUSINESS
FANS• Business-related events• Public relations• Customer support• Special promotions• Relationship-building• Mini web page
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You interact with FRIENDS
Your page interacts with FANS
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Create your PageStep 1: Login & select business
type
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Login & select your business type
http://www.facebook.com/pages
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Create your Page Step 2: Customize with photos
& info
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Upload your photo
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Choose a photo that tells a story
Profile Photo180 x 540 pixels
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Keep your info simple and include URLs
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Create your Page Step 3: Add content
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Tell your story through news, events, photos, blog, & interaction with fans
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Add photos to your page
Photo Strip96 x67 pixels
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Use Facebook & 3rd party apps
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Create your Page Step 5: Promote your page
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Suggest to your friends
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Share the page on your wall
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Add a Facebook Like Box
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Add links and buttons to your web & blog
Add a simple button<a href="http://www.facebook.com/yoururl"><img src="http://www.lagueramedia.com/images/facebook-icon.png" width="50" height="50" alt="" border="0"></a>
WordpressInstall Facebook Share Plugin
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Create an alias or username
www.facebook.com/yourbusinessname
• Need 25 fans • Business cards• Email signature• Print ads• Web contact us page
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Question & AnswerFacebook Pages
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