Vertical Marketplace in Ecommerce
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Transcript of Vertical Marketplace in Ecommerce
Ecommerce Marketplace Models
Vertical MarketplacePresented By :Group 4II Year , B.comSB College Changanacherry
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Eby Thomas1
George Philip
Akhil Kochumon
Mohan PV
Group Members
5 Sandeep S
Ecommerce Marketplace Models
Megamall
Market Place
Deal Maker
Lowest Bid Auctioneer
Communtity Buying
Aggregators
Facebook Commerce
Vertical Marketplace
What is “Vertical Marketplace” ?
Traditional Shops
ApproachWide
Choices
Sells Single Category Products
Vertical Market
Horizontal Vs vertical
Horizontal
Vertical
Meet the “Vertical Players”
Lenskart .com - Leading Optical Store
AllSchoolStuff.com – Educational Products
Firstcry.com –India’s largest store for baby care products
Demonstration
Watchkartwww.watchkart.com
Features of Vertical Marketplace Model
Deals with single segment of products.
A-Z brands in the segment.
High degree of domain knowledge.
Traditional shopping experience.
Quick and prompt delivery.
Single warehousing infrastructure.
Pros & Cons of Vertical Market Place
Wide Selection of brands.
High degree domain knowledge raises expertise and to deliver customer smoothly.
Trained staff to cater customer needs.
Not fragmented.
Good industrial relationship
Pros
Lack of horizontal availably.
Unstable revenue.
It’s a tedious process to win new customers.
Low returns on marketing.
Customers won’t be a regular buyer.
Very low operations.
Cons
How do they differ???Single category of products.
Low level of operations.
They mostly operate in segments where product knowledge is vital.
Their brand name should match with segments they operate.
Case Study - The 3 Karts!
“Lenskart has grown by 200% in the previous year. We are EBITDA* positive, even though none of the big e-commerce companies have achieved this so far”
* A company's earnings before interest, taxes, depreciation, and amortization
“We are extending our servicedirectly to customers via local partners”
“Attracting customers with quality and service”
(Peyush Bansal , CEO Valyoo)
How ecommerce sites works?
What's happening in Background ?
How do they fulfill our orders?
Any questions?