Venezzia Brothers Brand Frozen Pizza. The Venezzia Brothers brand of frozen pizza.
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Transcript of Venezzia Brothers Brand Frozen Pizza. The Venezzia Brothers brand of frozen pizza.
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Venezzia Brothers Brand Venezzia Brothers Brand Frozen PizzaFrozen Pizza
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The Venezzia Brothers The Venezzia Brothers brand of frozen pizzabrand of frozen pizza
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Venezzia Brothers Brand Venezzia Brothers Brand Frozen PizzaFrozen PizzaBenefits
– Provide a quality branded line of thin crust pizza priced at retail below comparable regional and national brands
– Provide superior margins to distributors while meeting retailer mark up requirements
– Leverage the pizza line with the entire line of products
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Quality Delivers SuccessQuality Delivers SuccessIn Chicago (per Nielsen data)
– Gino’s East brand deep dish pizza is the number one retail brand of frozen deep dish pizza in the deep dish capital of the world
– Gino’s East is the Second best selling premium price frozen pizza brand (behind only Digiorno)
– Gino’s East is the most profitable frozen pizza brand in Chicago for retailers
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Venezzia Brothers Retail Brand Venezzia Brothers Retail Brand Profit AnalysisProfit Analysis
ItemCase
CountUnitCost
CaseCost
Dist SellingUnit
Dist SellingCase
PercentageSuggRetail
RetailMarkup
%
7" Boxed 24 $1.65 $39.60 $ 2.06 $ 49.44 20% $ 2.94 30%
11“Boxed 12 $2.94 $35.28 $ 3.67 $ 44.10 20% $ 5.47 33%
20 % Distributor Markup
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PizzaPizza
*Foodservice option (uncartoned) $.10 per unit discount. Available June 2009