UWS Library Workshop

Social media strategy | policy | guidelines

a workshop for

by Ana ADI

4 (little) hours

1. starting point

2. social media assessment & strategy

3. Social media policy

4. monitoring

@ana_adi | www.anaadi.wordpress.com

http://www.anaadi.wordpress.com


part 1




B4 web 2.0




web as platform

dynamic

collaborative

opensource

user generated content

user generated functionalities

user directed content




web 2.0@ana_adi | www.anaadi.wordpress.com



After web 2.0




Who/What is Social Media?




What makes social media “social”?




What could work for a library?




What can social media do?




connect | amplify | feedback




What do other libraries do?




Archives | Aggregate




Blog | Bookmarks




QR Codes | Tag clouds




Photosharing | RSS




Podcasting | Video Spoof




part 2




social media audit




What does UWS Library currently do

online?




1. identify what are the social media presences of UWS Library?

2. analyze their form, content, strategy.

3. determine their objectives.

4. compare the objectives you identified with those that you know.

5. suggest improvements




part 3




policy vs. guidelines




Why need a policy?

http://www.slideshare.net/socialmediainfluence/social-media-screw-ups






What should a social media policy

cover?




1. expectations 2. disclosure 3. training 4. Company time5. ownership 6. technology 7. escalation8. consequences




what are social media guidelines

for?




1. purpose 2. tone (voice/messaging) 3. participation4. response (how To)5. disagreements & negative commentary 6. responsibility7. idea sharing




things to consider

authenticity

Transparency

access




1. draft a social media policy for UWS Library.

2. Draft a social media guidelines for UWS Library.

3. discuss formulations and challenges.




team 1: http://socialmedia.policytool.net/

Team 2: http://socialpolicygenerator.com/

Team 3: http://socialmediatoday.com/tompick/191412/how-write-social-media-policy and World Wide Web expectations


http://socialmedia.policytool.net

http://socialmedia.policytool.net

http://socialpolicygenerator.com

http://socialpolicygenerator.com

http://socialmediatoday.com/tompick/191412/how-write-social-media-policy







Mic Adam, 2010



part 4




Are you actually listening?




your social media objectives will tell

you what you need to monitor




Let’s put it the strategy and policy

into practice!




UWS Library Workshop

Education

Transcript of UWS Library Workshop