EW POPFest Brightbox case study with BrightEyeQ

2016

EW POP FEST 2016 USAGE REPORT Los Angeles 10/29 - 10/30

BRIGHTBOX INC. © 2015

INTERACTIVE CHARGING MADE SIMPLE

• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal

Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:

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BRIGHTBOX INC. © 2016 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

Summary

Pop Cultural Festival in Los Angeles October 29 - 30 2016 Agency INVNT.com For EW.com Client TNT Television

GLENN C REIMERProducer

KATIE LEODirector, Brand Marketing for EW / Time inc.

Daniel W. KallenVP Sales | Hartford Technology Rental Brightbox Event Operator Partner Deployment for POP FEST in Los Angeles

EVENT PARTNERS

http://invnt.com

http://ew.com

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SELECTED SECURE KEY: PIN CODE

Cell Phone Plus

5 Digit Code

Followed by a text message to guests“Don’t forget to watch the 2 Episode Series

Premiere of Good Behavior on 11/15 at 9/8c on TNT!”

Plus BrightEyeQ camera audience measurement reporting.

Stats: age, gender, dwell time, conversion

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ANALYTICS

USAGE REPORT - 10.27.16-10.30.16

HARTFORD TECHNOLOGY RENTAL - EW POPFEST - THE REEF

Report time: 14:37 on 02 Nov 2016

173USES

27MIN

AVG. SESSION

22AVG. DAILY USE/UNIT

129UNIQUE USERS

457TOTAL IMPRESSIONS

173LIFETIME USES

USAGE DETAILS

UNMET DEMAND........................................................................... 70CREDIT/DEBIT CARD USES............................................................... 2COMPLIMENTARY CARD USES......................................................171

SESSION LENGTHS

UNDER 15 MIN............................................................................42%15-30 MIN..................................................................................22%30-60 MIN..................................................................................24%60-90 MIN....................................................................................9%OVER 90 MIN................................................................................ 3%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 1

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 0 0 0

10:00 0 0 0 0 0 0 0

11:00 0 0 0 0 2 0 0

12:00 0 0 0 0 0 4 2

13:00 0 0 0 0 0 6 7

14:00 0 0 0 0 0 9 12

15:00 0 0 0 0 0 14 15

16:00 0 0 0 0 0 13 19

17:00 0 0 0 0 0 11 9

18:00 0 0 0 0 0 17 12

19:00 0 0 0 0 0 13 2

20:00 0 0 0 0 0 5 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0

CUMULATIVE USAGE SUMMARY OCTOBER 2016

HARTFORD TECHNOLOGY RENTAL

VENUE LOCATION AVG. DAILY USE TOTAL USES

EW POPFEST - The REEF Ew popfest - unit 1 18.0 72

EW POPFEST - The REEF Ew pop fest - unit 2 25.3 101

TOTALS 2 Locations 173 Uses

NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

USAGE REPORT - 10.27.16-10.30.16



173USES

27MIN

AVG. SESSION


129UNIQUE USERS


173LIFETIME USES

USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 1

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 0 0 0

10:00 0 0 0 0 0 0 0

11:00 0 0 0 0 2 0 0

12:00 0 0 0 0 0 4 2

13:00 0 0 0 0 0 6 7

14:00 0 0 0 0 0 9 12

15:00 0 0 0 0 0 14 15

16:00 0 0 0 0 0 13 19

17:00 0 0 0 0 0 11 9

18:00 0 0 0 0 0 17 12

19:00 0 0 0 0 0 13 2

20:00 0 0 0 0 0 5 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0








USAGE REPORT - 10.27.16-10.30.16



173USES

27MIN

AVG. SESSION


129UNIQUE USERS


173LIFETIME USES

USAGE DETAILS


SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 1

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 0 0 0 0 0 0 0

09:00 0 0 0 0 0 0 0

10:00 0 0 0 0 0 0 0

11:00 0 0 0 0 2 0 0

12:00 0 0 0 0 0 4 2

13:00 0 0 0 0 0 6 7

14:00 0 0 0 0 0 9 12

15:00 0 0 0 0 0 14 15

16:00 0 0 0 0 0 13 19

17:00 0 0 0 0 0 11 9

18:00 0 0 0 0 0 17 12

19:00 0 0 0 0 0 13 2

20:00 0 0 0 0 0 5 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0








POP FEST CAMERA AUDIENCE REPORT

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Click here for video

A COMPLETE EVENT ENGAGEMENT EXPERIENCE

https://www.youtube.com/watch?v=OYw6xfFMXss


The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.

BRIGHTBOX MESSAGE AMPLIFICATION

1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience

2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions

3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features

4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement

5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.

6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.

HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:


THANK YOU

TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]

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EW POPFest Brightbox case study with BrightEyeQ

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