Value Chain Canvas Model an Enterprise Architecture Framework
-
Upload
rene-mandel -
Category
Business
-
view
1.706 -
download
1
description
Transcript of Value Chain Canvas Model an Enterprise Architecture Framework
VCCM Value Chain Canvas Model
12/04/2013
René MANDELwww.value-architecture.com
2
AGENDA
1-The top-down approach Overview
2-About the Author
3-Main principles
4-Example 1 : an Airport
5 Example 2 : Offer creation in Retail
6 Example 3 : Service Support ITIL
7 Example 4 : Call for Proposal European Commission
8 The EDA kit tool
9 A panel of applications
EDA-kit
3
1-The Top-down visions
• Transformations realised by the enterprise
• How, when, by which they are realised
• With which InformationSystems
• …
Value chains
Processes
Applications Architecture
Information Systems Architecture
Fonctional vision
Information Systems ArchitectureData vision
Enterprise Architecture
Value Chain Canvas Model
4
1-The Top-down visions
Enterprise Architecture
Value Chain Canvas Model
5
Rene MANDEL, after responsibilities with data processing for the French statistical Institute, carried out many studies of projects of process and information systems.René is one of the founders of ORESYS, in 1981,and also one of the initiators of the “Club des urbanistes et architectes d’entreprise” (www.urba-ea.org ).He has published several articles on IS “urbanisme”, strategic alignment, IS projects return on investment, and a book about IT and business strategies:“De la stratégie business aux systèmes d’information, l’entreprise et son écosystème” Hermès 2006 Paris.Rene is graduate of the Polytechnic School and the Statistics and Economic Administration National School.
KEY COMPETENCES
Creator of method PREMYS ®: design of the planning and the architecture of the information systems
Creator of the model of Enterprise Architecture BUSINESS CANVAS®: passage from the business strategy to processes, to IS planning
Strategic foresight on Enterprise Architecture, BPM, SOA and new architectures
Generic functional fields: statistics, decisional-strategy, finance-accountancy, human resources, documentation, data processing-IS real estate, CRM-development of consumer loyalty, supply-chain, communication
EDUCATION
Polytechnic school - Paris (1961)
National school of the Statistics and the Economic Administration - Paris (1966)
LANGUAGES
English
PUBLICATIONS-CONFERENCES
Strategy business with the information systems (Hermes)
Articles, white papers
Conferences: Planning, EA, BPM
MAIN CLIENTS
SNCF, AEROPORTS DE PARIS,
Gaz de France,
INSEE, UNEDIC, ANPE
French and european ministries and administrations
Banks, insurances, distribution
2-René Mandel Founder of ORESYSClub Urba-EA Vice President
6
René Mandel Founder of ORESYSClub Urba-EA Vice President
ROFESSIONNAL PUBLICATIONS
« Practices of the planning of the information systems in enterprise » : Publibook 2003 (Participation in the work)« Planning of IS governorship with the projects» : Dunod 2006 (Participation in the work)« From the Strategy Business to the Information systems » Hermès 2006 (author)
7
3-VCCM : Main principles
An ecosystem field• The enterprise cooperate with partners to realize all
sorts of transformations» Material operations» Transport (supply chain,…)» Immaterial value chains (financial, insurance, product design,
advertising,…)• The ecosystem boundaries (virtual borders) are fixed by
invariable facts» Cycles of events (product life cycle, project cycle, life events as
birth,…) in the real world or a virtual world ( concept changes, regulation evolutions )
» Succession of events in an journey (traveler, consumer, user, freight, road traffic,…)
Value chains begin and end with events• Events initiate the transformations• And the result is delivered by event
8
3.1-A few « universes » of transformation
Most transformations realized are simple to summarize Some deal with only one cycle or journey :
• Travel, life cycle, …
Others link two cycles or journey• Sender-consignee, needs-projects,…
An “universe” illustrate one transformation Between borders of the ecosystem (or internal
borders) The value chains link the different steps of
transformation
9
3.2-Case of a mono-boarder universe
Please abstract now organization structures and boundaries, processes, information systems,…
10
3.3 Three levels of value chain
A few steps of transformation, symbolized by « levels » of the value chain, a minima 3 levels :
» Proximity level» Integration level» Resource provider level
Proximity level
Integrator level
RessourceProvider level
Event EventEvent Event Event Event EventEvent
11
3.4 A few « operators » in each level
Operators are autonym and stable parts of the Enterprise or of its partners
12
3.5 The Polygon of facts
At a macro level the enterprise ecosystem realize few transformations, connected with a few external facts and events
The « MANDEL Polygon »
Real or virtual cycle
synergies between cycles
13
4.1 Example 1 : An Airport
The passenger journey
14
4.2 Example 1 : An Airport ecosystem
The plane course
15
5 Example 2 : Offer creation in Retail
An immaterial universe with 2 boarders
16
6 Example 3 : Service Support ITIL
16
Service Operator
Integrator
Incident Resolution ChangeClosure Information
Service Desk
Configuration Management
Incident Management
Problem Management Change Management
Service Support Universe
Local Resource Resource
Initial Support
17
IT
Financial
Scientific
Logistics
Researcharea 2
7 Example 4 Call for Proposal
LogisticsLogistics
Sub-contractors (experts)
Sub-contractors (experts)
IntegratorIntegrator
DIGIT (Portal operator)? Sub-contractors (REA? EPSS)?
DIGIT (Portal operator)? Sub-contractors (REA? EPSS)?
Operational integrationOperational integration
Customer Relationship
Proposal submission
Eligibility
Redress request
Researcharea 1
Sub-contractors (REA, ESS?)
Sub-contractors (REA, ESS?)
Call for proposals
Budget – PFM integrationBudget – PFM integration
Scientific evaluation
Ethical review
Operator?Operator?
Operators ?Operators ?
IntegratorIntegrator
Multi-canal exchanges?
Elements for negotiation
Elements for hearings
REA ?
RDGs?
RDGs?
Security scrutiny
18
Conclusion This model addresses the Business
Based on invariants Facts initiate transformations and value chains Describe the “battlefield” not the battle
A multidimensional LEGO
Easy to build and to imagine scenario Change the boundaries of the enterprise Extend the transformation to the beginning or
the end of the cycle Jump to the news borders
19
Value Chain Canvas Model : 4 Dimensions
Several universes of
transformation
Different Layers for the Value Chain
Components(polymorphism)
Value Chain Levels: proximity, integration, resources
Suppliers and Industrial System Operators
OperatorOperator
Events organized in cycle, course, journey
20
9 - Credentials in Business Canvas Model
Utilities Retail Transport
Public Sector
Bank/ Insurance
21
9 - Contact
About VCCM
http://www.value-architecture.com/p/vccm-value-chain-canvas-model.html
Contact [email protected]
http://www.linkedin.com/in/renemandel