VidCon Brightbox Interactive Mobile Charging Lockers Usage Study

2016

VIDCON 2015 USAGE STUDY Anaheim CA - 07/23-07/25

BRIGHTBOX INC. © 2016

INTERACTIVE CHARGING MADE SIMPLE

• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal

Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:

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BRIGHTBOX INC. © 2016 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

Summary

VidCon is a multi-genre online video conference, held annually in Southern California since 2010. The convention is the largest of

its kind in the world, gathering thousands of online video viewers, creators, and industry representatives worldwide.

The 2015 Charging Station Sponsorship naming rights were sold by VidCon to Panasonic and Lumix Cameras.

VIDCON US MARKETING LUMIX CAMERAS US MARKETING TEAM

EVENT PARTNERS

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SELECTED SECURE KEY: Branded mag swipe cards

Screen GUI Card is your key

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SELECTED SECURE KEY: Branded mag swipe cards

25,000 Panasonic branded cards handed out

at the Panasonic booth by brand ambassadors

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DIGITAL SIGNAGE / ENTER - TO - WIN

Followed by an interactive promo for email data capture ENTER - TO - WIN

Digital Media (2) 30 second video spots

Lumix call to action slideshow

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Branding / Deployment

40 Custom branded call to action panels with 40 secure kiosks

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Proximity Beacon deployment

Inside the Brightbox we placed low-energy Bluetooth smart technology beacons for detailed micro-location data; accurate within a foot at the event.

As VidCon guests walked up to the secure interactive charging station, a message was sent to the guest with a special link to the Panasonic website if their bluetooth setting was activated.

The use of the beacon delivered a highly relevant message to those guests who were physically present and could visit the Lumix VIP Lounge, Panasonic booth on the show floor, or sign up for the Enter - To - Win contest on the screen.

It could also guide mobile users at the event to the Panasonic website for exclusive Vid Con specials.

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Experiential Scavenger Hunt / Prize Locker

Randomly each day 25 secret “Golden Panasonic Tickets” were placed in each locker by event staff.

The ticket could yield a brand new pair of headphones, a Lumix camera, or a random electronics gift from panasonic.com

The message was spread via social media posts as well as word ofmouth by all the VidCon guests and winners.

http://panasonic.com

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ANALYTICS

BRIGHTBOX EVENT USAGE REPORT - VIDCON 2015 (PANASONIC)

4215USES

40MIN

AVG. SESSION

35AVG. DAILY USE/UNIT

3421UNIQUE USERS

10832TOTAL IMPRESSIONS

748EMAIL ACQUISITIONS

USAGE DETAILS

UNMET DEMAND....................................................................... 1350CREDIT/DEBIT CARD USES......................................................... 1246COMPLIMENTARY CARD USES....................................................2969

SESSION LENGTHS

UNDER 15 MIN............................................................................33%15-30 MIN..................................................................................23%30-60 MIN..................................................................................25%60-90 MIN..................................................................................10%OVER 90 MIN................................................................................ 9%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 2 2 11 0

