Omega One Frozen Foods

Pet ValuTraining

Program

Omega One Frozen Foods

Pet Valu Training Program

• Introductions (2)• About Us (3)• Omega One Benefits (4)• Choosing and Feeding a Fish Food (5-8)• Frozen Food Education (9-14)• How to Sell Frozen Foods (15)• Why Recommend Omega One? (16)• Frozen food – a part of a varied diet (17)• Program Review (18-19)

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• Kelly Randall – VP Marketing & Key Accounts • Our Company: Omega Sea, LLC• Our Brands:

Introductions

Omega One Fish Foods | Pet Valu Training Program

Premium Brands

Omega One® is ranked 2nd Best-Selling Fish Food in the US by Pet Age Magazine. Omega Sea® Aquarium Salts are the preferred choice of many public aquariums, zoos, and institutions.

Advanced ManufacturingIn our 55,000 sq. ft facility, state-of-the-art manufacturing techniques combined with innovative food science result in revolutionary products.

Proven Results

Premium ingredients make better products which produce healthier animals and more balanced aquatic environmentswith less maintenance.

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About Us

Omega One Fish Foods | Pet Valu Training Program

An American family business.1998 – In Sitka, Alaska, two brothers invented and patented the process of making dry fish foods directly from fresh seafood. Omega Sea, the company, was founded, and Omega One, the brand, was introduced.

We are the leaders in aquatic nutrition. We sell our products exclusively to PET SPECIALTY brick & mortar retailers like you!

Pet Age Magazine ranks Omega One #2 best selling fish

food in the US!

3Omega One Fish Foods | Pet Valu Training Program

Omega One Fish Foods | Pet Valu Training Program

Omega One Dry Food Benefits

Brighter ColorsSalmon skins contain a high level of beta-carotenes, which provide extreme, yet natural, color enhancement

Healthier FishVitamins are added at optimal levels to encourage healthy development of bones and scales.

Increased ImmunityFresh seafood ingredients are rich in Omega 3 & 6 Fatty Acids, strengthening the delicate immune system.

Better AquariumNatural protein binders, no meals and fewer starches for less waste and cleaner water.

Unlike other brands which use fishmeal as their main ingredient, our flakes and pellets are made with only fresh seafood ingredients like nutritious wild salmon and whole herring. Check the ingredients!

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Omega One Fish Foods | Pet Valu Training Program

Choosing a Fish Food4 Questions to Guide You

1. What species do you have? What do they eat in their natural habitat? Determine if they are herbivore/omnivore/carnivore, then check the ingredients list and GA to find an appropriate protein/plant content.

2. Where does your fish spend time? This will determine whether you choose a floating or sinking food.

3. How large is your fish’s mouth? Food units should be about 50% of the size of the mouth.4. Does your aquarium have an overflow? If it does, and you do not plan on shutting it off while feeding, then you will want your food to sink so it does not get caught in the overflow/filter.

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Flakes Pellets Frozen Freeze Dried Specialty

Most widely accepted type. Many different formulas. Most are staple diets. Flexible in how they can be fed.

Various sizes for different fish. Floating or sinking. Easier to retrieve excess food. Most are staple diets.

Available as single-ingredient organisms and formulas. An “experience” food. Long shelf life.

All single ingredient organisms. An “experience” food. Easier to store and handle than frozen.

Grazing foods such as seaweed and vacation feeders for specific fish or uses.

Omega One Fish Foods | Pet Valu Training Program

Types of Fish Food

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Omega One Fish Foods | Pet Valu Training Program

TIPS FOR FEEDING

• Feed Variety – start with 1 to 2 staple foods

• Experiment with Treats – add 1 to 2 treats including freeze dried and frozen

• Check the Ingredients – how it’s made matters

• Feed staple foods twice daily and treats several times a week or up to once daily

• Whenever feeding, use only what your fish can consume in 3 minutes

• If there is food left over, remove from aquarium and feed less next time

• When introducing a new food, start slow, acceptance takes time7

Omega One Fish Foods | Pet Valu Training Program

Hazards of Overfeeding

OVERFEEDING WREAKS HAVOCON THE NITROGEN CYCLE

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Omega One Fish Foods | Pet Valu Training Program

FROZEN FOODSOMEGA ONE BENEFITS

üQUALITY• Strict manufacturing control and rigorous auditing

of our suppliers produces the cleanest, highest quality frozen foods on the market

üPRODUCT RANGE• We offer the widest variety of frozen foods on the

market, including several proprietary products. This helps you offer nutrition solutions for any hobbyist, freshwater to saltwater, beginner to advanced.

üWE DELIVER• We are the experts in replenishment of frozen

foods. Decades of experience and development of proprietary temperature sensitive practices ensure you will have your product on time and still frozen.

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Omega One Fish Foods | Pet Valu Training Program

Blood Worms

Brine Shrimp Super Brine Baby Brine Super Carnivore

Mysis Shrimp

Daphnia

BY FAR the most popular.

Keep largest inventory on hand.

Freshwater organism, lacks Omega 3.

Often used to condition fish for breeding.

AKA artemia.

Second most popular.

Smaller saltwater organism, provides Omega 3.

High attractability, great for finnicky eaters.

Brine Shrimp enriched with Spirulina.

Spirulina is a microalgae high in essential minerals and vitamins.

Also contains important amino acids and anti-oxidants.

Great for fry or very small-mouthed fish.

Can be fed to some corals and filter feeders.

Slightly higher in fat, lower in protein than adult brine shrimp.

