Diesel Rebrand Ver2
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BRAND AUDIT
description
Version 2 of Diesel Rebrand
Transcript of Diesel Rebrand Ver2
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BRAND AUDIT
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BRAND AUDIT
Live, breathe and wear passion
BRAND OVerview
Brand Identity
![Page 3: Diesel Rebrand Ver2](https://reader031.fdocuments.net/reader031/viewer/2022020323/568c38791a28ab02359f0e93/html5/thumbnails/3.jpg)
Brand Portfolio Architecture
Live, breathe and wear passion
DIESEL BRANDS
Brand Characteristics
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Brand Competitive Review
DIESEL & COmpetitor Brands
COMPETITOR BRANDS
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IMAGE mETRICS & COMPARISON
DIESEL & COmpetitor Brands
COMMUNICATION APPROACHES
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UNIQUE PROPOSITIONS
UNDERLYING VALUE PROPOSITIONS
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BRAND CAMPAIGN -‐ recommendations
DIESEL
DIESEL F O R S U C C E S S F U L L I V I N G
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BRAND CAMPAIGN -‐ recommendations
DIESEL PLAY LOUD
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COMPANY
Contact DIESEL