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Uwtwtrbook Tweeting In Latin America
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@UWTwtrBook Tweeting in Latino Tweeting in Latino America America by Rubi Romero by Rubi Romero
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A research on the use of Twitter in Brazil, Argentina, Chile and Mexico
Transcript of Uwtwtrbook Tweeting In Latin America
@UWTwtrBook
Tweeting in Latino AmericaTweeting in Latino America
by Rubi Romeroby Rubi Romero
@UWTwtrBook
Why This Region?Why This Region?o Brazil, Mexico, Argentina, Chile are among Brazil, Mexico, Argentina, Chile are among
the 32 Top Locations for Twitter.the 32 Top Locations for Twitter.o Potential Market:Potential Market:
17+ Million286+Million
@UWTwtrBook
Media: Newspapers, Radio Media: Newspapers, Radio
Retail: Jumbo and Falabella Retail: Jumbo and Falabella
Politics: Marco Enriquez-Ominami, Politics: Marco Enriquez-Ominami, Sebastian PiSebastian Piñerañera and Marisol Turres and Marisol Turres
SectorsSectors
@UWTwtrBook
Top: NewspapersTop: Newspapers@El_Universal_mx
Mexico
@DiarioUNOMendoza, Argentina
National Local
@UWTwtrBook
@El_Universal_Mx@El_Universal_Mx
@UWTwtrBook
@DiarioUNO@DiarioUNO
@UWTwtrBook
@DiarioUNO@DiarioUNO
@UWTwtrBook
Top Radio: Radio Cooperativa (Chile)Top Radio: Radio Cooperativa (Chile)@Cooperativa
@UWTwtrBook
@Cooperativa@Cooperativa
@UWTwtrBook
@Cooperativa@Cooperativa
@UWTwtrBook
Top: RetailTop: Retail
Jumbo (Chile) Falabella (Argentina)
@UWTwtrBook
@Jumbotienda@Jumbotienda
@UWTwtrBook
@Falabella_com@Falabella_com
@UWTwtrBook
TOP: Politics@Marco2010
Presidential Candidate
June 19- 3,600 August 2- 8,248
August 18- 11,188
Followers Growth
@UWTwtrBook
Exponential Tweets GrowthExponential Tweets Growth
@UWTwtrBook
@Marco2010@Marco2010
@UWTwtrBook
Finding KeysFinding Keys
CulturalConversation
LanguageBest Technology Venue
@UWTwtrBook
¡¡Gracias!Gracias!Thank you!Thank you!
??
@UWTwtrBook
CreditsCredits
o Rubi RomeroRubi Romero
o Creative Commons License:Creative Commons License:share-and-share alike; non-commercialshare-and-share alike; non-commercial
o http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-presentationspresentations