Mix of Mysis Shrimp, Brine Shrimp, and Bloodworms.

Great for community tanks with multiple size mouths to feed.

Offers variety of high protein sources.

Saltwater crustacean.

Very versatile, great treat for freshwater and saltwater.

Larger than brine shrimp.

Planktonic crustaceans AKA water fleas.

Extremely fine at 0.2-5 millimeters.

Great for very small fish, fry, corals, filter feeders.

Single-Ingredient FROZEN FOODS• To be fed as a part of a varied diet• High protein treats• Mimic natural feeding behavior• Commonly pre-thawed

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Omega One Fish Foods | Pet Valu Training Program

Cichlid Formula Marine Reef Formula Marine Combo PackHigh quality proteins such as wild salmon and shrimp provide the ideal diet for omnivorous and carnivorous cichlids.

Essential Omega Fatty acids increase immunity and promote long life.

Fresh seafood ingredients fortified with vitamins, minerals and garlic.

Provides essential nutrition and creates less waste in the delicate reef aquarium.

Includes 1 tray of Marine Carnivore Formula and 1 tray of Marine Veggie Formula.

Convenient way to address varied dietary needs in the saltwater aquarium.

Formula FROZEN FOODS

• Exclusive to Omega Sea• Made in the USA with Sustainable Alaskan Seafood• Complete Diets• Built in floating technology

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Omega One Fish Foods | Pet Valu Training Program

Flat Packs Cube Packs Pod Pouches

For price sensitive and hands on customers, tend to be more advanced users. Most traditional packaging type. More prone to loss if not stored properly, used quickly.

Most common packaging type. More convenient than flat packs. Small cubes pop out from plastic/foil tray.

Cleanest, most convenient packaging type. Exclusive to Omega One. Individual pods allow for no–touch thawing and feeding. Double barrier prevents freezer burn & loss.

FROZEN FOODSSelecting a Packaging Type

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Omega One Fish Foods | Pet Valu Training Program

FROZEN FOOD FAQsWhy do I need to feed frozen if I’m already feeding dry?

Frozen foods add critical variety to the fish diet and mimic natural predatory feeding behavior. They can also provide much needed nutrition for finnicky eaters who are not attracted to dry foods.

Which fish can eat frozen foods?

Almost all fish, with the exception of pure herbivores. Some will like it more than others. Just make sure the size of the food is appropriate for the size of the fish’s mouth, and that you do not rely on single-ingredient frozen foods alone as your staple food.

Should I pre-thaw my frozen food?

It is safe to do either. This totally depends on the result you want in the aquarium. A thawed single-ingredient frozen food will disperse and circulate in the water better. A frozen cube will float and bounce at the top of the water until it thaws or is picked apart.

Why isn’t my fish eating the frozen food?

Your species may have a low predatory drive, or may simply need more time to adjust to the way the food moves/smells/tastes. Be patient, try once a day for two weeks. Consider fasting your fish for a day before trying again.

How do I know if I’m overfeeding?

If there is absolutely any leftover food in your aquarium after 3 minutes, you are overfeeding. You may see organic matter at the bottom of your tank, algae growth, or your fish may begin breathing heavily in the water due to high ammonia levels. Buy a test kit and test your water on a regular basis.

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Omega One Fish Foods | Pet Valu Training Program

FROZEN FOODSFeeding Charts will be distributed with ISOKeep in mind these are ***general** recommendations and not hard and fast rules

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• Encourage feeding variety - always point out freezer to customers shopping in dry aisle

• Practice feeding frozen in store tanks• Offer to demonstrate feeding to customers – or have them

participate (pod pouches are perfect for this)• Frozen most mimics natural feeding behavior, customers love

to watch and this creates a sales opportunity for you• Reference feeding chart when recommending a frozen food• Single ingredient frozen should be sold as treat • Formula foods are a complete diet, multiple staple foods and

treats should be encouraged

Omega One Fish Foods | Pet Valu Training Program

Tips for Selling Frozen Foods

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• Omega One is a unique premium brand, one of few that remain limited to pet specialty. Recommending these types of brands increases category margin and traffic.

• Consumers understand Omega One as a best brand. Feeding & Recommending it demonstrates your expertise in aquatics.

Omega One Fish Foods | Pet Valu Training Program

Why Recommend Omega One?

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For proper growth and development, fish require a high quality varied diet

• Most closely mimics the opportunistic natural diets of fish

• Prevents vitamin or mineral deficiencies

• Increases length of life and decreases loss, keep customers coming back and growing in hobby

Quality of food and proper feeding techniques are directly related to success - LET’S EDUCATE AND HELP GROW THE HOBBY TOGETHER!

Frozen is one piece of the puzzle…

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• ISOs will be delivered the week of September 9th

• $100 minimum order amount• No minimum item quantities• Orders to be emailed to

customercare@omegasea.net• Contact us with any questions:

Kelly Randall, VP MarketingDarryl Knight, Account Manager1-888-204-3273

The Nuts & Bolts

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Omega One Fish Foods | Pet Valu Training Program

So how does the program work?

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Omega One Fish Foods | Pet Valu Training Program

This is a suggested ISO, and can be tailored to meet the needs of your specific store and clientele.

***Baby Brine temporarilyunavailable -expected in stock date 10/9

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Omega One Fish Foods | Pet Valu Training Program

THANK YOU FOR YOUR SUPPORT!

We look forward to a mutually successful partnership which will

grow the aquatic hobby!