Objective

� Make it more personal, relatable magazine and website.

Goals

�  Increase communication with followers. � Build awareness for the VIBE brand

including products (ex. Music mixer App, book, and bring back VIBE Awards Show.

Strategy and Tactics

� Execute a social media refresh

�  Improve and add social sites where necessary.

�  Link all social platforms �  Increase meaningful content � Put a response team in place to improve

engagement with current and new fans

Current Social Media Strategies

Current Social Media Strategies: �  Twitter, Facebook, Myspace, USTREAM, RSS,

YouTube �  LinkedIn �  Music mixer for iPhone & iPad Demographics: �  Male/Female �  18-34 year olds �  Minority based ethnicities

COMPLEX Magazine Only has Facebook & Twitter Links to ads

XXL Magazine

Competitors

� COMPLEX and XXL lack what VIBE magazine

VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160

Strategies to gain more customers: Listen and respond – since

they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going. Strategies for awareness:

Ex. Vibe Mixer App for iPhone/ iPad

Goals

�  To increase fan base � Bring back Vibe Awards Show by

Summer 2012