ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and...

21
User Experience

Transcript of ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and...

Page 1: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

User Experience

Page 2: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Agenda1. Real life examples 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping

The objective for this session is to give you an overview over what user experience is and what value it brings to a business. It should serve you as a basis, so you can look into it deeper and even start using some activities for your own work.

Page 3: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Don’t look at user needs

Page 4: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Make operation as difficult as possible

Page 5: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Blame the user

Page 6: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

User experience design looks in particular at the human experience element of product and service design.

The better a person will feel these needs met, the better the experience will be with a product or service.

Beliefs Perceptions

Behaviours

Preferences

ResponsesEmotions

What’s UX made up of?

Page 7: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Best user experience design is invisible.

Page 8: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

World’s best design award 2013 goes to GOV.UK

Beating the Shard and the 2012 Olympic Couldron

Page 9: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

User experience draws on the disciplines of

- cognitive psychology & social psychology

- ergonomics, human factors and HCI

- industrial and graphical design

- information architecture and library sciences

- interaction design and usability

“User experience encompasses all aspects of a person’s interaction with a company and its products and services”

The term user experience was coined by Don Norman, a cognitive scientist and usability engineer

7 stages of action

The fundamentals

Page 10: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Goals of UXUser experience has its goals in improving effectiveness, efficiency, satisfaction and desirability of products and services.

UX honeycombby Peter Morville, 2004(!)

Page 11: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Design happens consciously and unconsciously all the time. Successful design in large scale requires repeatable processes that achieve the best possible outcome and minimise risk of failure.

Design Thinking

PrototypeDefine

Empathise TestIdeate

Page 12: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

The user experience discipline takes a facilitating role in the design process whereas the design should be a co-production between the various stakeholders in the business.

User experience isn’t something that one person can create or design. UX is collaborative design and is created by many stakeholders in a company:

Product and service designMarketingDevelopmentDeliveryCustomer service…

How is UX designed?

Page 13: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Main activities within UX

Storyboards

Prototypes Specifications

System maps

Wireframes Design patterns

Story Map / Mental model

Personas

Scenarios

Content inventories

Process flows

Qualitative research Quantitative research

Page 14: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Mental Model

Page 15: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Lean UX

Page 16: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Collaboration and communication.

Its all about shared understanding

Page 17: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

User story mapping

Shared understanding, based on user needs

Page 18: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Task sticky notes

Page 19: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Task user story mapping

Page 20: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Questions

?

Page 21: ux fundamentals copy 3 - EDF Energy · 2019-05-22 · 2. What UX is 3. Some theory about UX and design 4. UX activities 5. User story mapping The objective for this session is to

Thank you :)