SpeakeasyDC Rebrand
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Transcript of SpeakeasyDC Rebrand
We wanted our followers to be the first to know that there is a big change coming your way on February 14th! Keep your eyes and ears peeled for more updates across social media and our blog and don’t forget to listen closely for updates at upcoming shows!
Social Media and Blog
Teller’s Refinery
Teller’s Refinery
We’re excited to announce our new name "Teller's Refinery.” This comes aFer a lot of hard work from our internal staff as well as love and support from our amazing board members, coaches and students, and loyal D.C. community!
*Rate of Engagement & Following
*Number of Attendees
*Diversity of Performers
*Media Impressions *Consistency in editorial
content
Measuring Success
*Road Shows
*Hosting More Diverse Topics
*Paid Search Campaign *Campus Outreach
*Drive engagement through visuals & multimedia
*Beltway Showcase Moving Forward
Pre-launch Launch Post-Launch
December 2014 -Copyright Name
-One Pagers -Update Channels -Media Outreach -Fireside Chats
July-December 2015 -Maintain Online
Channels -Diversity Outreach
-Capital Fringe Festival
Timeline
January-June 2015 -Launch Event
-Move to new media channels -Website redirect
-Promote User-Generated Content
Budget Phase OneCopyright Teller's Refinery $50Register domain $10Develop one-pagers (print cost) $50New social media and blog pages Staff CostContent creation Staff CostBuild media relationships (time) Staff CostHost Fireside chats-venue rental $300
Phase TwoLink old channels with new (time) Staff CostCreate redirect to new website (widget) $25Name reveal event (venue-food) $2,000Solicit user-generated content Staff Cost
Phase ThreeDiversity outreach (time on campus) Staff CostPromoting at local universities $500Ad placements on and offline $500Capital Fringe Festival $800Total $4,235
Teller’s Refinery
Launch
Post-Launch
Pre-Launch
Copyright Teller’s
Refinery
Name Reveal Event
Diversity Outreach