5 Tips on Tweeting from an Event - #CannesLions / #OgilvyCannes
Tweeting from events
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Transcript of Tweeting from events
TWEETING FROM EVENTS
Frithjof PetscheleitAugust 29, 2013
KCR Okanagan Volunteer Opportunities Fair
• Information for visitors• Motivation to come out• Promotion for the event• Involvement of Sponsors• Feature Participants
Set up your Twitter account
What’s the #hashtag?
Where can people see your tweet?
Let’s go
What Twitter account to use?
Event / Organization
• Unified voice• Only need to follow
account• Building a following• How large is the
network?• Will you maintain it
between events?
Your own account
• Using existing network• If you talk about the
topic more often you will have your interest group following already
• Crucial to use the #hashtag
• Make sure you have a clear custom image1
• Make sure you have a bio2
• Turn off sharing to other networks!3
Set up your own Twitter account
Set up your Twitter Profile
@yourname– Short– Unique– Try to stay away from Numbers and _– Branding– Easy to type– Easy to remember
Set up your Twitter Profile
• Avatar– Image size 81 x 81 pixel– Clear head shot– Square Logo– Branding– No .gif wiggly pictures– No dogs, kids, trees……
Many people remember you by your Avatar rather than your name!
Don’t change too often!
What to Say?
• Focus on conversations• @mentions are like
email addresses• Listen and learn• Share (RT)• Build relationships
What to tweet?
• Pictures• Results• Stories• Impressions• Spectators• Weather…..
Include!
• Include @mentions if you can– (google: name, last name twitter)
• @mention Sponsors especially if you see their logo
• @mention spectators that are tweeting to encourage them to use the #hashtag
What is a #hashtag?• Hashtags create links to
pull a topic together• Users can save and
follow a #hashtag stream
• Only messages with the correct #hashtag appear in the stream
• Analytics available
Don’t• Link Facebook and
Twitter• Auto – DM!• Only tweet once• Tweet only a link• Send out the same
message and link to many
Helpful Tools• Tweetchat
Where can people see the stream?
Summary
• Use #hashtag• @mention • Pictures are great!• Don’t forget sponsors and spectators
• Have FUN!
QUESTIONS?