UX For Dummies

DefinitionThe overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

The Problem

Somewhere out there…

User Experience ≠User Interface

Find the sweet spot

Users

Needs

Uses

Features

Product

UX StacksWhat can they

do that they couldn’t do

before?

Who is it for?

Why does it matters to

them?

How they do it?

How do those features fit together?

Who are we listening for?

“The best way to successfully accommodate a variety of users is to design for specific types of individuals with specific needs”

Alan Cooper

Do not just ask.. Observe!

User

Per

sona

User StoriesAs a [who]

I want to [what]So I can [why]

As a travelerI want to know available flight costSo I can decide the lowest flight cost

Wireframe first

Sketching Paper Cutouts Mockup tools

Focus with common understanding

Things to Consider• Structure – How will the pieces to be put together?

• Content – What will be displayed?

• Informational hierarchy – How is this information organized and displayed?

• Functionality – How will this interface works?

• Behavior – How does it interact with the user? And how does it behave?

Rapid Prototyping

CommunicateEvaluateDesignThe more cycles,

the better

5 E’s of Evaluation• Effective – How much work completed accurately?

• Efficient – How quick this work can be done?

• Engaging – How pleasant and satisfying it is to use?

• Error tolerant – How well it prevent errors and help user recover from mistakes?

• Easy to learn – How well the product support both initial and continued learning?

Your target..

Designers

Project team

Company

Users

Your mum

• Lower tier means more people

• Try to get new feedback from different people

To summarize it all..

Observe your users and systems

Synthetize user tasks and goals

Plan the experience user will value

Prototype design ideas

Validate ideas through testing

Repeat steps as necessary

Q & A

“Fake it, till you made it.”

Thank You!