Venezzia Brothers Brand Frozen Pizza. The Venezzia Brothers brand of frozen pizza.
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Transcript of Venezzia Brothers Brand Frozen Pizza. The Venezzia Brothers brand of frozen pizza.
Venezzia Brothers Brand Venezzia Brothers Brand Frozen PizzaFrozen Pizza
The Venezzia Brothers The Venezzia Brothers brand of frozen pizzabrand of frozen pizza
Venezzia Brothers Brand Venezzia Brothers Brand Frozen PizzaFrozen PizzaBenefits
– Provide a quality branded line of thin crust pizza priced at retail below comparable regional and national brands
– Provide superior margins to distributors while meeting retailer mark up requirements
– Leverage the pizza line with the entire line of products
Quality Delivers SuccessQuality Delivers SuccessIn Chicago (per Nielsen data)
– Gino’s East brand deep dish pizza is the number one retail brand of frozen deep dish pizza in the deep dish capital of the world
– Gino’s East is the Second best selling premium price frozen pizza brand (behind only Digiorno)
– Gino’s East is the most profitable frozen pizza brand in Chicago for retailers
Venezzia Brothers Retail Brand Venezzia Brothers Retail Brand Profit AnalysisProfit Analysis
ItemCase
CountUnitCost
CaseCost
Dist SellingUnit
Dist SellingCase
PercentageSuggRetail
RetailMarkup
%
7" Boxed 24 $1.65 $39.60 $ 2.06 $ 49.44 20% $ 2.94 30%
11“Boxed 12 $2.94 $35.28 $ 3.67 $ 44.10 20% $ 5.47 33%
20 % Distributor Markup
PizzaPizza
*Foodservice option (uncartoned) $.10 per unit discount. Available June 2009