Uversity Director of Marketing Rebrand and Growth Summary

Hi my name isBrandon

Wednesday, May 20, 15

In 2011 I joined Uversity to start their marketing team.

Uversity helps connect college communities with custom applications built on the Facebook, iPhone, and Android platforms. We worked with over 150 US colleges and universities to reach over 3 million students with clients such as ASU, UCLA, UC Berkley and Gonzaga.


• marketing website• brand and creative• content strategy• lead generation• marketing automation• email marketing • conferences • webinars• community engagement

My responsibilities included:


In 2013 we rebranded from

to


to


Key Results

Increased qualified leads 400% in year 1(from 20 to 80 a month)

Set record for 1 day sales close at

a conference

50% of ops were marketing

sourced in Q1 13

($740,000)

Generated 2,850

whitepaper downloads in

2012

Drove

1,500 Webinar signups in 2013(up 400% year over year)


Content strategy for lead generation

• Annual Social Admissions Report• Monthly webinars• 8 White papers• 8 Case studies• Blog Posts and Op-eds

1. Understand and explain

student social media trends

2. Share

admissions marketing best

practices

3. Cover larger

higher ed trends as they impact

the industry


Annual Social Admissions Report


Infographic summary

multiple times a dayonce a dayonce a weekonce a monthevery once in a while

Like64%


Mashable and Inside Higher Ed Story

Picked up by major industry outlets


Generated 2,850

whitepaper downloads in

2012


Voted 2012 Hootsuite Presenter of the YearSXSWedu 2012 - Social Media in Higher EdSTAMATS Marketing Conference 2011/20122012 Ed Social Media Summit2012 National Conference on Student Recruitment, Marketing and Retention2012 AMA Higher Ed Symposium2011-2012 High Ed Web Conference

“Fantas'c session -‐ I was very impressed with Brandon's knowledge and exper'se. Thanks so much and eager to learn more!”

“As good a presenta'on as I have seen on a topic that is rapidly evolving. Captured the current state of affairs with social media at an appropriately high level.”

Conference Speaking

Brandon speaking at the Annual Ed Social Media Summit in Boston


Presentation Feedback

Hi Brandon

“As good a presenta'on as I have seen on a topic that is rapidly evolving. Captured the current state of affairs with social media at an appropriately high level.”*


Led brand identity development, banners, print and conference swag

Conference booth at

NACAC 2013


Conference contests and giveaways


Grew list from 544

to 2,656 subscribers in

2012

Averaged 30-40% open rates and 8% clickthrough

rate

Newsletter Engagement


Feedback from newsletters


Thought Leader Relationships


Key results from the CRM


Consistently hit quarterly

qualified lead targets

Q4 2012 Dashboard Snapshot

Tracked opportunities back to lead

source

Seasonal industry


Q1 2013 Dashboard SnapshotWebinar

events best lead driver with

highest ROI

Tracking conversions

with inbound qual. team


Over 50% of Q1 13 business came from marketing


Fun Facts

Brazilian Jiujitsu blue beltTrained in SPIN and SMART selling

Myers Briggs Personality Type Certified Startup and Fortune 500 marketing experience

[email protected]


mailto:[email protected]

mailto:[email protected]

Uversity Director of Marketing Rebrand and Growth Summary

Marketing

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