01:00 0 0 0 2 1 2 0

02:00 0 0 0 1 0 1 0

03:00 0 0 0 0 1 0 0

04:00 0 0 0 0 2 0 0

05:00 0 0 0 0 0 3 0

06:00 0 0 0 0 2 0 0

07:00 0 0 0 0 2 0 0

08:00 0 0 0 0 3 1 0

09:00 0 0 0 0 0 1 0

10:00 0 0 0 1 0 1 0

11:00 0 0 0 1 14 15 0

12:00 0 0 0 12 9 20 0

13:00 0 0 0 18 45 64 0

14:00 0 0 0 69 64 108 0

15:00 0 0 0 85 118 125 0

16:00 0 0 0 108 182 121 0

17:00 0 0 0 136 184 145 0

18:00 0 0 0 228 223 204 0

19:00 0 0 0 246 258 219 0

20:00 0 0 0 158 215 233 0

21:00 0 0 0 177 161 140 0

22:00 0 0 0 31 15 2 0

23:00 0 0 0 8 15 0 0

CUMULATIVE USAGE SUMMARY

VENUE LOCATION AVG. DAILY USE TOTAL USES

VidCon 2015 (Panasonic) 634:Panasonic lounge kiosk 3 - b 17.7 53

VidCon 2015 (Panasonic) 481:Panasonic lounge kiosk 3 - a 26.0 78

VidCon 2015 (Panasonic) 455:Main lobby kiosk 5 - a 31.0 93

VidCon 2015 (Panasonic) 611:Main lobby kiosk 5 - b 39.7 119

VidCon 2015 (Panasonic) 458:Panasonic booth kiosk 2 - b 29.0 87

VidCon 2015 (Panasonic) 488:Panasonic booth kiosk 2 - a 40.3 121

VidCon 2015 (Panasonic) 608:Chill lounge kiosk 1 - a 41.0 123

VidCon 2015 (Panasonic) 529:Chill lounge kiosk 2 - b 58.7 176



4215USES

40MIN

AVG. SESSION


3421UNIQUE USERS



USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 2 2 11 0

01:00 0 0 0 2 1 2 0

02:00 0 0 0 1 0 1 0

03:00 0 0 0 0 1 0 0

04:00 0 0 0 0 2 0 0

05:00 0 0 0 0 0 3 0

06:00 0 0 0 0 2 0 0

07:00 0 0 0 0 2 0 0

08:00 0 0 0 0 3 1 0

09:00 0 0 0 0 0 1 0

10:00 0 0 0 1 0 1 0

11:00 0 0 0 1 14 15 0

12:00 0 0 0 12 9 20 0

13:00 0 0 0 18 45 64 0

14:00 0 0 0 69 64 108 0

15:00 0 0 0 85 118 125 0

16:00 0 0 0 108 182 121 0

17:00 0 0 0 136 184 145 0

18:00 0 0 0 228 223 204 0

19:00 0 0 0 246 258 219 0

20:00 0 0 0 158 215 233 0

21:00 0 0 0 177 161 140 0

22:00 0 0 0 31 15 2 0

23:00 0 0 0 8 15 0 0













4215USES

40MIN

AVG. SESSION


3421UNIQUE USERS



USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 2 2 11 0

01:00 0 0 0 2 1 2 0

02:00 0 0 0 1 0 1 0

03:00 0 0 0 0 1 0 0

04:00 0 0 0 0 2 0 0

05:00 0 0 0 0 0 3 0

06:00 0 0 0 0 2 0 0

07:00 0 0 0 0 2 0 0

08:00 0 0 0 0 3 1 0

09:00 0 0 0 0 0 1 0

10:00 0 0 0 1 0 1 0

11:00 0 0 0 1 14 15 0

12:00 0 0 0 12 9 20 0

13:00 0 0 0 18 45 64 0

14:00 0 0 0 69 64 108 0

15:00 0 0 0 85 118 125 0

16:00 0 0 0 108 182 121 0

17:00 0 0 0 136 184 145 0

18:00 0 0 0 228 223 204 0

19:00 0 0 0 246 258 219 0

20:00 0 0 0 158 215 233 0

21:00 0 0 0 177 161 140 0

22:00 0 0 0 31 15 2 0

23:00 0 0 0 8 15 0 0












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Results Summary

Duration: 3 DaysAttendance: 25,000Avg age: 15 - 21Number of kiosks: 40Total usage under 15 minutes: 33%Total usage under 30 minutes: 56%Unique users: 3921Charging sessions of mobile devices: 4215Unmet demand (unit full): 1350On-site scavenger hunt golden tickets: 75Beacon messaging interaction: 402Social media amplification reach: 167kEmail acquisition: 748On-site impressions: 10,832

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CLICK HERE FOR RECAP VIDEOA COMPLETE EVENT ENGAGEMENT EXPERIENCE

https://www.youtube.com/watch?v=IPWiyDcTzzM


The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.

BRIGHTBOX MESSAGE AMPLIFICATION

1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience

2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions

3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features

4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement

5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.

6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.

HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:


THANK YOU

TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]

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VidCon Brightbox Interactive Mobile Charging Lockers Usage Study

Marketing

Transcript of VidCon Brightbox Interactive Mobile Charging Lockers Usage Study