UXFundamentals

Tarun Sharma

UXWhat is User Experience?

#I may as well

Google it.

user experience noun

noun: user experience; plural noun: user experiences the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

I’m UXI am what user experiences

Ż ŻI’m UI

I am what user interacts with

Look and feel of the UI

Product Offerings

User Gratification

Ease of Use

Product Focus

User Expectations

Market Positioning

Competition Features

Features

etc

etc

etcUser Interface Trends

Platform Limitations

Information Architecture

Product Experience

etc

etc

etc

Features

User Experience is the cumulation of multiple aspects of your product

Lets zoom outWhat do these building blocks aim to achieve?

2Time

The most valuable aspect of any relationship

Focus on the NewCopying the success stories will take you only so far

r

Awesome!

FlairToo Little | Too Much

You win a medal

You win a medal

MomentumLet your community speak for you

Ä

ContextContext is everything

vs

My MVPMy additional features

My user hooks

Let us skip making a list of elements for a good User Experience.

Why am I here?Why should I stay here?

Why would I come back?

Let us, instead, question the user’s subconscious.

Principles

Keep it simple

Build a User-Centric User Experience

ActionabilityWhat can I do with all this content?

Principles

ModularitySo much to do, so easy to do it.

Principles

Ease of UseI am able to grasp all the features!

Principles

Map the JourneysThis is how I want to use this product.

Principles

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It’s all about the Do’s

Let us sum it all up

Dont'sandDo’s

Use existing patterns but innovate on value

Don’t forget that your focus is your MVP

Do’s

Support multiple touch points

Don’t let user’s laziness be an excuse

Do’s

Provide actionability not just data dump

Don’t assume that good content ensures retention

Do’s

Always involve your user

Don’t base all your strategies on your idea of what user wants. Involve him.

Do’s

Cheers!

Tarun Sharma

Make great products